This report analyzes the current market position of Spotify and makes recommendations for how it can increase revenues and market share. Spotify is the pioneer of music streaming but relies primarily on subscriptions and advertisements for revenue. It faces competition from Apple Music and needs to diversify its revenue streams through events, better artist connections, and alternate access to its app. The report recommends Spotify focus on these strategies to strengthen its presence in the growing music streaming industry.
Equities.com and Viridian Capital Advisors presents The Future of Cannabis.
In their report on the broader macro environment for the industry, Viridian Capital Advisors breaks down the nuts and bolts of the cannabis opportunity. Of the over 250 public companies in the space, about 60 of them are actively tracked in the Viridian Cannabis Index. The companies are segmented into 12 sub-industries, which speaks to the breadth of the still-young cannabis market, ranging from technology to agriculture to biotech.
For more on The Future of Cannabis, go here: http://www.equities.com/cannabis/the-future-of-cannabis
This is an assignment I completed for my Project and Portfolio II: Market Research class at Full Sail University. The objective of this assignment was to create a comprehensive market analysis and make recommendations based on findings and conclusions.
Equities.com and Viridian Capital Advisors presents The Future of Cannabis.
In their report on the broader macro environment for the industry, Viridian Capital Advisors breaks down the nuts and bolts of the cannabis opportunity. Of the over 250 public companies in the space, about 60 of them are actively tracked in the Viridian Cannabis Index. The companies are segmented into 12 sub-industries, which speaks to the breadth of the still-young cannabis market, ranging from technology to agriculture to biotech.
For more on The Future of Cannabis, go here: http://www.equities.com/cannabis/the-future-of-cannabis
This is an assignment I completed for my Project and Portfolio II: Market Research class at Full Sail University. The objective of this assignment was to create a comprehensive market analysis and make recommendations based on findings and conclusions.
In this project, I had to research a company, its background, its products, its market, and learn how to use varied research sources. The company I chose to research was Spotify Technology S.A.
In this project, I had to research a company, its background, its products, its market, and learn how to use varied research sources. The company I chose to research was Spotify Technology S.A.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
The affect of service quality and online reviews on customer loyalty in the E...
Geraldine Vargas Cantres Analysis Report
1. Page 1
A Market Analysis for
Spotify
Geraldine Vargas Cantres
Full Sail University
Project & Portfolio II: Business and Marketing
June 26, 2019
2. Page 2
EXECUTIVE SUMMARY
This analysis report looks at the current market in relation to Spotify. It looks at the growth of
streaming and the affect these are having for Spotify’s revenue. The report has an overview of
the company; Spotify’s relation to other streaming services are also reviewed. The report
includes recommendations on how Spotify can increase their revenue and increase there presence
in today’s music streaming industry.
3. Page 3
OBJECTIVE
Based on its current market, suggest ways in which Spotify could increase their presence
in the industry and increase their revenues.
RESEARCH METHODOLOGY
Information used in this report is mostly external, secondary information from the
internet and online data bases during the month of June 2019. The information is as current as of
2017. Information on Spotify was based on recent year-end figures from 2018.
RESEARCH AND KEY FINDINGS
Spotify is a music streaming
company founded by Daniel Ek and
Martin Lorentzon in Stockholm,
Sweden. They are the pioneers of
music streaming sense they first
appeared. They have lots of different
music from around the world and
depending on the region of location.
Spotify, is not financially secure, as of December 31, 2018 they have a net income of -78,000
(Yahoo!, 2018) and a net profit of -0.91%.
4. Page 4
Spotify is strong in there audience reach with 22% reach per month. Putting them just behind
Apply Music, whom have a 23% reach. Giving Apple Music a 1% advantage over Spotify
(Hwong, 2018).
Though Spotify is not profitable now, there is hope that in the future they will be. As majority of
Spotify’s revenue comes from subscriptions, this can become a challenge in the future. What
with them not having a large market share because of saturation in the streaming music industry.
All there hope turn to advertisement on there platform and there subscriptions. There are also the
rules of streaming in regards to the use of music on there service.
CONCLUSIONS
Spotify is still holding strong against all of there competition, but due to the fact it relies
mostly on just subscriptions and advertisements, revenue streams are able to compete with other
streaming services. Being that the company is still owned be it’s founders, it does not have the
advantages as a company with a parent company does. The continues problems that ale them
5. Page 5
through legal streams of music and contracts means that they need to accustom themselves to
legal rules in regards to digital streaming in both music and podcast. Thus Spotify needs to find
other different ways to increase there revenue.
RECOMMENDATIONS
Moving forward, the company needs to find new way to increase revenue and continue to
be different from other streaming services. As steaming continues to become bigger, so does the
need to find other way of revenue. They should aim to have a better connection between artist
and the artist manger in promotion and advertising. They should also have an alternate way of
access to there app by the end of the year.
Another revenue is to have live shows with the artist that they work with. Spotify should
look at the way the artist are doing and try to improve on it. Through events with select artist,
providing offers with different elements like better access to the favored artist, other artist
already have.
Another analysis report should be done toward the end of the year to research how other
streaming services have affected Spotify’s revenues. This could create in recommendations for
Spotify.
6. Page 6
REFERENCES
/@cmodi. (2018, January 07). Spotify 2.0 - Growing Beyond a Personal Music Streaming
Platform. Retrieved July 01, 2019, from https://medium.com/@cmodi/spotify-2-0-growing-
beyond-a-personal-music-streaming-platform-52abfbaa0d07
Dredge, S. (2019, February 6). Data. Retrieved June 09, 2019, from
https://musically.com/2019/02/06/spotify-financials-revenues-premium-subs/
Getty. (2018, April 03). History of Spotify: How the Swedish streaming company changed the
music industry. Retrieved June 09, 2019, from https://www.mirror.co.uk/tech/history-
spotify-how-swedish-streaming-12291542
Hwong, C. (2019, March 25). The Verto index: What are the most popular streaming music
services? Retrieved June 09, 2019, from https://www.vertoanalytics.com/verto-index-
streaming-music-services/
Iqbal, M. (2019, May 10). Spotify Usage and Revenue Statistics (2019). Retrieved June 09,
2019, from http://www.businessofapps.com/data/spotify-statistics/#1
Koch, R. (2017, January 17). The Secret to Spotify's Success. Retrieved June 09, 2019, from
https://www.entrepreneur.com/article/286778
Music Business Worldwide. (2019, May 06). The record industry is booming again – but the
digital services who rescued it deserve better. Retrieved June 09, 2019, from
https://www.musicbusinessworldwide.com/the-record-industry-is-booming-again-but-
the-digital-services-who-rescued-it-deserve-better/
