The Georg Jensen brand represents over 100 years of quality craftsmanship and timeless design across lifestyle products. Jensen creates democratic designs that are both functional and beautiful. The brand is based on values like integrity, authenticity, and Danish design principles that reflect simplicity, light, and nature.

1. Made by Tarek Tawoukji

2. With a history that spans more than 100 years, the Georg
Jensen brand represents quality craftsmanship and timeless
aesthetic design, producing lifestyle products ranging from
hollowware to watches, writing instrument, jewelry and
home products.
Our philosophy is to create democratic designs possessing
both functionality and beauty. The artisanal skill and artistic
talent combined with a continuous ability to identify and
support designers talents was the foundation on which Georg
Jensen debut in Copenhagen in 1904.
The Georg Jensen brand is based on a number of shared
values such as integrity, authenticity and Danish design. All
resonating the Danish values - the simplicity of life, the
Nordic light, clean water and fresh air – and all capsulated in
the Georg Jensen Vision, Mission and Values.
Introduction
History

3. Introduction
History
Over a century so far Georg Jensen
product have been hand made
Hand made means: made by people
Which means made with feelings,
passion, love and soul.

4. Introduction
Writing Instruments

5. Product Knowledge
Writing instruments
The elegant Scandinavian simplicity with a nod to traditional
craftsmanship.
The TARGET category for our W.I. :
The modern man who appreciates beauty and function in one.

6. Introduction
Nobody needs a GJ just to write …
… But you need a GJ
• To reward yourself
• To enjoy the link between your thoughts
and the hand that put these on paper
A Georg Jensen is:
• A tactile experience
• Passion taking over reason…
• Lasting pleasure…
• A life time companion

7. Product Knowledge
Writing instruments
The Writing Instruments collection:
• 925 Line
• 925 Stellar
• Artisan
• Master Collection
• Silver-line
• Smithy

8. Structure of GJ Writing Instruments collections
Georg Jensen offers his Writing instruments in the following Modes:
• Fountain pen : - M
- F
• Rollerball
• Ballpoint
• Pencil
(Piston Converter )
Product Knowledge
Writing instruments

9. Product Knowledge
Writing instruments
The Heart of the nib
Stainless Steel, Rhodium plated
• What is the function of the
heart in the nib, why is it so
important?
• Why the nib is made of
Stainless Steel?
• Why is it Rhodium plated?
• What's the use of the Iridium
ball on the tip ?
Iridium

10. - The hole is the nib is called the Heart of the nib, it is one
of the most important part of the nib since it controls
the ink flow as it allow the air to go thru it, hence the ink
will flow from the piston converter thru the nib to the
tip of it.
- The nib is made out of Stainless steel to make sure it has
a constant hand writing pattern which leads to a
smoother and continuous feeling of satisfaction.
- The nib is plated with Rhodium finish which adds a
luxurious look to the writing instrument.
- The iridium ball on the tip prevents the nib from wear
an tear and deforming.
Product Knowledge
Writing instruments

11. Product Knowledge
Writing instruments
Materials used in Georg Jensen W.I. :
 925 Sterling Silver
 Precious Black Lacquer
 Stainless Steel "Surgical Steel"
 Rhodium Plating
Jensen logo on the top dome is hand
engraved and fill in with brilliant
lacquer.

12. An embodiment of the sculptural forms symbolic of Georg
Jensen design.
Solid sterling silver minutely patterned with fine lines using
the hand-crafted traditional technique of Guilloché.
Designed in 2014
925 Line
What are the writing Modes of 925 line:
• Fountain pen : - F
• Rollerball
• Ballpoint
• Pencil

13. Designed in 2014
Master
Collection
• Fountain pen : - M
- F
• Rollerball
• Ballpoint
Art deco elegance meets Scandinavian simplicity.
The upper and lower barrels are solid sterling silver.
The black lacquered upper barrel is patterned with fine
lines engraved using the hand-crafted traditional technique
of Guilloché.
What are the writing Modes of Master Collection:

14. 925 Stellar
• Fountain pen : - F
• Rollerball
• Ballpoint
Designed in 2014
An embodiment of the sculptural forms symbolic of Georg
Jensen design.
Solid sterling silver minutely patterned with fine lines
using the hand-crafted traditional technique of Guilloché.
What are the writing Modes of 925 Stellar:

15. Artisan
• Fountain pen : - F
• Rollerball
• Ballpoint
Designed in 2014
Elegant, Scandinavian simplicity.
The solid sterling silver is patterned with fine lines
engraved using the hand-crafted traditional technique of
Guilloché. The lower barrel is sterling silver, overlaid with
brilliant black lacquer that is hand polished to a high
sheen.
What are the writing Modes of Artisan:

16. Silver-line
Designed in 2014
What are the writing Modes of Silver-line:
• Fountain pen : - F
• Rollerball
• Ballpoint
• Pencil
Pin-striped sophistication with an art deco edge.
Brilliant black lacquer covers the solid sterling silver 925.
After the Guilloché of the lines, layers of translucent
lacquer ensure the silver lines do not tarnish.

17. Smithy
Designed in 2015
What are the writing Modes of Smithy:
• Fountain pen : - F
• Ballpoint
The legacy of silversmithing in a modern collection.
It is a collector's pen that celebrates the traditional
silversmithing technique of hammering. Every W.I. is
crafted by hand, by a single silversmith, making it truly
one-of-a-kind.

18. A Georg Jensen Writing Instrument lives from passion and soul …
From creating a piece of eternity and from the pride to posses it.
CONCLUSION

19. Product Knowledge
Watch

20. Product Knowledge
Watch

21. Product Knowledge
SWISS MADE
SWISS LEGAL DEFINITON OF A SWISS MADE WATCH
1 : Definition of the Swiss watch
A watch is considered to be Swiss if :
• its movement is Swiss.
• its movement is cased up in Switzerland.
• the manufacturer carries out the final inspection in Switzerland.
2 : Definition of the Swiss watch movement
A movement is considered to be Swiss if :
1. it has been assembled in Switzerland.
2. it has been inspected by the manufacturer in Switzerland.
3. the components of Swiss manufacture make up for at least 50
percent of the value, without considering the cost for assembly.

22. Our watch manufacturer assembles the
watch entirely by hand.
The watch movement also individually
checked and adjusted.
Each watch is assembled with meticulous
care.
Product Knowledge
Watch Production Process

23. Each piece is checked,not even the slightest
defect or blemish escapes the trained eyes of the
master craftsman.
Even the smallest dust particle could stop the
movement if it entered the watch during the
assembly process.
Product Knowledge
Watch Production Process

24. There are two types of
movements:
• Mechanical Movements
- Self-winding (Automatic)
- Hand-winding
• Quartz Movements
Product Knowledge
Watch

25. Product Knowledge
Watch Automatic Movement
The mechanical movement
of each Georg Jensen
Automatic Watch (e.g.
Koppel Chronograph
Automatic) includes an
automatic winding rotor

26. Product Knowledge
Rubies(Watchmaker's Jewels)
An important part of a movement are rubies,
because they are used to decrease the wear of
the movement‘s moving parts.
The ruby is the hardest crystal after the
diamond.
Rubies are in both mechanical and quartz
movements.
A simple quartz movement has 7
jewels/rubies, a highly complicated
mechanical movement up to 40 and more
jewels/rubies.

27. • Highly resistant to wear and tear
• Do not dilate at all
• Remain unaffected by changes
in temperature
• They are non-conductive
• Resistant to acid
Product Knowledge
Rubies(Watchmaker's Jewels)
Rubies are used because

28. MB mechanical watches = +/- 5s a day
MB quartz movements = +/- 0,5s a day
In the worst case, a mechanical watch
could go 2,5 minutes fast a month (30 days x 5s) .
For a quartz watch
this would mean 15 seconds a month.
As a rule, all watches are adjusted in such a way that they
never go slow, because it is better to be too early at a date then
too late!
Product Knowledge
Precision Tolerance "Accuracy"

29. Never make adjustments when the calendar mechanism is just
about to jump to the next day
(between 8pm and 2am/setting for midnight)
The date/day setting mechanism
might be damaged!!!
General rule for all mechanical watches with a date corrector:
Mechanical Movement
"Date Setting"