This document summarizes different music genre conventions and why audiences like them. It discusses conventions like songs set in a clubby atmosphere to attract partygoers, attractive women doing sexy dances to attract male audiences, and women wearing minimal clothing to also attract male viewers. The document analyzes examples from music videos and album covers and suggests they aim to fulfill audience expectations of seeing enjoyable dancing and sexually appealing imagery to effectively market music in the genre.

1. Music Genre Research
By Aron Thavanesan

5. Music Genre Research
Convention Examples Why do audiences like
these?
Set in a Artist: Tim Berg Song: Seek bromance It attract single party
clubby (textual detail): goers looking for a fun
atmosphere Scene where the boys drinks in a house club and they are jumping like they are having fun time
summer David
Music video chandler{‘interpretive
Artist: Eddie Amador Song: house music community’-using tastes
As the video begins there is area of beach atmosphere to create collective
identity}
Artist: benny benassi album cover
Album cover silhouettes of people dancing some set atmosphere
Attractive Music video It attracts the male
Women Artist: Ida Corr Song: let me think about it audience not only that
doing sexy There is a scene where three women wrap their legs on chairs which make the scene look sexual but there is a women
and and seductive. empowerment so
seductive encourages women to
dancing Artist: bass hunter Song: now you’re gone see this
Women is dancing in a club (in slow motion ) to make it look like she is sexy Deborah knight
{satisfaction of having
Artist: roger Sanchez Song: release yourself volume 9 expectation fulfilled}
We see on the album cover that there is the main artist on the chair and a very attractive women
(with a tight leather clothing)is next to him as if she is going to do a lap dance
There are Music video This is to attract the
women Artist : Axwell song : leave the world behind males and see that if
with Near the start and end of the music video there are girls with bikini’s dancing as if they are enjoying they do go clubs they
minimal themselves will see women with
clothing sexualised clothes
Artist: dj sneak Song: fix my sink {Steve Neale ,John
This is when the girls go to the artist and do a strip and after this strip the women has only her tight Fricke, Tom Ryall ‘good
sports clothing which shows most of her flesh way to market new
texts effectively’}
Artist: David Guetta Song: Alphabeat
At the middle of the video when the women start to dance they are wearing very short jeans to
show their legs off to the other gender