GENERAL PRESENTATION FCWE 2017

Unemployement is
the main cause of all of our social problems

Millions of People
do not have the opportunity to have decent, legal and permanent employment
COLOMBIA

+
2.4
MM
Unemployed
LATINAMERICA

+
21
MM
Unemployed
WORLDWIDE
+
199
MM
Unemployed
• 10,5
MM
vulnerables
(47.2%)
• 6.1
MM
Self-‐employed (60,1%)
Source DANE
• 47.2%
of
employees
Source OIT
LATAM
• 1500
MM
Source OIT
and
almost half of
the employed population has
jobs considered vulnerable
(informal
or self-‐employed)
FRIENDLY)CITIES with EQUITY! D E C E N T &J O B S &F O R & E V E R YO N E

Millions of People
live in conditions of poverty and extreme poverty
COLOMBIA

+
13.9
MM
Poverty (DPS)
27,8%
+
4.1

MM
Extreme
Poverty 8,1%
LATINAMERICA

+
180
MM
Poverty
+
75

MM
Extreme
Poverty
CEPAL
WORLDWIDE
+
2200
MM
Poverty
+
896
MM
Extreme
Poverty
BANCO
MUNDIAL
live with
daily incomes less than 3,1
U$D

and
1,9
U$D
respectively (BANCO
MUNDIAL)

A"social"entrepreneurshipprogram of"

GOALS

Ending urban unemployment
including the most vulnerable minorities
üDisplaced
üVictims of
violence
üDemobilized
üDisable
üMothers head
of
household
üYouth
üSenior

Ending the main social problems
of our cities
üPoverty
üInequality
üInequity
üSocial
Injustice
üInsecurity
üBad image
üIllegality

Provide to all people
the opportunity to have a decent and permanent job
Regardless of
their resumes
ü Educational level
ü Experience
ü Age
ü Health
ü Gender
ü Background

Provide to all people
üMinimum wage
üTransportation aid
üLabor
premiums
üVacations
üWage savings
üHealth
üPensión
üOccupational risk insurance
üOther benefits required by law
the opportunity to have a job with all the benefits of law

We believe that it is possible
with the participation of ALL of US !

How do we do it ?

1.
We
develop
a
REPLICABLE
MODULAR
SOLUTION
ü A
system
that
works
by
inter-‐dependent
modules
ü With
a
central
government
that
provides
homogeneity
and
economies
of
scale
ü Like
a
Franchise
Style
ü To
facilitate
the
simultaneous
implementation
by
any
organization
or
community
We apply business dynamics
to Non - Profit

2.
We
develop
a
business
and
socially
prosperous
solution:

ü A
portfolio
of
offers
with
high
economic
and
social
benefits
ü That
can
integrate
different
market
actors
toward
the
same
social
goal
ü That
facilitates
the
creation,
self
sustainability,
growth
and
scability
of
modules
in

any
city.

We apply business dynamics
to Non - Profit

We bring together multiple actors from the community

We offer them to participate receiving mutual benefits

Benefits to
Investors and
Entrepreneurs
• They recover the
investment in
32.5
months
RETURN
MONTH
32,5
INVESTSMENT
MONTH
0

Benefits to
Investors and
Entrepreneurs
• They receive annual profits of
50%
on investment
Franquiciable
de

alta
rentabilidad
RETURN
MONTH
32,5
PROFIT
MONTH

55,5
PROFIT
MONTH

78,5
PROFIT
MONTH
102
PROFIT
MONTH

125

Benefits to
Investors and
Entrepreneurs
• They quintuply investment in
10
years
• Without having to
work in
the
operation
Franquiciable
de

alta
rentabilidad
QUINTUPLICATE
MONTH
125
INVESTMENT
MONTH
0

Benefits to
Philanthropists and
Social
Promoters
• We offer a
specialized model to
produce
new
jobs at
low cost
Bajo
costo

Benefits to
Philanthropists and
Social
Promoters
• With
social
indicators of
high visibility and
impacts
Bajo
costo

Benefits to
Philanthropists and
Social
Promoters
• With
social
indicators of
high visibility and
impacts
• Operation free
modules
• Certificate of
donation

Benefits to
Advertisers &
Publishers

WE
MAKE
PEOPLE
SEE
THEM
• We dress our merchants with
beautiful and
colorful typical costumes,
as

theater style
• Calling the
attention of
all the
people around them.
• We turned our activities into a
landmark of
the
city
• Attracting the
looks
of
tourists and
locals
• We lead
the
awake of
national pride
• Invoking the
patriotic spirit
And
thus we generate interest for your ads!!

WE
MAKE
PEOPLE
LOVE
THEM
Support a
social
cause
that fights urban unemployment
of
the most vulnerable
people:
And
thus we generate sympathy for your brand!
• It thrill the community
• It demonstrates the humanization of
your business
• it wakens feelings of
affection in
the market

WE
MAKE
PEOPLE
PREFER
THEM
Participating in
a
campaign that turns the city
into a
Friendly City
with
Equity gives you:
• A
positive
image
• A
high impact positioning
• Recognition in
Corporate Social

Responsibility
and
thus we generate purchase intention
and
greater possibilities of
conversion!

Benefits to
Advertisers &
Publishers
Because most people prefer to
consume
products or services offered by
advertisers who support a
social
cause

If you are interested in changing the world
with Equity !

Supporting

To
whom -‐because of
their conditions-‐ have very few opportunities to
be
hired
• To
whom are
forced to
carry out informal
activities -‐ and
unworthy in
many
cases
-‐ to
obtain the daily sustenance.
Among others,
displaced,
victims of
violence,
demobilized,

disabled,
mothers heads of
household,
young people and
Seniors
By offering them a
decent work as
mobile Merchants,
carrying out promotional
activities and
walking advertising,

• Receiving the minimum legal
wage in
force with
all the benefits of
law
• In
addition to
permanent integral
training
and
management of
institutional
supports.

Supporting

Let's do it together !

Decide how you want to participate
We count on you ! Many Thamks !
Investing Donating Advertising

www.ColombiaRSE.org colombiarse@colombiarse.org 317
501
0972 ColombiaRSE

GENERAL PRESENTATION FCWE 2017

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GENERAL PRESENTATION FCWE 2017