WHAT DO THEY HAVE IN COMMON?
HEARD THESE?... “  I swear, kumapal ang buhok ko?” “  Siguro, nakapag-asawa ng mayaman.” “  You want BINGO?”
KNOW THESE?
WHAT’S WRONG? Most of our Ads today are not Gender Fair It creates a world that is far from reality. MEANING? A. They portray women as things,  commodity and/or accessories of Men. B. They  give emphasis on the importance of perfection and that each individual should  be ashamed their flaws
They instill in the minds of consumers that these, are people we should be ashamed of.
… that men will only love women who are -- That the is a better place  to live if  everything  is…
PERFECT

Gender on cpmmercials

  • 1.
    WHAT DO THEYHAVE IN COMMON?
  • 2.
    HEARD THESE?... “ I swear, kumapal ang buhok ko?” “ Siguro, nakapag-asawa ng mayaman.” “ You want BINGO?”
  • 3.
  • 4.
    WHAT’S WRONG? Mostof our Ads today are not Gender Fair It creates a world that is far from reality. MEANING? A. They portray women as things, commodity and/or accessories of Men. B. They give emphasis on the importance of perfection and that each individual should be ashamed their flaws
  • 5.
    They instill inthe minds of consumers that these, are people we should be ashamed of.
  • 6.
    … that menwill only love women who are -- That the is a better place to live if everything is…
  • 7.