This document provides instructions for a station asking participants to view 12 advertisements and fill out a focal sheet with questions. The station, labeled "Station A", asks participants to view and answer questions about advertisements from various brands including Marc Jacobs, Calvin Klein, Elle Magazine, Bebe, Dolce and Gabbana, Eldos, Natan, Del Monte, Burger King, Arbys, American Apparel, and an "old school" coffee ad, as well as an "old school" Tangee lipstick ad. After viewing the ads, participants are asked to fill out their packet for Station A.