This document discusses the Baby Boomer generation, those born between 1946-1964. It notes key demographic information about this generation such as their age range from 55-70 years old and that they make up a significant portion of the population. The document also briefly touches on marketing to this generation and trends in the wellness industry that are relevant to Baby Boomers.

1. Baby Boomer Generation
Group 1

3. Gen B

4. /
6.3% : Gen B Lifestyle Marketing (Markerteer / 52)
** Research
7.3% 13% 40%
Research :
42% 64%
58.6% 20.3% 43% 11.7%
** Research : Gen B Lifestyle Marketing (Markerteer / 52) Research :

6. Wellness Industry

7. Gen
B
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- 55 - 70
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9. The End