The document discusses gearing up a character in World of Warcraft to reach an average item level of 550. It explains that each item has an item level rating, with higher numbers indicating better gear. Gear can be obtained through random world drops, dungeon drops, raid drops, and vendors that sell gear for justice or valor points. Reaching item level 550 would require running dungeons and raids at various difficulty levels to collect the highest item level gear, as well as upgrading eligible pieces using valor points. Players are challenged to inspect a level 90 character and outline a strategy for obtaining the necessary items to reach an average item level of 550.