The document discusses plans by PT Gobel Dharma Sarana Karya (GDSK) to relaunch its brand with a new logo and visual identity aligned with its vision and values. It proposes developing a modern, sleek, and timeless new logo that represents GDSK's pride in the food and hospitality industry. The document outlines GDSK's new proposition as a 360-degree hospitality solution and its tone of voice, and discusses inspiring the new identity and developing guidelines for the logo, typeface, and color palette.

1. GOBEL DHARMA SARANA KARYA
rejuvenating a brand
Wednesday, October 9, 13

2. IT’S TIME TO TELL
A BRAND NEW STORY!
with the coming of a new year, it’s time
to launch a new vision. It is perfect
timing to relaunch a new logo & Identity
that is in line with the company’s vision
and values.
A new logo together with a new visual
ID will help the GDSK company gain
brand recognition and grow in brand
equity
Wednesday, October 9, 13

3. to realize a vision, we need the employees - current and potential future employees -
to understand the values, believe in the values, and LIVE the values
GDSK needs to continue to attract, hire, retain, motivate, recognize, reward and
promote the best people who believe in your values and LIVE your values
WHO YOU WANT TO BE DEPENDS ON
HOW YOUR PEOPLE MAKE YOU TO BE
it is the people who are the fabric of your organization
Wednesday, October 9, 13

4. THE NEW PROPOSITION :
a 360º Hospitality Solution
for workers and employees
Wednesday, October 9, 13

5. •Professional
•Innovative
•Respected
•Humble
•Consistent Quality
OUR TONE OF VOICE
Wednesday, October 9, 13

6. DEVELOPING THE IDENTITY
the new logo will be modern, sleek, timeless and corporate
it will be a symbol of PT GOBEL’S pride in the food and hospitality industry
at the same time, it will be an iconic Indonesian badge which GDSK
employees will be proud to carry or wear
and it will draw on the global reputation of PT GOBEL INTERNATIONAL
Wednesday, October 9, 13

7. ABOUT THE LOGO
Wednesday, October 9, 13

8. Wednesday, October 9, 13

9. THE INSPIRATION
Wednesday, October 9, 13

10. THE IDENTITY
the solution for quality living
the solution for quality living
the solution for quality living
the solution for quality living
Wednesday, October 9, 13

11. THE IDENTITY
Wednesday, October 9, 13

12. Jl. Dewi Sartika No. 14 Cawang II
Jakarta 12430, INDONESIA
Tel : (62-21) 8087 8178 - 83
Fax : (62-21) 8087 8182 & 85
email : regi@gdsk.co.id
www.gdsk.co.id
PT Gobel Dharma Sarana Karya
M. H. Regi Ismagrebu Datau
President Director
Wednesday, October 9, 13

13. Jl. Dewi Sartika No. 14 Cawang II
Jakarta 12430, INDONESIA
Tel : (62-21) 8087 8178 - 83
Fax : (62-21) 8087 8182 & 85
email : regi@gdsk.co.id
www.gdsk.co.id
Jl. Dewi Sartika No. 14 Cawang II
Jakarta 12430, INDONESIA
Tel : (62-21) 8087 8178 - 83
Fax : (62-21) 8087 8182 & 85
www.gdsk.co.id
PT Gobel Dharma Sarana Karya
PT Gobel Dharma Sarana Karya
Wednesday, October 9, 13

14. C : 68
M : 0
Y : 100
K : 24
C : 0
M : 35
Y : 90
K : 0
PANTONE 363 C
THE TYPEFACE THE COLOR PALETTE
DINOT
DINOT LIGHT
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
DINOT REGULAR
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
DINOT MEDIUM
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
DINOT BLACK
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
DINOT BOLD
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Wednesday, October 9, 13

15. Wednesday, October 9, 13

16. ABOUT THE PEOPLE
Wednesday, October 9, 13

17. Wednesday, October 9, 13

18. EXECUTIVE CHEF
Wednesday, October 9, 13

19. BACK OFFICE / WAREHOUSE STAFF
Wednesday, October 9, 13

20. WAITER / HOSPITALITY STAFF
Wednesday, October 9, 13