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IBM Global Business Services

                         White Paper



                                                  Risk
       Supply Chain Risk Management:           Management

       A Delicate Balancing Act
       A multi-faceted view on managing risk
       in a globally integrated enterprise
IBM Global Business Services
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                  Table of Contents                    Risk management practices, techniques and tools have been used extensively
                                                       in the financial community for years. Risks with respect to a company’s supply
     Risk and Consequence:
                                                       chain have begun to receive attention only more recently, as the push to increase
     Tales from the Industry	                      4   supply chain efficiencies has illuminated the delicate balance between financial
     Supply Chain Risk Categories	                 6   considerations and those of the customer.
     Disruptive Events, Uncertainty and Impact	    7
                                                       During the last twenty-odd years, supply chain management practices have
     Models and Methods for Supply Chain
     Risk Management	                              9   evolved toward more lean process approaches in order to reduce waste within
     Example of Risk Management                        the overall chain. Concepts such as just-in- time, virtual inventory, supplier
     for IBM’s Product Supply Chains 	            12   rationalization, and reductions in the number of distribution facilities have
     An Approach for Measuring the Impact              reduced total supply chain costs, but the result has been increased risk.
     of Identified Supply Chain Risks	            15
     Key Lessons from IBM’s Supply Chain               Trade-offs between achieving optimal supply chain efficiencies and management of
     Risk Management Approach	                    17
                                                       supply chain risk have created a conundrum of sorts. Businesses have witnessed many
     The Landscape: Supply Chain
                                                       supply chain malfunctions (with substantial consequences) due to supply and demand
     Risk Management	                             18
                                                       disruptions: the affected companies reported, on average, 14% increase in inventories,
     Supply Chain Risk Management:
     Getting Started	                             19   11% increase in cost, and 7% decrease in sales in the year following the disruption. 1, 2
     In Summary	                                  21
                                                       Today’s industrial supply chains face risks from many factors, including:
     Authors	                                     22
     Footnotes	                                   23   •	   Increased globalization through outsourcing, which elongates end-to-end
                                                            supply chains
                                                       •	   Additional regulatory compliance imposed by government entities, further
                                                            complicating international trade
                                                       •	   Increased levels of economic uncertainty, which create additional variability
                                                            in demand and supply and make it more difficult to accomplish demand-
                                                            supply balancing
                                                       •	   Shorter product lifecycles and rapid rates of technology change, which
                                                            increase inventory obsolescence
                                                       •	   Demanding customers who have created additional time-to-market
                                                            pressures by requiring better on-time delivery, order fill rates and overall
                                                            service level efficiencies.
                                                       •	   Supply side capacity constraints, making it more difficult to meet demand
                                                            requirements, and
                                                       •	   Natural disasters and external environmental events, which can wreak
                                                            havoc on global supply chains.

                                                       The above list includes operational and catastrophic risks because they are both
                                                       important for firms to consider. From an operational perspective, complex networks
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                                                                    of suppliers, customers and third party service providers as well as large
                                                                    interdependencies among multiple firms exist, making inter-organizational
                                                                    coordination of risks a critical requirement. In addition, the leaner and more
                                                                    integrated supply chains become, the more likely it is that uncertainties,
                                                                    dynamics and accidents in one link will affect other links in the chain.3

                                 Figure 1: Scatter Plot: Logarithmic Relationship between Forecast Error and Ship Volume
                                 (correlation coefficient = -0.59)
                         200%



                         150%



                         100%
  LOG (Forecast Error)




                          50%



                           0%



                         -50%



                         -100%



                         -150%
                                                                                 LOG (Ship Volume)

                                                                    Let us take a closer look at a couple of examples. As commonly known, low
                                                                    volume items are hard to forecast. In Figure 1 (above), we have plotted the
                                                                    forecast errors of 288 components that are used in computer manufacturing
                                                                    against their demand volume. The chart shows that there is a clear logarithmic
                                                                    relationship between demand volume and forecast error (indicated by a
                                                                    correlation coefficient of -0.59.) That is, the higher the demand volume, the
                                                                    lower the forecast error. Volume risk would be particularly high during product
                                                                    launches and phase-outs. Although during product launches inventory cost can
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                                                      be remedied, during the phase-outs, manufacturers face significant component
                                                      obsolescence risks. The dilemma is that high customer service targets might
                                                      require prohibitively high levels of safety stock during these periods.



                                        Figure 2: Profit Loss due to Supply Disruptions
                                  23%
                                  22%
                                  21%
                                                                                                                    Fixed Cost = 25%
                                  20%
                                                                                                                    Fixed Cost = 50%
                                  19%                                                                               Fixed Cost = 75%
                                  18%
                                  17%
                                  16%
                                  15%
                                  14%
                                  13%
                    Profit Loss




                                  12%
                                  11%
                                  10%
                                   9%
                                   8%
                                   7%
                                   6%
                                   5%
                                   4%
                                   3%
                                   2%
                                   1%
                                   0%
                                        	   0	       1	       2	       3	        4	       5	      6	       7	       8	        9	       10
                                                                         Safety Stock (days of supply)
                                                      Next, consider a manufacturer that keeps safety stock for a product it makes.
                                                      In many commodity products, profit margins are low. Suppose profit margin is
                                                      10%. The chart above shows the impact of a 10 day supply disruption on profits.
                                                      Since safety stock can cover for some of the supply disruption, the higher the
                                                      safety stock the lower the profit loss. For instance, if safety stock is 8 days, only
                                                      2 days of revenue is lost and hence the profit loss is for 2 days of sales only. The
                                                      corresponding profit loss varies from 2% to 4% depending on how high the fixed
                                                      costs are. Figure 2 (above) shows that a manufacturer with 75% fixed costs (in
                                                      some manufacturing industries such as semiconductors, fixed costs can be very
                                                      high) can lose more than twice as much as a manufacturer with 25% fixed costs
                                                      in case they don’t hold any safety stock.
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                                           Risk and Consequence: Tales from the Industry
                    Highlights
                                           There are quite a few well-known case studies illustrating situations of supply
                                           chain risk and subsequent consequences. Here, we review a sample of them —
     In supply chain management, the       emphasizing diversity both in terms of nature (operational or catastrophic) and
     industry has shown that survival of   consequence (financial and beyond).
     the unexpected is not an accident.
                                           A well-known example of supply chain risk management is no doubt the fire that
                                           destroyed an electronics component plant in New Mexico in 2000. This plant
                                           supplied both Nokia and Eriksson. Nokia reacted promptly, securing components
                                           from the market. Eriksson, on the other hand, was left with supply shortages
                                           which translated into direct lost sales estimated at $390M. The most significant
                                           consequence of this event may have been the subsequent loss of Eriksson’s market
                                           share dominance to Nokia.4 The different reactions from similar players to a
                                           single event in time has become a key illustration point, showing the benefits of
                                           monitoring and managing risks in supply chains.

                                           Supplier issues often lead to large and visible consequences because of their
                                           upstream position in the supply chain. In 1997, raw material and part shortages
                                           resulted in Boeing losing $2.6B. That same year, Toyota halted production for 20
                                           days after single supplier location burned.5

                                           Transportation is one of the most critical supply chain functions, and has the
                                           potential to bring just-in-time supply chains to an abrupt halt when something
                                           unexpected happens. Several events illustrate this point. In 1997, a 15-day
                                           Teamsters’ strike severely affected the UPS Company, which at the time controlled
                                           80% of all the package deliveries in the US. The strike subsequently crippled
                                           the logistics of numerous U.S. manufacturers.6 Similarly, the September 2002
                                           shutdown of all the West Coast ports due to the dockworkers’ strike idled
                                           manufacturers and/or incurred high costs while parts were flown in.7

                                           Cross-border issues, from delays due to random inspections at customs to sudden
                                           border closure such as those that followed the 9/11 attacks, lurk constantly and
                                           create vulnerability in global supply chains. There are memorable images of
                                           trucks full of parts queued up for miles at the US-Canadian border on 9/11,
                                           starving the automotive production plants (and others) of materials needed for
                                           their just-in-time assembly. While it has long been recognized that reducing
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                               inventory buffers is an excellent means of cost savings in the short run, such
                               strategies also place risk on operations when catastrophe hits.

                               Supply chain visibility, or rather a lack thereof, can further compound problems.
                               During the summer of 2007, toy maker Mattel repeatedly made the headlines for
                               a recall of toys containing significant amounts of lead in the paint. In one specific
                               case, the culprit seemed to be a sub-sub-contractor that decided to use paint from
                               a non-authorized third-party supplier.8

                               Information Technology systems, while sometimes invisible, often play a central
                               role in coordinating the supply chain. While they may attempt to enable
                               optimal transactions among the various supply chain actors, they also introduce
                               significant global dependencies in the supply chain operations and can have dire
                               consequences when unreliable. For example, a glitch in Nike’s demand planning
                               software in early summer 2000 caused supply shortages for the popular Air
                               Jordan footwear. As a result, Nike announced a $100 million sales loss.9

                               There are notable examples of successful proactive risk management where
                               potentially major supply chain weaknesses were identified prior to an event
                               occurring, allowing time to develop appropriate action plans to remove or mitigate
                               the risk factor.

                               In the first example, a tier one automotive supplier realized that all its suppliers
                               providing one specific component were in financial trouble. They consequently
                               engaged designers to develop an alternative to that component. A similar example
                               involves an aerospace and aviation company, who discovered that two independent
                               business units (helicopters and jets) relied on the same supplier for key material.
                               They subsequently chose to diversify suppliers. In both cases, companies reduced
                               their risk positions significantly.10

                               While there may be many more successful examples of proactive risk management
                               of supply chains, companies involved tend not to advertise such events, as
                               this may place them in a vulnerable position with regards to suppliers and/or
                               customers. However, the limited data points that we do have, point to collaborative
                               activity with suppliers and customers as a way to reduce risk in the supply chain.
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                                             Supply Chain Risk Categories
                    Highlights
                                             It is often useful to consider categories of risks as a starting point to guide
                                             organizations in an initial assessment of their supply chains. Table 1 summarizes
     Not all supply chain risks are equal.   various forms of supply chain risks and vulnerabilities.


                                             Table 1: Supply Chain Risk Categories, with examples11

                                              Category               Examples

                                              Operational/           Forecast errors, component/material shortages, capacity constraints,
                                              Technological          quality problems, machine failure/downtime, software failure, imperfect
                                                                     yields, efficiency, process/product changes, property losses (due
                                                                     to theft, accidents, etc.), transportation risks (delays, damage from
                                                                     handling/transportation, re-routing, etc.), storage risks (incomplete
                                                                     customer order, insufficient holding space, etc.), budget overrun,
                                                                     emergence of a disruptive technology, contract terms (minimum and
                                                                     maximum limit on orders), communication/IT disruptions

                                              Social                 Labor shortages, loss of key personnel, strikes, accidents,
                                                                     absenteeism, human errors, organizational errors, union/labor
                                                                     relations, negative media coverage (reputation risk), perceived quality,
                                                                     coincidence of problems with holidays, fraud, sabotage, pillage, acts of
                                                                     terrorism, malfeasance, decreased labor productivity

                                              Natural/Hazard         Fire, wild fire, severe thunderstorm, flood, monsoon, blizzard, ice storm,
                                                                     drought, heat wave, tornado, hurricane, typhoon, earthquake, tsunami,
                                                                     epidemic, famine, avalanche

                                              Economy/               Interest rate fluctuation, exchange rate fluctuation, commodity price
                                              Competition            fluctuation, price and incentive wars, bankruptcy of partners, stock
                                                                     market collapse, global economic recession

                                              Legal/Political        Liabilities, law suits, governmental incentives/restrictions, new
                                                                     regulations, lobbying from customer groups, instability overseas,
                                                                     confiscations abroad, war, tax structures, customs risks (inspection
                                                                     delay, missing data on documentation)

                                              Source: Adapted from Deleris and Erhun (2007)11
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                                            Disruptive Events, Uncertainty and Impact
                    Highlights
                                            A straightforward approach for viewing supply chain risk management focuses on
                                            two fundamental aspects of a potentially disruptive event:
     The starting point for managing risk
     is recognition of uncertain future     1.	 Probability (likelihood) of the event actually occurring
     events, likelihood of occurrence,      2.	 Impact (consequence) of the event on the supply chain, and subsequently the
     and potential impact.                      overall business


                                            A first step in risk analysis is to identify potentially disruptive supply chain
                                            events. These should be customized for a particular firm. Both operational and
                                            catastrophic events should be considered, including those that involve suppliers,
                                            production, distribution and demand. As mentioned earlier, it is often useful to
                                            collaborate with suppliers and customers when possible – joint planning can
                                            help to insure that supply chain risk planning which may be costly and resulting
                                            decisions are mutually valuable to all parties.

                                            Once all of the events that could potentially disrupt the supply chain are
                                            identified, various methods can be used to quantify their probabilities and
                                            impacts, as well as the potential impacts. The results may then be used to assess
                                            overall risk and vulnerability within the extended supply chain.
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                               Events determined to have high likelihood and high impact, e.g. a product recall,
                               can then be called out for further attention and analysis. The identification and
                               classification of risky events enables supply chain managers to better understand
                               where their supply chains are vulnerable.

                               One essential caveat of considering the list of hazards and their frequency and
                               impact is that it does not capture dependency relationships between different
                               events, both at the frequency and the impact levels. Thus, listing risks factors,
                               assessing their probability and impact is just a first, albeit important, step toward
                               rigorous risk management in supply chains. A holistic approach to supply chain
                               risk management is required in order to better understand the vulnerabilities
                               within the supply chain.

                               In addition, the assigned probabilities and impacts of these events can be
                               highly subjective. This further highlights the importance of a collaborative
                               effort, particularly for quantification of risk probabilities and impacts, with
                               input gathered from multiple functions within and beyond the firm including
                               marketing, finance, human resources and logistics. In fact, this exercise should be
                               a part of the overall corporate risk management strategy.

                               Once risk events and their potential impacts have been identified, effective
                               methods for managing the risks must be developed. Effective risk management
                               requires quantifying risks to place them in their proper context and to weigh the
                               risk costs and benefits of making particular decisions. Stochastic and simulation
                               modeling, which embody a wide range of mathematical and numerical approaches
                               considering random variables, offer general means to formally represent the
                               uncertainties related to risk events. Based on these models, various forms of
                               analysis are available to develop measures to manage and mitigate potential
                               disruptive events that may adversely impact supply chains. In the next section, we
                               review some of the approaches that have been suggested in the recent literature
                               for supply chain risk management.
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                                             Models and Methods for Supply Chain Risk Management
                    Highlights
                                             Although supply chain engineering methods have advanced rapidly in
                                             sophistication over the past two decades, the application of modeling and methods
     Math, economic and simulation models    to explicitly consider and manage uncertainties and risks in supply chain
     are essential to comprehensive supply   activities are required for firms to advance to the next level of sophistication. The
     chain risk analysis.                    ability to identify, assess, manage, mitigate and control the impact of disruptive
                                             events within the extended supply chain sits at the heart of comprehensive supply
                                             chain risk management. For a more detailed discussion on general mathematical
                                             modeling and risk analytics, see Ray, Apte, McAuliffe and Cope (2008). 12

                                             Supply Chain models may be categorized into four categories:13

                                             1.	 Deterministic analytical models, which include mathematical programming
                                                 models (e.g. linear, nonlinear, integer, dynamic programming). Applications to
                                                 supply chain include scheduling production, distribution planning, raw mate-
                                                 rial sourcing, facility location, inventory level setting, replenishment timing
                                                 and order quantity specification, and resource balancing.
                                             2.	 Stochastic analytical models, where at least one of the variables involves
                                                 uncertainty, and is assumed to follow a particular probability distribution.
                                                 Examples of supply chain applications include inventory and production
                                                 management problems, where demand and yield are represented as random
                                                 variables respectively.
                                             3.	 Economic models, which tend to be focused on buyer-supplier relationships.
                                                 These models have a traditional base in determining the financial risks to
                                                 either sellers or buyers, given various assumptions.
                                             4.	 Simulation models, which are (usually) data driven representations facilitated
                                                 by sampling from specified probability distributions.


                                             All of the above modeling approaches may be useful for supply chain risk
                                             management. Typical analysis is performed by observing the impact of changes
                                             to input patterns on model output. Changes, in this case, could reflect “what
                                             if” scenarios characterizing the occurrence of a risky event. Note that the
                                             analyses are limited to the impact on the decisions for which the original model
                                             is designed to support. Of the four, simulation is the most versatile for general
                                             modeling and analysis for supply chain risk management. However, note that
                                             simulation models are usually complex to build and maintain. Note also that, to
                                             be useful in risk management, deterministic models must be embedded into a
                                             framework that simulates uncertain events.
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                               Figure 3: Deterministic analytical models include traditional network planning tools
                               used for evaluating facility location, supply chain sourcing decisions and transportation
                               policy analysis.
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                               Several other authors have discussed variants on supply chain modeling with the
                               objectives of risk management. Some of the most notable include:

                               •	   Cachon (2003) discusses a few supply chain models at various levels of com-
                                    plexity, from the perspective of contract coordination and the risks of both
                                    supplier and receiver in the supply chain.14
                               •	   Datta et al (2007) propose the adaption of methods from the finance domain
                                    to risk management within supply chain.15
                               •	   Fisher et al (1997) use models to examine supply chain levers with the objec-
                                    tive of improving the match between supply and uncertain demand, which
                                    represents a type of risk mitigation strategy applicable to virtually all product
                                    and service domains.16
                               •	   Swaminathan et al (1998) consider agent based simulation models for supply
                                    chain modeling, which enable rapid development of customized decision sup-
                                    port tools that could certainly include risk management.17


                               No discussion of risk management modeling and methods would be complete
                               without mention of Failure Mode and Effect Analysis (FMEA). Dating back to
                               1949 and use by the US Military, FMEA is a general method for identifying and
                               analyzing potential failure modes within a system, and then for impact or severity
                               analysis of the failures.18 By considering risky events as “failures,” it is easy to see
                               how the methodologies can be applied directly to supply chain risk management.

                               FMEA is widely used among the reliability engineering community. Another
                               thread with this community is the idea of building in system redundancy.19
                               Mitigation and contingency strategies are also discussed by several current
                               authors,20, 21, 22 all of whom take various levels of approach with respect to modeling
                               and analytics to make their arguments.
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                                                  Example of Risk Management for IBM’s Product Supply Chain
                    Highlights
                                                  IBM’s product supply chains span multiple geographies and cover a complex
                                                  network of suppliers, manufacturing sites and shippers. Recently, IBM focused
     The server supply chain risk study           on its supply chain for the System X server product. Using probabilistic risk
     illustrates an end-to-end approach           analysis, which is based on methods originally developed to analyze complex
     for risk management.                         engineering systems such as nuclear power plants and NASA space missions,
                                                  the System X study provided a comprehensive and unified perspective on
                                                  risk factors affecting the supply chain: from frequent operational problems to
                                                  catastrophic events, and from local delays to industry-wide phenomena. Not
                                                  only did the study identify risks, it also quantified the impact of loss events on
                                                  the cost and order-to-delivery time for supplying the servers to its customers.

                                                  An Approach for Identifying Supply Chain Risks
                                                  IBM used a systematic approach to identify risks to the server product’s supply
     Process, people and information flow         chain performance:
     are essential in the course of identifying
                                                  1.	 The study first identified risks by mapping the business processes needed
     supply chain risks.
                                                      in order to procure parts, and assemble and deliver machines.
                                                  2.	 The human, capital, and informational resources required by these
                                                      processes were then mapped to indicate how they supported component
                                                      activities and decisions.
                                                  3.	 A series of interviews with key managers and engineers identified key risk
                                                      factors and root causes, which were arranged into an influence diagram
                                                      indicating the cause-effect chains of failures and disruptions that impact
                                                      supply chain performance. Root causes of risk included both sources of
                                                      catastrophic risk as well as sources of everyday problems affecting the
                                                      efficiency of the supply chain operation.
                                                  4.	 These influencing factors were further integrated into the business
                                                      process and resource maps to pinpoint the exact location and means
                                                      by which disruptions propagate into the supply chain.
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                                                    Figure 4: An illustration of business process mapping, from sales through assembly and
                                                    outbound logistics (Sale-to-Ship)


                                                                                                                             Assembled
                                                                                                                             Order (to OB
                                       Create Multiple Work                                                                   Logistics)
                                       Streams According to
                 Order                 Separate Shipments
                 Mgmt
                System                                                                                   Assembly and Test


                                                                                          Assembly
                                                                                           Equip           Test Equip

                                                                                                                                    Yes
                 Enter
               Customer,
                 Order       Check Parts                           No      Order and
                                                          In FG                          Pull Parts     Verification and
              Information,    Availability                                  Receive                                              Pass
    Sale                                                Inventory?                        Assemble      System Operations
              Create Part     and Quote                                    Parts (see                                           Tests?
    Made                                                                                  Machine             Tests
               Numbers,      Delivery Time                                 Pull Model)
              Transmit to                                                                                                            No
                  Mfg

                                                                                                          Specialized
                                                                                                            Labor            Diagnose Fault
              Parts List/
             Configuration     Finished
                                Goods
                              Inventory                                                   Repair/
                                                                                          Replace
                                                                                          Machine/
                                Supplier                                                   Option
                              Global Part
                               Inventory                           IT System

                               Hub Part
                                Supply                                  Labor

                              Inventory
                              Mgmt/MRP                             Physical
                               System                                Infra-
                                                                   structure
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                                                           Figure 5: Example of Bayesian network, illustrating root causes of risks and how they
                                                           may impact supply chain operations



                                   Root                                                                                                                            Performance
                                                                            Supply availability
                                  Factors                                      at supplier                                                                          Measures
                                                                                                                                                                    Procurement
                                                                                  New                       Supply quality                                             delay
                                         Supplier                                supplier                     problems
                                        bankruptcy
                                                                                                                                                                      Inventory
                                                                                              Price              Commodity                                               cost
                                   Engineering                                               volatility            prices
                                    changes                                                                                                                         Procurement
                                                                                                                Exchange                 Commodity
                                                                                                                   rate                                                 cost
                                                                                                                                        prices in USD
                                                                               Need for                            Defect?
                            EOQ/EOY                                        temporary workers

                                                                                            Labor                                                        Rework
                                                                Holidays                  constraints                                                     time
                                                                            Capacity                                                                                Manufacturing
                         Natural                                           constraints                                                                  Assembly        time
                       catastrophe                                                                                                                        time
                                                                                                    Plant
                                                                                                    down                                                            Manufacturing
                           Fire                                                                                                             Labor
                                                                                                             Error in                        cost                       cost
                                                                                                             orders
                                                                      IT Problems                                                        Errors in
                                                                      local/global                                                    shipping label
                                            Connectivity
                                             problem
                                                                                                                                                                      Delivery
                                                                  Data transmission                                                     Customs                        time
                                                                     to customs                                                      clearance time
                                                                                           Improper
                                                                                         documentation                                                                Delivery
                                                                                                              Inspection?                                              cost


                                                     Regulations               Logistic                                                    OB
                                                                               capacity                                                 expedited

                                                                                                                             Fuel             Fuel
                                                                                                                             price         surcharge




                                                           In the course of the study, special attention was paid to identifying common
                                                           factors and resources simultaneously influencing the performance of several
                                                           activities and processes. In addition, resources and activities were grouped
                                                           according to geographical region, ownership, and other categories that would
                                                           indicate a common source of vulnerability. Examples of this type of grouping
                                                           included:

                                                           •	    Infrastructure, people, and computing facilities located near the coast of the
                                                                 Gulf of Mexico, which could be subjected to a common risk of hurricanes
                                                           •	    A group of suppliers owned by the same holding company facing a common
                                                                 risk of financial insolvency
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                                                An Approach for Measuring the Impact of Identified Supply Chain Risks
                    Highlights
                                                The IBM systematic approach for System X supply chain risk management
                                                extends into a method for measuring impact. An approach based on Bayesian
     Combining process maps with Bayesian       network modeling was used for quantification of identified supply chain risks:
     networks is one approach for analyzing
     supply chain risks. A Bayesian network     1.	 The combined map of business processes, resources, and risk causes and
     is a graphical model that represents a         factors became the basis of the Bayesian network model. (Figure 6 illustrates
     set of variables and their probabilistic       a simple Bayesian network model.) The model was generated by assigning
     interdependencies.                             quantities to each element in the map which functionally determined the
                                                    distribution of overall system performance, measured in terms of cost and
                                                    order-to-delivery time. For example, root causes of risks were associated with
                                                    frequency and severity distributions, resources were associated with availabil-
                                                    ity statistics, and time and cost distributions were assigned to each component
                                                    activity.
                                                2.	 Once these quantities were identified, the map provided a structured tem-
                                                    plate for gathering all the required data needed to populate the quantifica-
                                                    tion model. The study used a combination of publicly available data, expert
                                                    knowledge, and internal incident tracking databases to supply the required
                                                    numbers to the model.
                                                3.	 The combined map of business processes provided a blueprint for a simula-
                                                    tion model for computing the effects of disruptions and failures on supply
                                                    chain performance.
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                                   Figure 6: Example of a Bayesian network model



                   PROPER                                                                              INSPECTION
                DOCUMENTATION      PROPER                                                       DOC      T        F
                                                                       INSPECTION
                                DOCUMENTATION
                  T      F
                                                                                                 T      0.05    0.95
                 0.90   0.10
                                                                                                 F      0.50    0.50


                                                   DELAY IN CUSTOMS
                                                      CLEARANCE


                                                              DELAY
                                            DOC.     INSP.    T       F

                                              T       T      0.75    0.25

                                              T       F      0.10    0.90

                                              F       T      0.90    0.10

                                              F       F      0.3      0.7



                                   A simulation model of this type can be used to identify the most important
                                   sources of risk in terms of impact, key points of failure within the chain, and
                                   the total distribution of performance measures. Once validated against observed
                                   performance statistics, the model of the “as-is” supply chain can then be altered
                                   to determine the effects of desired changes in supply chain operation, allowing
                                   one to assess the effects of risk mitigation strategies and countermeasures, or the
                                   effects of supply chain redesigns. Such a model can provide a very powerful tool
                                   for supply chain managers and executives to directly measure the total costs and
                                   benefits of making changes to the existing operations, and thus explicitly take risk
                                   factors into account when making strategic and tactical decisions.
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                                             Key Lessons from IBM’s Supply Chain Risk Management Approach
                     Highlights
                                             A few key themes emerging from IBM’s System X Server supply chain risk
                                             management study are worth noting:
     Artifacts used in supply chain risk
     projects include: business process      •	   Business process models provide a valuable starting point for identifying
     models, resource maps, geographical          those activities and resources which are needed to accomplish the goals and
     information and analytical frameworks        objectives for supply chain performance. Process maps facilitate the system-
     for evaluating uncertain events and          atic identification and location of risks, and the casual pathways that link root
     their impact.                                causes to impacts on overall supply chain performance measures.
                                             •	   Resource maps, including human, capital, and IT resources, are instrumental
                                                  for indicating key vulnerabilities and central points of failure in supply chain
                                                  operations.
                                             •	   Geographical information is crucial for identifying various processes and
                                                  resources that are co-located. Local knowledge of supplier dependence, labor
                                                  relations, political and market forces, and natural disasters is also essential in
                                                  understanding how risks may differ depending on location.
                                             •	   Both catastrophic and everyday loss events can be placed into a common risk
                                                  quantification framework. In IBM’s study, both catastrophic, low-frequency/
                                                  high-severity risks as well as more everyday, high-frequency/low-severity risks
                                                  were incorporated together into one risk model. This was useful for directly
                                                  comparing widely different sources of risk and the impacts of possible coun-
                                                  termeasures.


                                             Finally, it should be noted that the simulation models enabled by this approach
                                             can be complex and can take considerable time to build and run. In the IBM
                                             study, a simpler method was developed for scoring risks in terms of their impact
                                             on total performance that provided approximate results much more quickly.
IBM Global Business Services
Page 18




                                                 The Landscape: Supply Chain Risk Management
                    Highlights
                                                 In addition to development methods and tools for managing its own supply chain
                                                 risks, IBM has invested in several joint university programs to further explore
     More and more companies are consider-       topics related to supply chain risk. Among these was a survey designed to
     ing risks, and the avoidance of potential   understand how supply managers attempt to manage risk in procurement. Their
     disruptions, when evaluating alternative    conclusion was as follows:
     suppliers in their upstream supply chain
     operations.                                 “Overall, it appears that supply management professionals do recognize that
                                                 risk exists in their upstream supply chains, though often it is discussed only
                                                 when a problem occurs. The extent of formal systems to make risk visible is not
                                                 prevalently used.”

                                                 While this statement focuses on upstream risks in the supply chains, downstream
                                                 risk is also of concern, e.g. damaged goods in transit to customers.

                                                 Furthermore, survey findings indicated that supply risk is often explicitly
                                                 considered when selecting and evaluating suppliers. In terms of tools, firms
                                                 tend to use them to understand the business impact of possible cost or price
                                                 increases, rather than to address issues such as supply chain disruptions. It was
                                                 also noted that supply chain mapping tools do not appear to be widely used for
                                                 understanding where risk can originate in the supply chain.

                                                 In terms of current management techniques, most purchasing professionals
                                                 appear to focus on facilitating inter-organizational integration with suppliers
                                                 to manage supply risk. In particular, the most prevalent techniques involve
                                                 establishing close relationships with suppliers and managing risk before designs
                                                 are formalized. In addition, the use of pre-qualified suppliers is also viewed as an
                                                 important practice to manage supply risk.
IBM Global Business Services
Page 19




                                       Supply Chain Risk Management: Getting Started
                    Highlights
                                       There are five general steps in formulating a risk strategy and implementation plan:

     Establishing supply chain risk    1.	 Understand the Risk Environment: Review the management model and
     management involves organizing        understand the current business strategy. Review related documentation
     information and activities that       (operations, contracts). Review compliance documentation (OSHA, HIPAA,
     often already exist.                  ISO, etc.). Review risk-related metrics (accidents, auditor reports, insurance
                                           claims, contract claims, disasters, demand spikes).
                                       2.	 Identify and Assess Current Risk: Evaluate current process, and external fac-
                                           tors, highlighting specific threats and assess risk maturity. Evaluate current
                                           processes. Validate and improve existing metrics. Identify opportunities for
                                           risk management improvement. Identify specific external influences on the
                                           process (identify trigger, resolution, and point of contact). Identify key drivers
                                           of current risk maturity.
                                       3.	 Quantify and Prioritize Risk: Measure the likelihood or impact and ease of
                                           detection. Weight risk according to risk factors and financial implications.
                                           Estimate costs and investments.
                                       4.	 Develop Risk Mitigation Strategy and Business Case: Develop improvement
                                           recommendations and risk mitigation plans for the enterprise and extended
                                           supply chain. Develop cost/benefit analysis.
                                       5.	 Develop Implementation Roadmap: Select a course of action. Develop tenta-
                                           tive list of implementation partners. Generate initial timeline.
IBM Global Business Services
Page 20




                                                       Figure 7: Supply Chain Risk Management Maturity Model - Moving up the maturity
                                                       continuum of Supply Chain Risk Management can help companies to improve financial
                                                       return




                                                                                                                                              VALUE
    Basic SCRM Elements                              Medium SCRM Elements                              Advanced SCRM

    •	 BUs have determined supply chain risk         •	 Quantified key supply chain risk to best       •	 Sense and respond to risk events
       mitigation strategies                            extent possible
                                                                                                       •	 Stakeholder communications
    •	 Established a supply chain risk inventory     •	 Identified key metrics to report on supply
                                                        chain risk                                     •	 Supply chain risk management scorecards
    •	 Aligned BU supply chain risks with
       objectives                                    •	 Written risk policy and procedure manuals      •	 Real time supply chain visibility
                                                        consistent across major risk types
    •	 Have common language for risk                                                                   •	 SC risk management integrated into
       exposures, control activities, and            •	 BUs analyze supply chain risks’ root cause        operations
       monitoring efforts                               and impact

    •	 Communicated expectations for SC risk         •	 Process to integrate effects of supply chain
       taking with senior managers                      risk types


                                              COST


                                                       While many of the supply chain risk factors discussed thus far are typical
                                                       considerations in application of supply chain management techniques, there are
                                                       many areas of emerging concern that may not previously have been considered
                                                       in the context of supply chain risks. For example, companies face increasing
                                                       risks to their overall reputation due to certain supply chain practices related to
                                                       corporate responsibility, such as: use of child labor, excessive emissions associated
                                                       with certain supply chain activities, or lack of adequate safety controls in
                                                       manufacturing.

                                                       Additionally, consideration needs to be given to potential regulatory risks posed
                                                       from supply chain practices. Companies need to take a proactive stance to
                                                       consider potential risks associated with future regulatory non-compliance, e.g.
                                                       environmental regulation changes, and make smart decisions today so as to
                                                       minimize supply chain risks over the long run. These risks can result from
                                                       actual regulation changes as well as perceived behavior norms expressed by the
                                                       customer base.
IBM Global Business Services
Page 21




                                                In Summary
                    Highlights
                                                The supply chain has become increasingly more global and complex which
                                                presents greater challenges and risks. Customers present ever-changing
     The direct benefit of supply chain risk    requirements and emerging market penetration oftentimes requires a completely
     management is effective risk mitigation,   different segmentation approach – not only to products and services, but also
     including cost avoidances associated       to associated cultural, environmental, and governmental influences. With the
     with reduced disruptions and reduced       constantly shifting geographical sourcing of supply and the movements towards
     recovery time when disruptions are         outsourced/contracted manufacturing, supply shortages, outages and quality
     unavoidable.                               control are increasing costs in many cases, and decreasing predictability and
                                                reliability. Direct and indirect suppliers impose additional risks. To the global
                                                manufacturer, all of these factors are compounded by increased product
                                                complexity, distributed information, and even environmental factors.

                                                Supply Chain Risk Management offers improved focus on risk and therefore,
                                                more effective risk mitigation. Other benefits include the elimination of potential
                                                and unexpected costs, reduced disruptions and time to recovery. Monitoring and
                                                managing supply chain events, with an eye on potential, predictable, and even
                                                uncertain risk elements, generally evidences an improvement in overall supply
                                                chain performance. And finally, avoiding or at least confronting risks in today’s
                                                complex supply chain ecosystem, can strengthen competitive advantage and even
                                                financial longevity.
IBM Global Business Services
Page 22




                               Authors
                               Gautam Basu, Supply Chain Management, Finland, Electronics Industry,
                               IBM Global Business Services
                               Mondher Ben-Hamida, Supply Chain Strategy, Industrial Sector,
                               IBM Global Business Services
                               Karen Butner, Supply Chain Management, Institute for Business Value,
                               IBM Global Business Services
                               Eric Cope, Business Optimization, Zurich Research Lab, IBM Research Division
                               Henry Dao, Supply Chain Management, USA, IBM Global Business Services
                               Léa Deleris, Mathematical Sciences, IBM T.J. Watson Research Center,
                               IBM Research Division
                               Jin Dong, Analytics, China Research Lab, IBM Research
                               Mary Helander, Mathematical Sciences, IBM T.J. Watson Research Center,
                               IBM Research Division
                               Kaan Katircioglu, Mathematical Sciences, IBM T.J. Watson Research Center,
                               IBM Research Division
                               Bonnie Ray, Analytics, China Research Lab, IBM Research
                               Jason Torpy, Supply Chain Strategy, Industrial Sector,
                               IBM Global Business Services
IBM Global Business Services
Page 23




                               Footnotes
                               1	 Hendricks, K. and Singhal, V. (2005a), “Association Between Supply Chain
                                  Glitches and Operating Performance,” Management Science, Vol. 51, No. 5, pp.
                                  695–711.

                               2	 Hendricks, K. and Singhal, V. (2005b), “An Empirical Analysis of the Effect of
                                  Supply Chain Disruptions on Long-Run Stock Price Performance and Equity
                                  Risk of the Firm,” Production
                                  and Operations Management, Vol. 14, No. 1, pp. 35–52.

                               3	 Norrman, A. and Jansson, U. (2004), “Ericsson’s Pro-Active Supply Chain Risk
                                  Management Approach after a Serious Sub-Supplier Incident,” International
                                  Journal of Physical Distribution and Logistics Management, Vol 34, No 5, pp.
                                  434-456.

                               4	 Latour, A. (2001), “Trial by Fire: A Blaze in Albuquerque Sets Off Major Crisis
                                  For Cell-Phone Giants – Nokia Handles Supply Shock With Aplomb as Erics-
                                  son of Sweden Gets Burned –
                                  Was Sisu the Difference?” The Wall Street Journal, p. A1. April 29, 2001.

                               5	 Treece, J. B. (1997), “Just too Much Single-Sourcing Spurs Toyota Purchasing
                                  Review,” Automotive News, March 3, 1997, p. 3.

                               6	 Rothstein, R. (1997), “Union Strength in the United States: Lessons from the
                                  UPS Strike,” International Labour Review, Vol. 136.

                               7	 Pender, K. (2002), “Lockout’s Effect on Stocks.” San Francisco Chronicle, p.
                                  B1. October 3, 2002.

                               8	 Chen, S-C. J. (2007), “Analysis:Mattel recall, a blow to Hong Kong’s ‘Toy
                                  King’,” Channel News Asia, http://www.channelnewsasia.com/stories/analysis/
                                  view/295398/1/.html, August 22, 2007.

                               9	 Koch, C. (2004), “Nike Rebounds: How (and Why) Nike Recovered from Its
                                  Supply Chain Diaster,” CIO, July 12, 2004.

                               10	Dulberger, E. (2007), Personal communication with Ellen Dulberger, IBM Vice
                                  President for Enterprise Risk Management and Compliance.

                               11	Deleris, L.A., and Erhun, F. (2007), “Risk Management In A Supply Network:
                                  A Case Study Based On Engineering Risk Analysis Concepts,” in Handbook
                                  of Production Planning. Edited by K. Kempf, P. Keskinocak, and R. Uzsoy,
                                  Kluwer International Series in Operations Research and Management Science,
                                  Kluwer Academic Publishers (To appear).

                               12	B, K. Ray, C. Apte, K. McAuliffe, and E. Cope, “Harnessing Uncertainty: The
                                  Future of Risk Analytics,” Research Report, IBM T.J. Watson Research Center,
                                  Yorktown Heights, NY, 2008
IBM Global Business Services
Page 24




                               13	Beamon, B. M. (1998), “Supply Chain Design and Analysis: Models and
                                  Methods,” International Journal of Production Economics, Vol. 55, No. 3, pp.
                                  281-294.

                               14	Cachon, G. P. (2003), “Supply chain coordination with contracts,” In: Hand-
                                  books in Operations Research and Management Science, 11: Supply Chain
                                  Management: Design, Coordination and Operation, Edited By A.G. de Kok and
                                  S.C. Graves, North Holland.

                               15	Datta, S., Granger, C.W.J., Barari, M., and Gibbs, T. (2007), ”Management of
                                  supply chain: an alternative modeling technique for forecasting,” Journal of
                                  the Operational Research Society, Vol. 58, No 11, pp. 1459-1469.

                               16	Fisher, M., Hammond, J., Obermeyer, W., and Ananth, R. (1997), “Configuring
                                  a Supply Chain to Reduce the Cost of Demand Uncertainty,” Production and
                                  Operations Management, Vol. 6, No. 3, pp. 211-225.

                               17	Swaminathan, J. M., Smith, S. F. and Sadeh, N. M. (1998), “Modeling Supply
                                  Chain Dynamics: A Multiagent Approach,” Decision Sciences, Vol. 29, No. 3,
                                  pp. 608-632.

                               18	Stamatis, D. H. (2003), Failure Mode and Effect Analysis: FMEA from Theory
                                  to Execution, 2nd edition, Published by the American Society for Quality.

                               19	Kleindorfer, P. R. (2006), “Flexibility in the Face of Disaster: Managing the
                                  Risk of Supply Chain Disruption,” Knowledge@Wharton, September 6, 2006.

                               20	Sheffi, Y. (2005), The Resilient Enterprise: Overcoming Vulnerability for Com-
                                  petitive Advantage, MIT Press, Cambridge, MA.

                               21	Tomlin, B. (2006), “On the Value of Mitigation and Contingency Strategies for
                                  Managing
                                  Supply-Chain Disruption Risks,” Management Science Vol. 52, No. 5, pp. 639-
                                  657.

                               22	Waters, D. (2007), Supply Chain Risk Management, Kogan Page, London, UK.
©	Copyright IBM Corporation 2008

      IBM Business Consulting Services
      Route 100
      Somers, NY 10589
      U.S.A.

      Produced in the United States of America
      02-08
      All Rights Reserved

	     IBM and the IBM logo are trademarks of 	
	     International Business Machines Corporation in
	     the United States, other countries or both.

	     Other company, product and service names 	
	     may be trademarks or service marks of others.

	     References in this publication to IBM products 	
	     and services do not imply that IBM intends to 	
	     make them available in all countries in which 	
	     IBM operates.




    GBW03015-USEN-01

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Supply Chain Risk Management: A Delicate Balancing Act

  • 1. IBM Global Business Services White Paper Risk Supply Chain Risk Management: Management A Delicate Balancing Act A multi-faceted view on managing risk in a globally integrated enterprise
  • 2.
  • 3. IBM Global Business Services Page Table of Contents Risk management practices, techniques and tools have been used extensively in the financial community for years. Risks with respect to a company’s supply Risk and Consequence: chain have begun to receive attention only more recently, as the push to increase Tales from the Industry 4 supply chain efficiencies has illuminated the delicate balance between financial Supply Chain Risk Categories 6 considerations and those of the customer. Disruptive Events, Uncertainty and Impact 7 During the last twenty-odd years, supply chain management practices have Models and Methods for Supply Chain Risk Management 9 evolved toward more lean process approaches in order to reduce waste within Example of Risk Management the overall chain. Concepts such as just-in- time, virtual inventory, supplier for IBM’s Product Supply Chains 12 rationalization, and reductions in the number of distribution facilities have An Approach for Measuring the Impact reduced total supply chain costs, but the result has been increased risk. of Identified Supply Chain Risks 15 Key Lessons from IBM’s Supply Chain Trade-offs between achieving optimal supply chain efficiencies and management of Risk Management Approach 17 supply chain risk have created a conundrum of sorts. Businesses have witnessed many The Landscape: Supply Chain supply chain malfunctions (with substantial consequences) due to supply and demand Risk Management 18 disruptions: the affected companies reported, on average, 14% increase in inventories, Supply Chain Risk Management: Getting Started 19 11% increase in cost, and 7% decrease in sales in the year following the disruption. 1, 2 In Summary 21 Today’s industrial supply chains face risks from many factors, including: Authors 22 Footnotes 23 • Increased globalization through outsourcing, which elongates end-to-end supply chains • Additional regulatory compliance imposed by government entities, further complicating international trade • Increased levels of economic uncertainty, which create additional variability in demand and supply and make it more difficult to accomplish demand- supply balancing • Shorter product lifecycles and rapid rates of technology change, which increase inventory obsolescence • Demanding customers who have created additional time-to-market pressures by requiring better on-time delivery, order fill rates and overall service level efficiencies. • Supply side capacity constraints, making it more difficult to meet demand requirements, and • Natural disasters and external environmental events, which can wreak havoc on global supply chains. The above list includes operational and catastrophic risks because they are both important for firms to consider. From an operational perspective, complex networks
  • 4. IBM Global Business Services Page of suppliers, customers and third party service providers as well as large interdependencies among multiple firms exist, making inter-organizational coordination of risks a critical requirement. In addition, the leaner and more integrated supply chains become, the more likely it is that uncertainties, dynamics and accidents in one link will affect other links in the chain.3 Figure 1: Scatter Plot: Logarithmic Relationship between Forecast Error and Ship Volume (correlation coefficient = -0.59) 200% 150% 100% LOG (Forecast Error) 50% 0% -50% -100% -150% LOG (Ship Volume) Let us take a closer look at a couple of examples. As commonly known, low volume items are hard to forecast. In Figure 1 (above), we have plotted the forecast errors of 288 components that are used in computer manufacturing against their demand volume. The chart shows that there is a clear logarithmic relationship between demand volume and forecast error (indicated by a correlation coefficient of -0.59.) That is, the higher the demand volume, the lower the forecast error. Volume risk would be particularly high during product launches and phase-outs. Although during product launches inventory cost can
  • 5. IBM Global Business Services Page be remedied, during the phase-outs, manufacturers face significant component obsolescence risks. The dilemma is that high customer service targets might require prohibitively high levels of safety stock during these periods. Figure 2: Profit Loss due to Supply Disruptions 23% 22% 21% Fixed Cost = 25% 20% Fixed Cost = 50% 19% Fixed Cost = 75% 18% 17% 16% 15% 14% 13% Profit Loss 12% 11% 10% 9% 8% 7% 6% 5% 4% 3% 2% 1% 0% 0 1 2 3 4 5 6 7 8 9 10 Safety Stock (days of supply) Next, consider a manufacturer that keeps safety stock for a product it makes. In many commodity products, profit margins are low. Suppose profit margin is 10%. The chart above shows the impact of a 10 day supply disruption on profits. Since safety stock can cover for some of the supply disruption, the higher the safety stock the lower the profit loss. For instance, if safety stock is 8 days, only 2 days of revenue is lost and hence the profit loss is for 2 days of sales only. The corresponding profit loss varies from 2% to 4% depending on how high the fixed costs are. Figure 2 (above) shows that a manufacturer with 75% fixed costs (in some manufacturing industries such as semiconductors, fixed costs can be very high) can lose more than twice as much as a manufacturer with 25% fixed costs in case they don’t hold any safety stock.
  • 6. IBM Global Business Services Page Risk and Consequence: Tales from the Industry Highlights There are quite a few well-known case studies illustrating situations of supply chain risk and subsequent consequences. Here, we review a sample of them — In supply chain management, the emphasizing diversity both in terms of nature (operational or catastrophic) and industry has shown that survival of consequence (financial and beyond). the unexpected is not an accident. A well-known example of supply chain risk management is no doubt the fire that destroyed an electronics component plant in New Mexico in 2000. This plant supplied both Nokia and Eriksson. Nokia reacted promptly, securing components from the market. Eriksson, on the other hand, was left with supply shortages which translated into direct lost sales estimated at $390M. The most significant consequence of this event may have been the subsequent loss of Eriksson’s market share dominance to Nokia.4 The different reactions from similar players to a single event in time has become a key illustration point, showing the benefits of monitoring and managing risks in supply chains. Supplier issues often lead to large and visible consequences because of their upstream position in the supply chain. In 1997, raw material and part shortages resulted in Boeing losing $2.6B. That same year, Toyota halted production for 20 days after single supplier location burned.5 Transportation is one of the most critical supply chain functions, and has the potential to bring just-in-time supply chains to an abrupt halt when something unexpected happens. Several events illustrate this point. In 1997, a 15-day Teamsters’ strike severely affected the UPS Company, which at the time controlled 80% of all the package deliveries in the US. The strike subsequently crippled the logistics of numerous U.S. manufacturers.6 Similarly, the September 2002 shutdown of all the West Coast ports due to the dockworkers’ strike idled manufacturers and/or incurred high costs while parts were flown in.7 Cross-border issues, from delays due to random inspections at customs to sudden border closure such as those that followed the 9/11 attacks, lurk constantly and create vulnerability in global supply chains. There are memorable images of trucks full of parts queued up for miles at the US-Canadian border on 9/11, starving the automotive production plants (and others) of materials needed for their just-in-time assembly. While it has long been recognized that reducing
  • 7. IBM Global Business Services Page inventory buffers is an excellent means of cost savings in the short run, such strategies also place risk on operations when catastrophe hits. Supply chain visibility, or rather a lack thereof, can further compound problems. During the summer of 2007, toy maker Mattel repeatedly made the headlines for a recall of toys containing significant amounts of lead in the paint. In one specific case, the culprit seemed to be a sub-sub-contractor that decided to use paint from a non-authorized third-party supplier.8 Information Technology systems, while sometimes invisible, often play a central role in coordinating the supply chain. While they may attempt to enable optimal transactions among the various supply chain actors, they also introduce significant global dependencies in the supply chain operations and can have dire consequences when unreliable. For example, a glitch in Nike’s demand planning software in early summer 2000 caused supply shortages for the popular Air Jordan footwear. As a result, Nike announced a $100 million sales loss.9 There are notable examples of successful proactive risk management where potentially major supply chain weaknesses were identified prior to an event occurring, allowing time to develop appropriate action plans to remove or mitigate the risk factor. In the first example, a tier one automotive supplier realized that all its suppliers providing one specific component were in financial trouble. They consequently engaged designers to develop an alternative to that component. A similar example involves an aerospace and aviation company, who discovered that two independent business units (helicopters and jets) relied on the same supplier for key material. They subsequently chose to diversify suppliers. In both cases, companies reduced their risk positions significantly.10 While there may be many more successful examples of proactive risk management of supply chains, companies involved tend not to advertise such events, as this may place them in a vulnerable position with regards to suppliers and/or customers. However, the limited data points that we do have, point to collaborative activity with suppliers and customers as a way to reduce risk in the supply chain.
  • 8. IBM Global Business Services Page Supply Chain Risk Categories Highlights It is often useful to consider categories of risks as a starting point to guide organizations in an initial assessment of their supply chains. Table 1 summarizes Not all supply chain risks are equal. various forms of supply chain risks and vulnerabilities. Table 1: Supply Chain Risk Categories, with examples11 Category Examples Operational/ Forecast errors, component/material shortages, capacity constraints, Technological quality problems, machine failure/downtime, software failure, imperfect yields, efficiency, process/product changes, property losses (due to theft, accidents, etc.), transportation risks (delays, damage from handling/transportation, re-routing, etc.), storage risks (incomplete customer order, insufficient holding space, etc.), budget overrun, emergence of a disruptive technology, contract terms (minimum and maximum limit on orders), communication/IT disruptions Social Labor shortages, loss of key personnel, strikes, accidents, absenteeism, human errors, organizational errors, union/labor relations, negative media coverage (reputation risk), perceived quality, coincidence of problems with holidays, fraud, sabotage, pillage, acts of terrorism, malfeasance, decreased labor productivity Natural/Hazard Fire, wild fire, severe thunderstorm, flood, monsoon, blizzard, ice storm, drought, heat wave, tornado, hurricane, typhoon, earthquake, tsunami, epidemic, famine, avalanche Economy/ Interest rate fluctuation, exchange rate fluctuation, commodity price Competition fluctuation, price and incentive wars, bankruptcy of partners, stock market collapse, global economic recession Legal/Political Liabilities, law suits, governmental incentives/restrictions, new regulations, lobbying from customer groups, instability overseas, confiscations abroad, war, tax structures, customs risks (inspection delay, missing data on documentation) Source: Adapted from Deleris and Erhun (2007)11
  • 9. IBM Global Business Services Page Disruptive Events, Uncertainty and Impact Highlights A straightforward approach for viewing supply chain risk management focuses on two fundamental aspects of a potentially disruptive event: The starting point for managing risk is recognition of uncertain future 1. Probability (likelihood) of the event actually occurring events, likelihood of occurrence, 2. Impact (consequence) of the event on the supply chain, and subsequently the and potential impact. overall business A first step in risk analysis is to identify potentially disruptive supply chain events. These should be customized for a particular firm. Both operational and catastrophic events should be considered, including those that involve suppliers, production, distribution and demand. As mentioned earlier, it is often useful to collaborate with suppliers and customers when possible – joint planning can help to insure that supply chain risk planning which may be costly and resulting decisions are mutually valuable to all parties. Once all of the events that could potentially disrupt the supply chain are identified, various methods can be used to quantify their probabilities and impacts, as well as the potential impacts. The results may then be used to assess overall risk and vulnerability within the extended supply chain.
  • 10. IBM Global Business Services Page Events determined to have high likelihood and high impact, e.g. a product recall, can then be called out for further attention and analysis. The identification and classification of risky events enables supply chain managers to better understand where their supply chains are vulnerable. One essential caveat of considering the list of hazards and their frequency and impact is that it does not capture dependency relationships between different events, both at the frequency and the impact levels. Thus, listing risks factors, assessing their probability and impact is just a first, albeit important, step toward rigorous risk management in supply chains. A holistic approach to supply chain risk management is required in order to better understand the vulnerabilities within the supply chain. In addition, the assigned probabilities and impacts of these events can be highly subjective. This further highlights the importance of a collaborative effort, particularly for quantification of risk probabilities and impacts, with input gathered from multiple functions within and beyond the firm including marketing, finance, human resources and logistics. In fact, this exercise should be a part of the overall corporate risk management strategy. Once risk events and their potential impacts have been identified, effective methods for managing the risks must be developed. Effective risk management requires quantifying risks to place them in their proper context and to weigh the risk costs and benefits of making particular decisions. Stochastic and simulation modeling, which embody a wide range of mathematical and numerical approaches considering random variables, offer general means to formally represent the uncertainties related to risk events. Based on these models, various forms of analysis are available to develop measures to manage and mitigate potential disruptive events that may adversely impact supply chains. In the next section, we review some of the approaches that have been suggested in the recent literature for supply chain risk management.
  • 11. IBM Global Business Services Page Models and Methods for Supply Chain Risk Management Highlights Although supply chain engineering methods have advanced rapidly in sophistication over the past two decades, the application of modeling and methods Math, economic and simulation models to explicitly consider and manage uncertainties and risks in supply chain are essential to comprehensive supply activities are required for firms to advance to the next level of sophistication. The chain risk analysis. ability to identify, assess, manage, mitigate and control the impact of disruptive events within the extended supply chain sits at the heart of comprehensive supply chain risk management. For a more detailed discussion on general mathematical modeling and risk analytics, see Ray, Apte, McAuliffe and Cope (2008). 12 Supply Chain models may be categorized into four categories:13 1. Deterministic analytical models, which include mathematical programming models (e.g. linear, nonlinear, integer, dynamic programming). Applications to supply chain include scheduling production, distribution planning, raw mate- rial sourcing, facility location, inventory level setting, replenishment timing and order quantity specification, and resource balancing. 2. Stochastic analytical models, where at least one of the variables involves uncertainty, and is assumed to follow a particular probability distribution. Examples of supply chain applications include inventory and production management problems, where demand and yield are represented as random variables respectively. 3. Economic models, which tend to be focused on buyer-supplier relationships. These models have a traditional base in determining the financial risks to either sellers or buyers, given various assumptions. 4. Simulation models, which are (usually) data driven representations facilitated by sampling from specified probability distributions. All of the above modeling approaches may be useful for supply chain risk management. Typical analysis is performed by observing the impact of changes to input patterns on model output. Changes, in this case, could reflect “what if” scenarios characterizing the occurrence of a risky event. Note that the analyses are limited to the impact on the decisions for which the original model is designed to support. Of the four, simulation is the most versatile for general modeling and analysis for supply chain risk management. However, note that simulation models are usually complex to build and maintain. Note also that, to be useful in risk management, deterministic models must be embedded into a framework that simulates uncertain events.
  • 12. IBM Global Business Services Page 10 Figure 3: Deterministic analytical models include traditional network planning tools used for evaluating facility location, supply chain sourcing decisions and transportation policy analysis.
  • 13. IBM Global Business Services Page 11 Several other authors have discussed variants on supply chain modeling with the objectives of risk management. Some of the most notable include: • Cachon (2003) discusses a few supply chain models at various levels of com- plexity, from the perspective of contract coordination and the risks of both supplier and receiver in the supply chain.14 • Datta et al (2007) propose the adaption of methods from the finance domain to risk management within supply chain.15 • Fisher et al (1997) use models to examine supply chain levers with the objec- tive of improving the match between supply and uncertain demand, which represents a type of risk mitigation strategy applicable to virtually all product and service domains.16 • Swaminathan et al (1998) consider agent based simulation models for supply chain modeling, which enable rapid development of customized decision sup- port tools that could certainly include risk management.17 No discussion of risk management modeling and methods would be complete without mention of Failure Mode and Effect Analysis (FMEA). Dating back to 1949 and use by the US Military, FMEA is a general method for identifying and analyzing potential failure modes within a system, and then for impact or severity analysis of the failures.18 By considering risky events as “failures,” it is easy to see how the methodologies can be applied directly to supply chain risk management. FMEA is widely used among the reliability engineering community. Another thread with this community is the idea of building in system redundancy.19 Mitigation and contingency strategies are also discussed by several current authors,20, 21, 22 all of whom take various levels of approach with respect to modeling and analytics to make their arguments.
  • 14. IBM Global Business Services Page 12 Example of Risk Management for IBM’s Product Supply Chain Highlights IBM’s product supply chains span multiple geographies and cover a complex network of suppliers, manufacturing sites and shippers. Recently, IBM focused The server supply chain risk study on its supply chain for the System X server product. Using probabilistic risk illustrates an end-to-end approach analysis, which is based on methods originally developed to analyze complex for risk management. engineering systems such as nuclear power plants and NASA space missions, the System X study provided a comprehensive and unified perspective on risk factors affecting the supply chain: from frequent operational problems to catastrophic events, and from local delays to industry-wide phenomena. Not only did the study identify risks, it also quantified the impact of loss events on the cost and order-to-delivery time for supplying the servers to its customers. An Approach for Identifying Supply Chain Risks IBM used a systematic approach to identify risks to the server product’s supply Process, people and information flow chain performance: are essential in the course of identifying 1. The study first identified risks by mapping the business processes needed supply chain risks. in order to procure parts, and assemble and deliver machines. 2. The human, capital, and informational resources required by these processes were then mapped to indicate how they supported component activities and decisions. 3. A series of interviews with key managers and engineers identified key risk factors and root causes, which were arranged into an influence diagram indicating the cause-effect chains of failures and disruptions that impact supply chain performance. Root causes of risk included both sources of catastrophic risk as well as sources of everyday problems affecting the efficiency of the supply chain operation. 4. These influencing factors were further integrated into the business process and resource maps to pinpoint the exact location and means by which disruptions propagate into the supply chain.
  • 15. IBM Global Business Services Page 13 Figure 4: An illustration of business process mapping, from sales through assembly and outbound logistics (Sale-to-Ship) Assembled Order (to OB Create Multiple Work Logistics) Streams According to Order Separate Shipments Mgmt System Assembly and Test Assembly Equip Test Equip Yes Enter Customer, Order Check Parts No Order and In FG Pull Parts Verification and Information, Availability Receive Pass Sale Inventory? Assemble System Operations Create Part and Quote Parts (see Tests? Made Machine Tests Numbers, Delivery Time Pull Model) Transmit to No Mfg Specialized Labor Diagnose Fault Parts List/ Configuration Finished Goods Inventory Repair/ Replace Machine/ Supplier Option Global Part Inventory IT System Hub Part Supply Labor Inventory Mgmt/MRP Physical System Infra- structure
  • 16. IBM Global Business Services Page 14 Figure 5: Example of Bayesian network, illustrating root causes of risks and how they may impact supply chain operations Root Performance Supply availability Factors at supplier Measures Procurement New Supply quality delay Supplier supplier problems bankruptcy Inventory Price Commodity cost Engineering volatility prices changes Procurement Exchange Commodity rate cost prices in USD Need for Defect? EOQ/EOY temporary workers Labor Rework Holidays constraints time Capacity Manufacturing Natural constraints Assembly time catastrophe time Plant down Manufacturing Fire Labor Error in cost cost orders IT Problems Errors in local/global shipping label Connectivity problem Delivery Data transmission Customs time to customs clearance time Improper documentation Delivery Inspection? cost Regulations Logistic OB capacity expedited Fuel Fuel price surcharge In the course of the study, special attention was paid to identifying common factors and resources simultaneously influencing the performance of several activities and processes. In addition, resources and activities were grouped according to geographical region, ownership, and other categories that would indicate a common source of vulnerability. Examples of this type of grouping included: • Infrastructure, people, and computing facilities located near the coast of the Gulf of Mexico, which could be subjected to a common risk of hurricanes • A group of suppliers owned by the same holding company facing a common risk of financial insolvency
  • 17. IBM Global Business Services Page 15 An Approach for Measuring the Impact of Identified Supply Chain Risks Highlights The IBM systematic approach for System X supply chain risk management extends into a method for measuring impact. An approach based on Bayesian Combining process maps with Bayesian network modeling was used for quantification of identified supply chain risks: networks is one approach for analyzing supply chain risks. A Bayesian network 1. The combined map of business processes, resources, and risk causes and is a graphical model that represents a factors became the basis of the Bayesian network model. (Figure 6 illustrates set of variables and their probabilistic a simple Bayesian network model.) The model was generated by assigning interdependencies. quantities to each element in the map which functionally determined the distribution of overall system performance, measured in terms of cost and order-to-delivery time. For example, root causes of risks were associated with frequency and severity distributions, resources were associated with availabil- ity statistics, and time and cost distributions were assigned to each component activity. 2. Once these quantities were identified, the map provided a structured tem- plate for gathering all the required data needed to populate the quantifica- tion model. The study used a combination of publicly available data, expert knowledge, and internal incident tracking databases to supply the required numbers to the model. 3. The combined map of business processes provided a blueprint for a simula- tion model for computing the effects of disruptions and failures on supply chain performance.
  • 18. IBM Global Business Services Page 16 Figure 6: Example of a Bayesian network model PROPER INSPECTION DOCUMENTATION PROPER DOC T F INSPECTION DOCUMENTATION T F T 0.05 0.95 0.90 0.10 F 0.50 0.50 DELAY IN CUSTOMS CLEARANCE DELAY DOC. INSP. T F T T 0.75 0.25 T F 0.10 0.90 F T 0.90 0.10 F F 0.3 0.7 A simulation model of this type can be used to identify the most important sources of risk in terms of impact, key points of failure within the chain, and the total distribution of performance measures. Once validated against observed performance statistics, the model of the “as-is” supply chain can then be altered to determine the effects of desired changes in supply chain operation, allowing one to assess the effects of risk mitigation strategies and countermeasures, or the effects of supply chain redesigns. Such a model can provide a very powerful tool for supply chain managers and executives to directly measure the total costs and benefits of making changes to the existing operations, and thus explicitly take risk factors into account when making strategic and tactical decisions.
  • 19. IBM Global Business Services Page 17 Key Lessons from IBM’s Supply Chain Risk Management Approach Highlights A few key themes emerging from IBM’s System X Server supply chain risk management study are worth noting: Artifacts used in supply chain risk projects include: business process • Business process models provide a valuable starting point for identifying models, resource maps, geographical those activities and resources which are needed to accomplish the goals and information and analytical frameworks objectives for supply chain performance. Process maps facilitate the system- for evaluating uncertain events and atic identification and location of risks, and the casual pathways that link root their impact. causes to impacts on overall supply chain performance measures. • Resource maps, including human, capital, and IT resources, are instrumental for indicating key vulnerabilities and central points of failure in supply chain operations. • Geographical information is crucial for identifying various processes and resources that are co-located. Local knowledge of supplier dependence, labor relations, political and market forces, and natural disasters is also essential in understanding how risks may differ depending on location. • Both catastrophic and everyday loss events can be placed into a common risk quantification framework. In IBM’s study, both catastrophic, low-frequency/ high-severity risks as well as more everyday, high-frequency/low-severity risks were incorporated together into one risk model. This was useful for directly comparing widely different sources of risk and the impacts of possible coun- termeasures. Finally, it should be noted that the simulation models enabled by this approach can be complex and can take considerable time to build and run. In the IBM study, a simpler method was developed for scoring risks in terms of their impact on total performance that provided approximate results much more quickly.
  • 20. IBM Global Business Services Page 18 The Landscape: Supply Chain Risk Management Highlights In addition to development methods and tools for managing its own supply chain risks, IBM has invested in several joint university programs to further explore More and more companies are consider- topics related to supply chain risk. Among these was a survey designed to ing risks, and the avoidance of potential understand how supply managers attempt to manage risk in procurement. Their disruptions, when evaluating alternative conclusion was as follows: suppliers in their upstream supply chain operations. “Overall, it appears that supply management professionals do recognize that risk exists in their upstream supply chains, though often it is discussed only when a problem occurs. The extent of formal systems to make risk visible is not prevalently used.” While this statement focuses on upstream risks in the supply chains, downstream risk is also of concern, e.g. damaged goods in transit to customers. Furthermore, survey findings indicated that supply risk is often explicitly considered when selecting and evaluating suppliers. In terms of tools, firms tend to use them to understand the business impact of possible cost or price increases, rather than to address issues such as supply chain disruptions. It was also noted that supply chain mapping tools do not appear to be widely used for understanding where risk can originate in the supply chain. In terms of current management techniques, most purchasing professionals appear to focus on facilitating inter-organizational integration with suppliers to manage supply risk. In particular, the most prevalent techniques involve establishing close relationships with suppliers and managing risk before designs are formalized. In addition, the use of pre-qualified suppliers is also viewed as an important practice to manage supply risk.
  • 21. IBM Global Business Services Page 19 Supply Chain Risk Management: Getting Started Highlights There are five general steps in formulating a risk strategy and implementation plan: Establishing supply chain risk 1. Understand the Risk Environment: Review the management model and management involves organizing understand the current business strategy. Review related documentation information and activities that (operations, contracts). Review compliance documentation (OSHA, HIPAA, often already exist. ISO, etc.). Review risk-related metrics (accidents, auditor reports, insurance claims, contract claims, disasters, demand spikes). 2. Identify and Assess Current Risk: Evaluate current process, and external fac- tors, highlighting specific threats and assess risk maturity. Evaluate current processes. Validate and improve existing metrics. Identify opportunities for risk management improvement. Identify specific external influences on the process (identify trigger, resolution, and point of contact). Identify key drivers of current risk maturity. 3. Quantify and Prioritize Risk: Measure the likelihood or impact and ease of detection. Weight risk according to risk factors and financial implications. Estimate costs and investments. 4. Develop Risk Mitigation Strategy and Business Case: Develop improvement recommendations and risk mitigation plans for the enterprise and extended supply chain. Develop cost/benefit analysis. 5. Develop Implementation Roadmap: Select a course of action. Develop tenta- tive list of implementation partners. Generate initial timeline.
  • 22. IBM Global Business Services Page 20 Figure 7: Supply Chain Risk Management Maturity Model - Moving up the maturity continuum of Supply Chain Risk Management can help companies to improve financial return VALUE Basic SCRM Elements Medium SCRM Elements Advanced SCRM • BUs have determined supply chain risk • Quantified key supply chain risk to best • Sense and respond to risk events mitigation strategies extent possible • Stakeholder communications • Established a supply chain risk inventory • Identified key metrics to report on supply chain risk • Supply chain risk management scorecards • Aligned BU supply chain risks with objectives • Written risk policy and procedure manuals • Real time supply chain visibility consistent across major risk types • Have common language for risk • SC risk management integrated into exposures, control activities, and • BUs analyze supply chain risks’ root cause operations monitoring efforts and impact • Communicated expectations for SC risk • Process to integrate effects of supply chain taking with senior managers risk types COST While many of the supply chain risk factors discussed thus far are typical considerations in application of supply chain management techniques, there are many areas of emerging concern that may not previously have been considered in the context of supply chain risks. For example, companies face increasing risks to their overall reputation due to certain supply chain practices related to corporate responsibility, such as: use of child labor, excessive emissions associated with certain supply chain activities, or lack of adequate safety controls in manufacturing. Additionally, consideration needs to be given to potential regulatory risks posed from supply chain practices. Companies need to take a proactive stance to consider potential risks associated with future regulatory non-compliance, e.g. environmental regulation changes, and make smart decisions today so as to minimize supply chain risks over the long run. These risks can result from actual regulation changes as well as perceived behavior norms expressed by the customer base.
  • 23. IBM Global Business Services Page 21 In Summary Highlights The supply chain has become increasingly more global and complex which presents greater challenges and risks. Customers present ever-changing The direct benefit of supply chain risk requirements and emerging market penetration oftentimes requires a completely management is effective risk mitigation, different segmentation approach – not only to products and services, but also including cost avoidances associated to associated cultural, environmental, and governmental influences. With the with reduced disruptions and reduced constantly shifting geographical sourcing of supply and the movements towards recovery time when disruptions are outsourced/contracted manufacturing, supply shortages, outages and quality unavoidable. control are increasing costs in many cases, and decreasing predictability and reliability. Direct and indirect suppliers impose additional risks. To the global manufacturer, all of these factors are compounded by increased product complexity, distributed information, and even environmental factors. Supply Chain Risk Management offers improved focus on risk and therefore, more effective risk mitigation. Other benefits include the elimination of potential and unexpected costs, reduced disruptions and time to recovery. Monitoring and managing supply chain events, with an eye on potential, predictable, and even uncertain risk elements, generally evidences an improvement in overall supply chain performance. And finally, avoiding or at least confronting risks in today’s complex supply chain ecosystem, can strengthen competitive advantage and even financial longevity.
  • 24. IBM Global Business Services Page 22 Authors Gautam Basu, Supply Chain Management, Finland, Electronics Industry, IBM Global Business Services Mondher Ben-Hamida, Supply Chain Strategy, Industrial Sector, IBM Global Business Services Karen Butner, Supply Chain Management, Institute for Business Value, IBM Global Business Services Eric Cope, Business Optimization, Zurich Research Lab, IBM Research Division Henry Dao, Supply Chain Management, USA, IBM Global Business Services Léa Deleris, Mathematical Sciences, IBM T.J. Watson Research Center, IBM Research Division Jin Dong, Analytics, China Research Lab, IBM Research Mary Helander, Mathematical Sciences, IBM T.J. Watson Research Center, IBM Research Division Kaan Katircioglu, Mathematical Sciences, IBM T.J. Watson Research Center, IBM Research Division Bonnie Ray, Analytics, China Research Lab, IBM Research Jason Torpy, Supply Chain Strategy, Industrial Sector, IBM Global Business Services
  • 25. IBM Global Business Services Page 23 Footnotes 1 Hendricks, K. and Singhal, V. (2005a), “Association Between Supply Chain Glitches and Operating Performance,” Management Science, Vol. 51, No. 5, pp. 695–711. 2 Hendricks, K. and Singhal, V. (2005b), “An Empirical Analysis of the Effect of Supply Chain Disruptions on Long-Run Stock Price Performance and Equity Risk of the Firm,” Production and Operations Management, Vol. 14, No. 1, pp. 35–52. 3 Norrman, A. and Jansson, U. (2004), “Ericsson’s Pro-Active Supply Chain Risk Management Approach after a Serious Sub-Supplier Incident,” International Journal of Physical Distribution and Logistics Management, Vol 34, No 5, pp. 434-456. 4 Latour, A. (2001), “Trial by Fire: A Blaze in Albuquerque Sets Off Major Crisis For Cell-Phone Giants – Nokia Handles Supply Shock With Aplomb as Erics- son of Sweden Gets Burned – Was Sisu the Difference?” The Wall Street Journal, p. A1. April 29, 2001. 5 Treece, J. B. (1997), “Just too Much Single-Sourcing Spurs Toyota Purchasing Review,” Automotive News, March 3, 1997, p. 3. 6 Rothstein, R. (1997), “Union Strength in the United States: Lessons from the UPS Strike,” International Labour Review, Vol. 136. 7 Pender, K. (2002), “Lockout’s Effect on Stocks.” San Francisco Chronicle, p. B1. October 3, 2002. 8 Chen, S-C. J. (2007), “Analysis:Mattel recall, a blow to Hong Kong’s ‘Toy King’,” Channel News Asia, http://www.channelnewsasia.com/stories/analysis/ view/295398/1/.html, August 22, 2007. 9 Koch, C. (2004), “Nike Rebounds: How (and Why) Nike Recovered from Its Supply Chain Diaster,” CIO, July 12, 2004. 10 Dulberger, E. (2007), Personal communication with Ellen Dulberger, IBM Vice President for Enterprise Risk Management and Compliance. 11 Deleris, L.A., and Erhun, F. (2007), “Risk Management In A Supply Network: A Case Study Based On Engineering Risk Analysis Concepts,” in Handbook of Production Planning. Edited by K. Kempf, P. Keskinocak, and R. Uzsoy, Kluwer International Series in Operations Research and Management Science, Kluwer Academic Publishers (To appear). 12 B, K. Ray, C. Apte, K. McAuliffe, and E. Cope, “Harnessing Uncertainty: The Future of Risk Analytics,” Research Report, IBM T.J. Watson Research Center, Yorktown Heights, NY, 2008
  • 26. IBM Global Business Services Page 24 13 Beamon, B. M. (1998), “Supply Chain Design and Analysis: Models and Methods,” International Journal of Production Economics, Vol. 55, No. 3, pp. 281-294. 14 Cachon, G. P. (2003), “Supply chain coordination with contracts,” In: Hand- books in Operations Research and Management Science, 11: Supply Chain Management: Design, Coordination and Operation, Edited By A.G. de Kok and S.C. Graves, North Holland. 15 Datta, S., Granger, C.W.J., Barari, M., and Gibbs, T. (2007), ”Management of supply chain: an alternative modeling technique for forecasting,” Journal of the Operational Research Society, Vol. 58, No 11, pp. 1459-1469. 16 Fisher, M., Hammond, J., Obermeyer, W., and Ananth, R. (1997), “Configuring a Supply Chain to Reduce the Cost of Demand Uncertainty,” Production and Operations Management, Vol. 6, No. 3, pp. 211-225. 17 Swaminathan, J. M., Smith, S. F. and Sadeh, N. M. (1998), “Modeling Supply Chain Dynamics: A Multiagent Approach,” Decision Sciences, Vol. 29, No. 3, pp. 608-632. 18 Stamatis, D. H. (2003), Failure Mode and Effect Analysis: FMEA from Theory to Execution, 2nd edition, Published by the American Society for Quality. 19 Kleindorfer, P. R. (2006), “Flexibility in the Face of Disaster: Managing the Risk of Supply Chain Disruption,” Knowledge@Wharton, September 6, 2006. 20 Sheffi, Y. (2005), The Resilient Enterprise: Overcoming Vulnerability for Com- petitive Advantage, MIT Press, Cambridge, MA. 21 Tomlin, B. (2006), “On the Value of Mitigation and Contingency Strategies for Managing Supply-Chain Disruption Risks,” Management Science Vol. 52, No. 5, pp. 639- 657. 22 Waters, D. (2007), Supply Chain Risk Management, Kogan Page, London, UK.
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