Nike is seeking to strengthen the brand image of their iconic Air Force 1 sneaker. They have been successful due to pioneering athlete endorsements and marketing trends. However, they now want to appeal to wider demographics by associating with values like courage and honor. Nike also aims to enhance their image around sustainability to appeal to environmentally conscious consumers. Their top competitors for shoes are Adidas, New Balance, and Puma, who sell similar athletic products. Indirect competitors include more fashion-oriented brands.
Nike is seeking to strengthen the brand image of their iconic Air Force 1 sneaker. They have been successful due to pioneering athlete endorsements and marketing trends. However, they now want to appeal to wider demographics by associating with values like courage and honor. Nike also aims to enhance their image around sustainability to appeal to environmentally conscious consumers. Their top competitors for shoes are Adidas, New Balance, and Puma, who sell similar athletic products. Indirect competitors include more fashion-oriented brands.