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Gay and lesbian couples pp
- 1. Gay and LesbianCouples Presented by: Kim Howard Michaella Shane Kayla
- 2. Question: How many ofyou know a gay or lesbian couple?
- 3. U.S. Census BureauStats: • Same-sex couples have increased by 44% in Nevada from 2000 to 2010. • 2010: 7,141 same-sex couples • 2000: 4,973 • More lesbians live in rural areas • Gay men live in more urban areas • High concentration of gay males live in Nevada
- 4. Other Stats: • TotalNumber of Gay Couples: 594,391 • State With the Most Couples: California (92,138) • State With the Least Couples: North Dakota (703) • Highest Concentration of Gay Couple (% of all couples): Washington, D.C. (1.29%) • Lowest Concentration of Gay Couples (% of all couples): North and South Dakota (.22%)
- 5. Education: • Most studies(U.S. & Abroad) show gay men and lesbians have higher education levels • Gay couples- 30% have bachelor’s degrees • Heterosexual couples- 21% 0 1 2 3 4 5 6 7 8 9 H.S. diploma Some college Bachelors Masters Doctrate Education male female
- 6. Media • Majority visitwebsites • Social media • Men-watched more news programs and read magazines • Research to improve websites 0 2 4 6 8 10 12 14 16 18 20 Blogs Newspapers Websites Magazines News Programs Social Media male female
- 7. Social Media • Facebookmost popular • Local businesses should implement Facebook 0 2 4 6 8 10 12 extremely often very often moderately often slightly not often Social Media Use Twitter Facebook Tumblr none google+
- 8. Shopping • At leastonce a month • Image important • Cater to specific needs of gay couples once a month 21% 2-3 times a month 43% once a week 29% more than 3 a week 7% How Often Do They Shop?
- 9. Shopping • Department stores •Discount retailers • Specialty stores 0 2 4 6 8 10 12 14 16 Department stores Discount retailers Speciality Online Catalogs Where Do They Shop? Female Males
- 10. Free Time • Importantto stay active • Marketing outdoor activities Movies 9% Be active 29% cook 15% playing sports 9% shop 15% read 18% Play video games 5% Free Time
- 11. Eating Out • Eatout at least once a week • Opportunities for restaurants Once a day 6% Once a week 50% 3-4 times a week 38% 5+ times a week 6% How Often Do They Eat Out?
- 12. Eating Out • Preferlocal restaurants • Upscale restaurants • Dislike fast food 6% 16% 16% 44% 18% Where Do They Eat Out? Fast food Quick service Chain restaurants Local Restaurants Upscale Restaurants
- 13. Weekend Hangouts • Liketo stay social • Bars most popular on weekends • Nightlife opportunities • Most popular gay bars in Reno are 1099 Club, Carl's Pub, Five Star Saloon, The Patio, The Quest, Tronix, and Visions. Home 21% Restaurant 11% Bar 53% Movies 4% Coffee shop 7% Bowling 4% Weekend Hangout Spots
- 14. Conclusions • Value highereducation • Turn to websites/ social media for information • More willing to buy from companies who show interest in gay community • Local companies should get more involved in gay community