Tony Gattari discusses whether social media marketing provides a return on investment (ROI) for businesses. While social media platforms continue growing rapidly, it remains difficult for businesses to effectively measure the ROI of their social media spending. To evaluate ROI, businesses need to track specific user actions like website visits or coupon use that can be linked to sales results and compared to the social media marketing budget. Additionally, some argue social media should be viewed as a long-term brand building opportunity rather than expecting immediate ROI, though this may be hard to measure. Ultimately, whether social media is an opportunity or burden for businesses depends on their willingness to experiment with different approaches.
Tony Gattari compares Adwords and SEO strategies. Adwords allows immediate placement of ads but costs money per click, while SEO aims to rank organically through high-quality content but takes more time. Adwords provides metrics like cost per acquisition, while SEO impact is harder to measure. The best approach combines testing Adwords campaigns with optimizing websites for eventual organic rankings through shared, relevant content.
The four pillars of business success are:
1. Mindset of accountability and responsibility
2. Strong cash flow by reducing leaks and increasing engine
3. Systematizing all business processes so the business can run without the owner
4. Revenue growth through increasing leads, sales, conversion rates, frequency of transactions, and margins
A business should focus on building and fortifying these pillars before expanding too quickly.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses important considerations for designing a new home, including site aspect and orientation. It emphasizes that a home's design must be carefully matched to the local conditions and land in order to work well. Key factors discussed include orienting the main living areas to face north for warmth in winter and cooling in summer, placing service areas on the south or shaded sides, and carefully choosing window sizes and positions based on the home's aspect and planned furnishings. The document provides guidance on designing an energy efficient, comfortable home suited to the site.
The document discusses the history and development of artificial intelligence over the past 70 years. It outlines some of the key milestones in AI research from the early work in the 1950s to modern advances in deep learning. While progress has been significant, fully general human-level AI remains an ongoing challenge that researchers continue working to achieve.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Tony Gattari discusses whether social media marketing provides a return on investment (ROI) for businesses. While social media platforms continue growing rapidly, it remains difficult for businesses to effectively measure the ROI of their social media spending. To evaluate ROI, businesses need to track specific user actions like website visits or coupon use that can be linked to sales results and compared to the social media marketing budget. Additionally, some argue social media should be viewed as a long-term brand building opportunity rather than expecting immediate ROI, though this may be hard to measure. Ultimately, whether social media is an opportunity or burden for businesses depends on their willingness to experiment with different approaches.
Tony Gattari compares Adwords and SEO strategies. Adwords allows immediate placement of ads but costs money per click, while SEO aims to rank organically through high-quality content but takes more time. Adwords provides metrics like cost per acquisition, while SEO impact is harder to measure. The best approach combines testing Adwords campaigns with optimizing websites for eventual organic rankings through shared, relevant content.
The four pillars of business success are:
1. Mindset of accountability and responsibility
2. Strong cash flow by reducing leaks and increasing engine
3. Systematizing all business processes so the business can run without the owner
4. Revenue growth through increasing leads, sales, conversion rates, frequency of transactions, and margins
A business should focus on building and fortifying these pillars before expanding too quickly.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses important considerations for designing a new home, including site aspect and orientation. It emphasizes that a home's design must be carefully matched to the local conditions and land in order to work well. Key factors discussed include orienting the main living areas to face north for warmth in winter and cooling in summer, placing service areas on the south or shaded sides, and carefully choosing window sizes and positions based on the home's aspect and planned furnishings. The document provides guidance on designing an energy efficient, comfortable home suited to the site.
The document discusses the history and development of artificial intelligence over the past 70 years. It outlines some of the key milestones in AI research from the early work in the 1950s to modern advances in deep learning. While progress has been significant, fully general human-level AI remains an ongoing challenge that researchers continue working to achieve.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The document outlines the four stages of habit formation: ignorance, awareness, desire, and conditioning. In the ignorance stage, one does not know what they don't know. In the awareness stage, one realizes what they don't know. In the desire stage, one is working on improving. In the conditioning stage, the habit can be performed without conscious effort.
The document discusses the four stages of habit formation: the ignorance stage where one is unaware of what they don't know; the awareness stage where one realizes what they don't know; the desire stage where one is consciously working on a skill; and the conditioning stage where the skill has become unconscious competence through repetition.
This short document discusses the need for a sense of urgency and strong commitment to implement some plan or project. It emphasizes the importance of acting with urgency and following through on commitments made. In just a few words, it conveys the message to move quickly and ensure completion.
The document discusses the stages of habit formation: ignorance, awareness, desire, and conditioning. In the ignorance stage, one is unaware of what they don't know. The awareness stage involves realizing what one doesn't know. The desire stage is when one works on developing a habit. Finally, the conditioning stage is when the habit has been formed and can be performed without conscious effort.
Tony Gattari and Shaun Mooney authored the book "Marketing Success" which outlines practical low-cost marketing strategies for businesses. The book draws on Gattari's experience growing Harvey Norman's computer division from $12 million to $565 million over 9 years. The strategies in the book are aimed at diagnosing marketing problems, implementing consistent plans, and measuring results. The book advocates focusing marketing directly on sales and profits.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
This document discusses strategies for increasing sales. It provides tips for seducing potential customers and closing more deals. The key is to build rapport, find common interests, and create a sense of urgency so customers don't hesitate to purchase.
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. Staying active also helps maintain a healthy weight and keeps muscles, bones, and joints healthy as we age.
Google Local+ Listings allow businesses to create a free listing that includes business name, address, phone number, and other details. These listings appear in Google Maps and Search to help customers find businesses through local searches. Creating a complete and optimized Local+ Listing can help a business show up higher in local search results.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The document outlines the four stages of habit formation: ignorance, awareness, desire, and conditioning. In the ignorance stage, one does not know what they don't know. In the awareness stage, one realizes what they don't know. In the desire stage, one is working on improving. In the conditioning stage, the habit can be performed without conscious effort.
The document discusses the four stages of habit formation: the ignorance stage where one is unaware of what they don't know; the awareness stage where one realizes what they don't know; the desire stage where one is consciously working on a skill; and the conditioning stage where the skill has become unconscious competence through repetition.
This short document discusses the need for a sense of urgency and strong commitment to implement some plan or project. It emphasizes the importance of acting with urgency and following through on commitments made. In just a few words, it conveys the message to move quickly and ensure completion.
The document discusses the stages of habit formation: ignorance, awareness, desire, and conditioning. In the ignorance stage, one is unaware of what they don't know. The awareness stage involves realizing what one doesn't know. The desire stage is when one works on developing a habit. Finally, the conditioning stage is when the habit has been formed and can be performed without conscious effort.
Tony Gattari and Shaun Mooney authored the book "Marketing Success" which outlines practical low-cost marketing strategies for businesses. The book draws on Gattari's experience growing Harvey Norman's computer division from $12 million to $565 million over 9 years. The strategies in the book are aimed at diagnosing marketing problems, implementing consistent plans, and measuring results. The book advocates focusing marketing directly on sales and profits.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
This document discusses strategies for increasing sales. It provides tips for seducing potential customers and closing more deals. The key is to build rapport, find common interests, and create a sense of urgency so customers don't hesitate to purchase.
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. Staying active also helps maintain a healthy weight and keeps muscles, bones, and joints healthy as we age.
Google Local+ Listings allow businesses to create a free listing that includes business name, address, phone number, and other details. These listings appear in Google Maps and Search to help customers find businesses through local searches. Creating a complete and optimized Local+ Listing can help a business show up higher in local search results.
1. SME EXPERT TONY GATTARI
5 TIPS TO PUT A ROCKET
UP YOUR BUSINESS
“You cannot 1. Conversion rate improvement
One of the commonly missed opportunities is in the
the fear in their minds that you can deliver on
your promise. If this is the case, then you need to
be master of area of conversion rates. “Sales are down!” cries
the business owner, and their solution is to spend
develop a powerful guarantee that overcomes the
fear in the prospect’s mind. Develop a guarantee,
everything; more money on advertising. But what happens if
you get all of these leads into the business and your
then show it to your most trusted customers and
ask them to give you honest advice. If they feel the
work out sales team is not converting? Time and time again
this is the greatest opportunity to increase sales –
message is compelling enough for them to continue
to buy from you and not shop with your competitors
what people by focusing on improving the conversion rate. It is
also the cheapest way to increase your sales. Set
then use this guarantee in all of your marketing
elements.
really buy off a conversion rate target for a short period – say, for
one month. Make it a focus for all in the business, 4. Motivate your sales staff
you and or maybe only one department. Make it a mantra in
the business to make sure no-one leaves your doors
An interview was conducted with an applicant for
a business sales consultant position. The question
ensure that without buying something, or to follow up every
outstanding proposal.
was asked why she had left the previous employer.
“Well, I was promised a bonus if I hit my target for
you master 2. Simplify your range
the year,” the applicant replied. “I over-exceeded the
target, but never got paid the bonuses. So I left.”
that.” A customer enquires about a product or service
that you do not offer or supply. The sales team
Create a bonus or commission structure that
rewards people for performance. Ensure that you can
approaches you and informs you about the constant get it into their pay packets quicker (weekly), as the
requests for this particular item, so you start to more money that they earn, the more they spend,
supply the new product. Time goes on and more and the more that they need to sustain that lifestyle.
customers enquire about more items, which the
business does not supply. Therefore you buy the 5. Keep hot sellers in stock all
new products in an attempt to capture all the sales the time
you can. Before you realise it, you have such a vast An office furniture business had a procurement issue.
product range that the customers and staff cannot It was unable to source the stock in the desired
identify the core product offering of the business. timeframes to fulfill orders for their corporate clients.
You cannot be the master of everything. Work out Some of the orders were cancelled, or the quantities
what people really buy off you and ensure that you reduced. As the sales representatives visited their
master that well. If your business sounds like this clients to obtain more orders, they were continuously
example, then it is time to do some spring cleaning told that they were unreliable and clients were going
and let go of the non-core offerings cluttering your elsewhere to source the same product.
business and, more importantly, the customer’s Print a report of your best-selling lines. Choose
perception. Take one department or category in the the top 25 to 50 lines you sell on a continuous basis
business. Review the products and services on offer and ensure you always have them in stock.
and compare them to actual units sold. For all of
the non-performing offers, remove them from your Putting it all together
business at once. What is your number of transactions for the
year-to-date? What was your number of transactions
3. Introduce a “gutsy” customer for the same period last year? Is the number of
Tony Gattari founder and guarantee transactions down from the previous year? If so, one
Chief Energy Officer If you continually see uncertainty in customers about of the above quick-win solutions will help enable you
of Achievers Group. purchasing or using your service/product and they to get better results. And quickly. Pick the relevant
He has worked with over tell you they are still shopping around, it is more than quick-win solution for your situation, implement
150 businesses around likely you have not highlighted to them the benefit of it in your business immediately, set a target for
the world. your offer. More importantly, you have not reduced improvement, and measure the results.
52 OCTOBER 2012