Gamers in the UK

The UK is Worlds’ #2 in iPad Game Spending and Console Gaming Popularity The UK is number 2 in the world when it comes to the popularity of console gaming with 71% of all gamers playing on the TV screen. Only the French are more geared towards traditional console gaming. Overall, the UK is the 5th largest games market in the world when it comes to revenues generated by its gamers, behind Japan, China, Germany and the US. Despite being characterized as a relatively traditional games market, smartphone and specifically tablet gaming is enormously popular. The UK ranks number 2 in the world in total game spend on the iPad. Of the 34.7 million UK gamers, 62% spend money on games, the third highest in the world behind Germany and Canada. The largest amount of UK gamers can be found on social/casual platform followed by TV/console. Using Newzoo’s Screen Segmentation Model, 23.8% of gamers are playing across all four screens. The PC is used by 88.7% of gamers making it the most played on screen, although it is relatively less popular in the UK than most other Western countries. Interested in more in-depth data on a global level or UK specific? Please have a look at the following two services: Global Games Data Service UK in-depth data Read more at http://www.newzoo.com/infographics/infographic-the-uk-games-market/#Ih6hFTGh14hsRcKD.99