http://drawdoodle.com -- Gain The Edge On Your Competitors With Online Promotional Videos Gain the Edge on Your Competitors with Online Videos Having a business means having competition; and although companies can certainly work together to create innovative ideas and marketing techniques, at the end of the day, most business owners want to be the #1 in their industry. This, of course, entails gaining an edge on your competitors. Online videos have become increasingly popular over the past few years; in fact, video marketing is quickly becoming a top priority for businesses that are looking to gain more online exposure. Consider the following tips that can help you boost your brand awareness and rise above your competitors.

1. Give Presentations A Sexy Facelift
Gain the Edge on
Your Competitors
with Online
Promotional
Videos

2. Having a business means having competition, and
although companies can certainly work together to
create innovative ideas and marketing techniques, at the
end of the day, most business owners want to be #1 in
their industry.
This, of course, entails gaining an edge on your
competitors. Online videos have become increasingly
popular over the past few years; in fact, video marketing
is quickly becoming a top priority for businesses that are
looking to gain more online exposure.
Consider the following tips that can help you boost your
brand awareness and rise above your competitors.

3. Start by Setting a Goal
Set specific goals for your videos, and try your best to
achieve them. For example, increasing your brand
awareness, gaining new customers, and multiplying
your revenue are all good examples of what you want
you should achieve with online videos.
When you have specific goals set, you’ll have a mission
in mind which will help you visualize the outcome.

4. Study Popular Videos and Make Yours
Better
Once you determine your goals, take time to research
the most popular videos. Although it is OK to research
videos in other industries, pay special attention to the
types of videos being used in your industry.
This will give you an idea of the type of videos that will
engage and convert your target audience into buyers.

5. For example, you may find that tutorials and product
demonstrations work extremely well in your industry. In
that case, you’ll want to make your own tutorials and
product demonstrations that represent your brand and
image.
When creating your videos, go the extra step and try to
make yours more interesting than the competition.
If you need assistance or innovative ideas, consider
consulting with an experienced video marketing
consultant who can help create interesting, entertaining
video content and market them towards your target
audience.

6. Research Your Target Audience
A common mistake that many business owners make is
not thoroughly investigating their target audience.
Researching your target audience is crucial as you’ll be
able to understand their online habits, age range,
demographics, and what they look for in products and
services.
Not only that, but you’ll gain insight to what their
complaints are and what they’re most likely to share with
others. To find your target audience, start by narrowing
down who your primary customers and potential
customers are.

7. For example, if you own a nail and make-up salon, there
is a good chance that your target audience is
predominately female. Go through a checklist including
age range, gender, and why these people would want
your services.
Then spend time doing market research, such as visiting
online communities where your audience hangs out, and
checking out online review sites.
Once you know who your audience is, what they expect
from a company, and what products and services they
are interested in, you can then create powerful
marketing videos catered towards their lifestyle and
interests.

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