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Future of Fintech in Turkey
What is Paraşüt
Our Team 
Yazılım Tasarım Pazarlama 
Andaç Türkmen 
CTO 
Barış Gümüştaş 
YAZILIMCI 
Oytun E. Yücel 
YAZILIMCI 
Tuğçem Yalçın 
YAZILIMCI 
Emre Kutlu 
YAZILIMCI 
Nergis Sungur 
PAZARLAMA DİREKTÖRÜ 
Sena Yallagöz 
PAZARLAMA UZMANI 
Fahri Özkaramanlı 
TASARIMCI 
L. Daniel Swakman 
TASARIMCI 
Strateji ve Yönetim 
Sean X Yu 
CEO
What is Fintech 
Fin·Tech noun : an economic industry composed of companies that use 
technology to make financial systems more efficient. 
Wharton FinTech Club
In the Beginning
History of Money 
Method Technology Enabler 
In the beginning: Barter Speech 
9000-6000 BC: Cattle Animal husbandry & agriculture 
1000 BC: Metal & coins Bronze age 
500 BC: Modern coinage Iron age, metallurgy 
800 AD: Paper currency (China) Printing 
1950s: Credit cards Digital technology 
1980s-90s: Online (electronic) banking Internet 
Today? Mobile, Cloud, Encryption, Internet of 
Things, …
Bank as Money Intermediary 
Mortgage 
Savings 
Shopping 
Credit 
Insurance 
Investment 
Deposits 
Working Capital 
Payroll 
Wire Transfers 
Invoice Factoring 
Capex
Areas for Partnering with Startups 
Landscaping UK Fintech, E&Y
Enablers 
• Haphazard systems/regulations giving way to systematic 
systems/regulations 
• Existing infrastructure allows/requires even more innovations 
• New technologies allows cheaper delivery of solutions & hardware 
(esp. to the underserved) 
• Pressure on finance industry to reduce costs, abide regulations, & 
innovate 
• Consumers increasingly demand better experience
Fintech Today
Each Subsector Is Immense
Fintech Touches All Sectors
Fintech Financing
Notable Companies: Simple 
Simpler, smarter, better online banking. Acquired by BBVA for $117mm
Notable Companies: Dwolla 
Faster, cheaper payments. Partners with credit unions and banks.
Notable Companies: Plaid 
API allows developers to build banking apps, in hours.
Enablers in Turkey 
• Robust banking infrastructure 
• E-Şirket 
• Peculiarities of Turkish regulations and taxation (+/-) 
• High internet penetration & growing mobile penetration
Turkey Fintech Today 
Lending / Credits SME Finance Personal Finance / 
Consumer Banking 
Payments 
P2P / Crowdfunding Banking Infrastructure Remittances / Money 
Transfer 
Investments 
? ?
Payments are Hot
Limitations 
• Banks traditionally do not outsource / partner 
• Turkish regulations are tough 
• Capital needs beyond capabilities of Turkish startups 
• Takes sector expertise to spot opportunities 
But where there are big, challenging, overlooked problems, there lies 
huge opportunities

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Future of Fintech in Turkey

  • 1. Future of Fintech in Turkey
  • 3. Our Team Yazılım Tasarım Pazarlama Andaç Türkmen CTO Barış Gümüştaş YAZILIMCI Oytun E. Yücel YAZILIMCI Tuğçem Yalçın YAZILIMCI Emre Kutlu YAZILIMCI Nergis Sungur PAZARLAMA DİREKTÖRÜ Sena Yallagöz PAZARLAMA UZMANI Fahri Özkaramanlı TASARIMCI L. Daniel Swakman TASARIMCI Strateji ve Yönetim Sean X Yu CEO
  • 4. What is Fintech Fin·Tech noun : an economic industry composed of companies that use technology to make financial systems more efficient. Wharton FinTech Club
  • 6. History of Money Method Technology Enabler In the beginning: Barter Speech 9000-6000 BC: Cattle Animal husbandry & agriculture 1000 BC: Metal & coins Bronze age 500 BC: Modern coinage Iron age, metallurgy 800 AD: Paper currency (China) Printing 1950s: Credit cards Digital technology 1980s-90s: Online (electronic) banking Internet Today? Mobile, Cloud, Encryption, Internet of Things, …
  • 7. Bank as Money Intermediary Mortgage Savings Shopping Credit Insurance Investment Deposits Working Capital Payroll Wire Transfers Invoice Factoring Capex
  • 8. Areas for Partnering with Startups Landscaping UK Fintech, E&Y
  • 9. Enablers • Haphazard systems/regulations giving way to systematic systems/regulations • Existing infrastructure allows/requires even more innovations • New technologies allows cheaper delivery of solutions & hardware (esp. to the underserved) • Pressure on finance industry to reduce costs, abide regulations, & innovate • Consumers increasingly demand better experience
  • 11. Each Subsector Is Immense
  • 14. Notable Companies: Simple Simpler, smarter, better online banking. Acquired by BBVA for $117mm
  • 15. Notable Companies: Dwolla Faster, cheaper payments. Partners with credit unions and banks.
  • 16. Notable Companies: Plaid API allows developers to build banking apps, in hours.
  • 17. Enablers in Turkey • Robust banking infrastructure • E-Şirket • Peculiarities of Turkish regulations and taxation (+/-) • High internet penetration & growing mobile penetration
  • 18. Turkey Fintech Today Lending / Credits SME Finance Personal Finance / Consumer Banking Payments P2P / Crowdfunding Banking Infrastructure Remittances / Money Transfer Investments ? ?
  • 20. Limitations • Banks traditionally do not outsource / partner • Turkish regulations are tough • Capital needs beyond capabilities of Turkish startups • Takes sector expertise to spot opportunities But where there are big, challenging, overlooked problems, there lies huge opportunities

Editor's Notes

  1. E&Y Landscaping UK Fintech