Part of a lecture on online user experience. Focuses on the merging of functional and emotional aspects of user experience.
In Norwegian – sorry for all you English speakers. Will translate later!
En liten innføring i detailing for begynnere. Mest fokus på å holde bilen fri for riper, litt om hvordan man blir kvitt riper, og noe om andre ting man kan fikse på bilen som faller under kategorien bilpleie.
Kontakt meg via Detailersclub.no (link på førstesiden) hvis du ønsker en kopi av presentasjonen.
En liten innføring i detailing for begynnere. Mest fokus på å holde bilen fri for riper, litt om hvordan man blir kvitt riper, og noe om andre ting man kan fikse på bilen som faller under kategorien bilpleie.
Kontakt meg via Detailersclub.no (link på førstesiden) hvis du ønsker en kopi av presentasjonen.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. attraktiv
«Volvo 480 var full av
barnesykdommer og disse rammet
engasjerende elektronikken i bilen hardt. Ifølge
Expressen var den et rullende skrap
som viftet med falskt Volvo-flagg»
estetisk www.vg.no
3. effektiv
«Focus har langt mindre feil og
mangler enn “normalbilen”. I NAFs
Bruktbilrapport er Focus sammen brukervennlig
med Toyota Corolla bilen i klassen
med færrest feil og mangler»
www.bilnorge.no tilgjengelig
13. KREATIVITET
KANSEI TILTREKNINGSKRAFT
FØLELSE
EMOSJON
CHISEI LOGIKK
SANSEINNTRYKK GJENKJENNELSE
FORSTÅELSE
KUNNSKAP
Kansei
EMOSJONELL
RESPONS
Stimuli
Chisei
HVA SYNES DU OM
DENNE TJENESTEN? KOGNITIV
RESPONS
14. KANSEI ENGINEERING
Beskrivelse av produkt/tjeneste
MUSIKKTJENESTE FOR
MÅLGRUPPEN 16–25 ÅR
Semantiske verdier Funksjonelle verdier
KUUL, UVENTET, MODERNE SØK, SPILLELISTER, DELING
Syntese
Validerin
g
Prototyping
15. KANSEI ENGINEERING
A B C
A Frastøtende Tiltalende
C A B
B
Kompleks Enkel
C A B C
Teknisk Menneskelig
33. Sansene kommer først Sannheter står for fall Brukerne er bortskjemte
Kansei engineering Nye arbeidsmodeller Målsettinger
Editor's Notes
Dette handler ikke om finn.no. Det handler om denne bilen – som har vært min. For de av dere som ikke kjenner den så er det ikke så rart, for dette er en særing. Jeg elsket denne bilen. Jeg elsker den faktisk fortsatt. Noen mente jeg var gal og at bilen var stygg, men jeg ELSKET den. Denne bilen var alt jeg forbinder med emosjonelt: attraktiv, engasjerende og estetisk.Men ... den var ikke så veldig funksjonell ...
Så jeg byttet bil til en slik en. Dette er så tett opp til funksjonell perfeksjonisme du kommer. Enkelt, effektivt, lettfattelig og greit. Men det er også det ... Se på den ... Den er døll! Når jeg skulle selge den måtte jeg LETE etter gode slagsargumenter. God plass til barnestol. Stort bagasjerom til bikkja.
Så hvor vil jeg hen med dette? Jeg har ikke dratt dere hit for at jeg skal snakke om biler.Jo disse to bilene representerer to veldig klare brukeropplevelser. Volvoen representerer det emosjonelle, mens Forden representerer det funksjonelle.Når vi snakker om brukeropplevelse i forhold til å skape en konvertering så må de funksjonelle verdiene være på plass – det er en forutsetning. Finner ikke brukerne det de er ute etter, eller klarer de ikke å gjennomføre en prosess så har vi feilet. MEN, det kan jo ALLE klare idag. Funksjonell brukeropplevelse, eller brukervennlighet, er blitt en commodity. Noe som ikke lenger klart kan skille deg fra konkurransen. Og noe som ikke er nok i seg selv til å skape en konvertering.Så vi trenger å forstå emosjonelle verdier, og inkludere dem i brukeropplevelsen vi tilbyr våre brukere. Det er HER du kan skille deg fra konkurransen og øke konverteringen din.
Så jeg skal snakke om hvordan vi – kanskje – kan jobbe integrert med alle disse verdiene, og skape den brukeropplevelsen som brukerne våre vil ha.Og nå må dere ikke misforstå meg. Jeg kommer sikkert til å nesten glemme effektiv, brukervennlig og tilgjengelig når jeg snakker videre. Men jeg mener ikke at vi ikke skal ha dem med oss videre. De er fortsatt viktige. Men disse emosjonelle verdiene er så ... ja ... emosjonelle. De engasjerer!Så altså: hvordan kan vi mikse ALLE disse verdiene.
Hvordan? Dette er i hvert fall ikke svaret. Når jeg kjøpte Forden så dro jeg innom Bilextra og kjøpte en forkrommet hodeskalle-girspak for å pimpe opp brukeropplevelsen. Men det er jo nettopp hva vi er vant til – vi får funksjonaliteten på plass også pynter vi litt på designet til slutt ... om det er igjen noen penger.Men nå har jeg snakket fryktelig mye om bil. For å kunne si noe om HVORDAN vi kan jobbe integrert med emosjonelle og funksjonelle verdier når vi utvikler ONLINE brukeropplevelser er vi nødt til å se litt på hvorfor vi skal gjøre det.
Fordi sanseinntrykk kommer FØR logikk og erfaring.Den emosjonelle responsen vår skjer før den kognitive.Fordi sannheter står for fall.BrukerVENNLIGHET er ikke ene og alene sjefen. I derforvhar arbeidsmodellene våre blitt mindre relevante.Fordi brukerne er bortskjemte.Tilbudet av tjenester og produkter er uendelig, og vi kan gjøre akkurat som vi vil. Og tilbudet er engasjerende!
Praktisk verktøyTeoriMålsettinger
Da er vi kommet til hvordan. Metode for å håndtere sansene våre.Innenfor produktutvikling har de Kansei engineering. Og det kan vi låne fra.
Kansei engineering er vanskelig å fatte. Først ta en test på dere. To symboler og to navn. Hvilken figur har hvilket navn?
Tilnærmet lik 100% svarer slik som dette. Hvorfor? Dette prøver Kansei engineering å svare på.Kansei engineering:En metode utviklet på 70-tallet i Japan for å oversette følelser og inntrykk til produktparametre. Måler følelsene forbundet med et produkt opp mot produktets egenskaper. Konsekvensen er at produkter kan designes for å utløse gitte følelser.Prof. Nagamachi at Kure University (now Hiroshima International University)
Om vi tenker oss en tidslinje fra vi registrerer et sanseinntrykk til vi gjør en beslutning om hva det dreier seg om, kan det se sånn her ut.Når vi registrerer et sanseinntrykk konstruerer hjernen en KANSEI/en følelse (sensation). Denne følelsen/sansingen rører ved verdier vi kan kalle tiltrekningskraft, følelser og emosjoner.Hundredels sekunder senere skaper hjernen en CHISEI/et kognitivt svar på følelsen. Dette svaret er basert på logikk, gjenkjennelse og forståelse.Hovedvekten av konsumenter tar avgjørelser basert på førsteinntrykket. Ta formene for eksempel: det er vanskelig å si hvorfor den ene er kakete og den andre er lumumba. Det er også vanskelig å si hva som skiller en svart mobiltelefon fra en annen.I undersøkelser kan vi bruke dette til å separere emosjonell og kognitiv respons. Vi kan stimulere sansene ved å vise en tjeneste, og deretter be om umiddelbar tilbakemelding.
Så hvordan brukes Kansei engineering? Husk at dette er ingeniør-mat, så dette blir litt skjematisk. Men det er noen prinsipper i denne modellen som kan være anvendelige for oss.La oss ta en tjeneste som f.eks. en musikktjeneste for skoleelever i alderen 16–25 år.Den må beskrives med noen funksjonelle verdier og noen semantiske/emosjonelle verdier. Dette er jo ikke noe nytt for noen av oss ...Det som er nytt i denne modellen er at det lages en syntese - som igjen valideres mot verdiene. Altså: hvordan kan søk bli kuult, uventet, moderne osv.Derfra bygges det prototyper ...Dette er prinsippene. I faktisk bruk innenfor produktutvikling benytter man en programvare til syntese og validering som vi ikke har ... MEN prinsippene er fortsatt brukbare.
Mer praktisk anvendelig. Flere ulike tjenester/produkter. Undersøke hva slags umiddelbare tilbakemeldinger de skaper. Analysere dataene og finne egenskaper ved produktene som scorer høyt.
Fordi sannheter står for fall.BrukerVENNLIGHET er ikke ene og alene sjefen. Derfor har arbeidsmodellene våre blitt mindre relevante.
MEN, arbeidsmodellene for utvikling av brukeropplevelse er gamle.Forrester research påstår at gode brukeropplevelser finnes der tjenesten er nyttig, brukervennlig OG attraktiv. Ikke ulikt det vi alle er vant til å tenke.Alle ønsker en attraktiv løsning så den plasseres gjerne høyt opp på toppen.MEN ofte blir det liten tid eller lite budsjett igjen, OG toppen av modellen fordrer at de andre to bitene er på plass. (Maslows behovspyramide)
Jesse James Garretts modell for brukeropplevelse.
Forrester research har kommet opp med en ny \"modell\" / trekant. Alle tre faktorer er likestilt og attraktiv bygges inn i prosjektet fra start.Det holder ikke å stirre lenge på modellen og tro at det skal ordne seg. Ha den klar neste gang man går igang med et prosjekt.
Fordi vi er bortskjemte.Tilbudet av tjenester og produkter er uendelig, og vi kan gjøre akkurat som vi vil.Vi må strekke oss etter å innfri forventninger.
Fordi vi er bortskjemte.Tilbudet av tjenester og produkter er uendelig, og vi kan gjøre akkurat som vi vil.Tilby engasjerende innhold og funksjonalitet-Exceed peoples' basic needs-Appeal to peoples personal interests-Allow people to customize-Help people share and connectFokuser på estetikk-Make the site visually appealing-Let the site look \"undesigned\"-Do something newTap the aesthetic qualities afforded by rich mediaBygg inn elementer fra spilldesign.-Encourage playfulness-Create a system of challenge and reward-Build upon narrative structures like characters and story
Customization.Dette er bare ETT eksempel. Man kan tilpasse innhold, mengde, kompleksitet osv osv.
Sharing.Har du et godt produkt? La folk snakke om det!Buzz. Flokkmentalitet. Overtalelse vs påvirkning.
Fordi vi er bortskjemte.Tilbudet av tjenester og produkter er uendelig, og vi kan gjøre akkurat som vi vil.Tilby engasjerende innhold og funksjonalitetFokuser på estetikkBygg inn elementer fra spilldesign.
Do something new.Reklamebyrå site som YouTube-film
Tap the resources of rich mediaNRKs årsrapport
Fordi vi er bortskjemte.Tilbudet av tjenester og produkter er uendelig, og vi kan gjøre akkurat som vi vil.Tilby engasjerende innhold og funksjonalitetFokuser på estetikkBygg inn elementer fra spilldesign.