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Connecting Customers and Financial
Advisers using Deep Learning
Deep Learning in Finance Summit
28th April 2017
Problem
Problem Statement
• How do consumers know which financial services
to use for each life stage?
• Who can consumers ask when they do not know
anything about loans, credits, savings, interests
etc.?
Solution
Agenda of Talk
• Using NLP to predict question tags to match user to
the right financial advisers
• Using sentiment analysis to score questions and
improve matching
Schematic Overview of fML DL
Questions
Tag
Prediction
Sentiment
Analysis
External
Validation
Training
Internal
Validation
word2vec
GloVE
Single Layer
Multiplicative
LSTM
Output
OutputCNN
Personal
Finance
Insurance
Using NLP to match users to advisers
AXA
GE
AIA
Insurance A
Insurance A
Insurance A
“Insurance A”
Tag Prediction
• Tagged questions from online
financial advisory platforms
• fundMyLife
• ConsultWho (Singaporean Financial
Advisory Q&A Platform)
• NerdWallet (American Financial
Advisory Q&A Platform)
• n = 20,000
NLP Dataset
• Similar to 20 newsgroup dataset problem*
• Used Word embeddings (word2vec nn)/(GloVe nmf)
instead of one-hot encoding
• Framework: Keras 2.0.2 (Tensorflow 1.0)
*Lang, K. (1995). NewsWeeder : Learning to Filter Netnews ( To appear in ML 95 ). In Proceedings of the 12th
International Machine Learning Conference (ML95). http://doi.org/10.1.1.22.6286
Brief Implementation Details
Architecture - 1D CNN with word embedding
• Hyperparameters
• 4 merged ngrams of width 3, 5, 7, 9 convolution(ngrams)->maxpool->dropout
• 300 feature maps each embedded word vector
• Datasets (average sentence length ~ 40; 90th Percentile 90 words)
Results
Dataset Accuracy MAE*
NerdWallet 92.97% 0.0775
ConsultWho 75.58% 0.2504
fundMyLife 80.00% 0.2026
*Mean absolute error
Sentiment analysis to score questions and advisers
0.1103234
Sentiment Scoring Monitor sentiment
change over time
between adviser
and user
Results
"Exclusion due to fibroid or
cysts?. I would like to know
can the insurance company
exclude me from disorder of
uterus if I have fibroid or
cysts? this is really unfair
for me and I am still
young…"
End of Presentation
@etheleonus
linkedin.com/in/wesleygoi/
wesley@fundmylife.co
@jackietanyen
linkedin.com/in/jackietanyen/
jackie@fundmylife.co
• Kim, Y. (2014). Convolutional Neural Networks for
Sentence Classification. arXiv: 1408.5882.
• Lang, K. (1995). Newsweeder: Learning to filter
netnews. Proceedings of the 12th international
conference on machine learning.
• Radford, A., Rafal J., Ilya S. (2017) Learning to
Generate Reviews and Discovering Sentiment.
arXiv:1704.01444.
References

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FundMyLife Convolution Neural Network and mLSTMS

  • 1. Connecting Customers and Financial Advisers using Deep Learning Deep Learning in Finance Summit 28th April 2017
  • 3. Problem Statement • How do consumers know which financial services to use for each life stage? • Who can consumers ask when they do not know anything about loans, credits, savings, interests etc.?
  • 5. Agenda of Talk • Using NLP to predict question tags to match user to the right financial advisers • Using sentiment analysis to score questions and improve matching
  • 6. Schematic Overview of fML DL Questions Tag Prediction Sentiment Analysis External Validation Training Internal Validation word2vec GloVE Single Layer Multiplicative LSTM Output OutputCNN Personal Finance Insurance
  • 7. Using NLP to match users to advisers AXA GE AIA Insurance A Insurance A Insurance A “Insurance A” Tag Prediction
  • 8. • Tagged questions from online financial advisory platforms • fundMyLife • ConsultWho (Singaporean Financial Advisory Q&A Platform) • NerdWallet (American Financial Advisory Q&A Platform) • n = 20,000 NLP Dataset
  • 9. • Similar to 20 newsgroup dataset problem* • Used Word embeddings (word2vec nn)/(GloVe nmf) instead of one-hot encoding • Framework: Keras 2.0.2 (Tensorflow 1.0) *Lang, K. (1995). NewsWeeder : Learning to Filter Netnews ( To appear in ML 95 ). In Proceedings of the 12th International Machine Learning Conference (ML95). http://doi.org/10.1.1.22.6286 Brief Implementation Details
  • 10. Architecture - 1D CNN with word embedding • Hyperparameters • 4 merged ngrams of width 3, 5, 7, 9 convolution(ngrams)->maxpool->dropout • 300 feature maps each embedded word vector • Datasets (average sentence length ~ 40; 90th Percentile 90 words)
  • 11. Results Dataset Accuracy MAE* NerdWallet 92.97% 0.0775 ConsultWho 75.58% 0.2504 fundMyLife 80.00% 0.2026 *Mean absolute error
  • 12. Sentiment analysis to score questions and advisers 0.1103234 Sentiment Scoring Monitor sentiment change over time between adviser and user
  • 13. Results "Exclusion due to fibroid or cysts?. I would like to know can the insurance company exclude me from disorder of uterus if I have fibroid or cysts? this is really unfair for me and I am still young…"
  • 15. • Kim, Y. (2014). Convolutional Neural Networks for Sentence Classification. arXiv: 1408.5882. • Lang, K. (1995). Newsweeder: Learning to filter netnews. Proceedings of the 12th international conference on machine learning. • Radford, A., Rafal J., Ilya S. (2017) Learning to Generate Reviews and Discovering Sentiment. arXiv:1704.01444. References