This document outlines the marketing planning process in 8 steps: researching opportunities and analyzing the environment; setting objectives and identifying issues; developing marketing strategies and tactics involving the 4Ps; implementing, controlling, and coordinating marketing programs with budgets; and evaluating the results.

1. Functional Level planning
Dr Arvind Kalia

2. Marketing Planning Process
1. Executive Summary
2. Researching and scanning market opportunities
3. Environmental Analysis
4. Objective and Issues
5. Developing marketing Strategies
6. Developing marketing Tactics – decision on 4Ps
7. Implementing, controlling and coordinating
marketing programmes - Budgets
8. Evaluation