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SMALL TEAM, BIG RESULTS
We’re small, so all our clients are “key accounts”
CASE STUDY :
Dividends for Vividend
INDUSTRIAL SPACE INSIDE AN OUTLET CENTRE?
Environ Cosmetics manufacturing had grown higgeldy-piggeldy into >2 500sqm at Access Park,
then decided to move out to purpose-built premises
NEW TENANT MIX
Needed to create critical mass at this (dead) end of Access Park
WE WENT FROM THIS…
TO THIS!
Credit to Landlord and Cotton On’s design team working hand-in-hand
From FACTORY to “FACTORIE”
* Working with centre management, cool drawcard brands like Cotton On, Playtex, factorie, Lindt,
Zando, Stuttafords , Keedo, Typo and New Balance have transformed this previously quiet end of
Access Park.
* >2 500sqm was broken up into 6 new shops = more variety, higher average rental rate. And a
better tenant mix
VACANT FOR >2 YEARS
Ground floor space, ex cash-management vault, no windows
CREATIVE RE-USE
We dusted off an old proposal to convert the GF into a dealership, pitched it to the market, and…
VOILA!
A radical transformation
NEW RENAULT DEALERSHIP
Savvy + persistence + tenant requirement = R4.6 million rental income
etc
Further work for Dividend included deals with Lashies Clothing, Delhi Diner & Toys n All at
Westgate, Multiserv & Stax at Eersterust, and Platinum Clothing at Rosettenville
SMALL TEAM, BIG RESULTS
Stefan@FulcrumProperty.co.za
021 852 6648

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Fuclrum Vividend Case study

  • 1. SMALL TEAM, BIG RESULTS We’re small, so all our clients are “key accounts”
  • 2. CASE STUDY : Dividends for Vividend
  • 3. INDUSTRIAL SPACE INSIDE AN OUTLET CENTRE? Environ Cosmetics manufacturing had grown higgeldy-piggeldy into >2 500sqm at Access Park, then decided to move out to purpose-built premises
  • 4. NEW TENANT MIX Needed to create critical mass at this (dead) end of Access Park
  • 5. WE WENT FROM THIS…
  • 6. TO THIS! Credit to Landlord and Cotton On’s design team working hand-in-hand
  • 7. From FACTORY to “FACTORIE” * Working with centre management, cool drawcard brands like Cotton On, Playtex, factorie, Lindt, Zando, Stuttafords , Keedo, Typo and New Balance have transformed this previously quiet end of Access Park. * >2 500sqm was broken up into 6 new shops = more variety, higher average rental rate. And a better tenant mix
  • 8. VACANT FOR >2 YEARS Ground floor space, ex cash-management vault, no windows
  • 9. CREATIVE RE-USE We dusted off an old proposal to convert the GF into a dealership, pitched it to the market, and…
  • 11. NEW RENAULT DEALERSHIP Savvy + persistence + tenant requirement = R4.6 million rental income
  • 12.
  • 13. etc Further work for Dividend included deals with Lashies Clothing, Delhi Diner & Toys n All at Westgate, Multiserv & Stax at Eersterust, and Platinum Clothing at Rosettenville
  • 14. SMALL TEAM, BIG RESULTS Stefan@FulcrumProperty.co.za 021 852 6648