Thomas Squeo, SVP of Technology at SchoolMessenger, discusses the evolution of the company from its founding in 1999 to its current operations, emphasizing the use of New Relic for data-driven decision making. The company supports over 10,000 customers and 50 million users, delivering 2.2 billion notifications annually across various channels. Key initiatives include democratizing knowledge, improving customer experience, and enhancing operational efficiency through advanced analytics and monitoring tools.

1. 1
Thomas Squeo
SVP of Technology
SchoolMessenger
From Howard's Head To Data Driven
Democratization
FUTURE PROOFING THE ENTERPRISE WITH NEW RELIC

2. THOMAS SQUEO
SVP, TECHNOLOGY

3. SCHOOLMESSENGER
PRESENCE: DISTRICT NOTIFICATIONS & COMMUNICATIONS
+ VOICE
+ SMS
+ EMAIL
+ MOBILE (IN-APP)
+ WWW
+ APPS

4. 2005
2500 CUSTOMERS
+ USB APPLIANCE
+ SERVER APPLIANCE (ON-PREMISE)
+ 4 SWE

5. 2015
+ SAAS (DC/CLOUD HYBRID)
+ 10K CUSTOMERS
+ 55K SCHOOLS
+ 50M USERS
+ 2.2B NOTIFICATIONS/YR
+ 32 TEAM MEMBERS

6. 0
2500000
5000000
7500000
10000000
JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT
MONTHLY ACTIVE USERS (SENDERS & RECIPIENTS)

7. MEET HOWARD
FOUNDED SM IN 1999

8. EVERY ASPECT OF THE SYSTEM WAS DEVELOPED ON HIS WATCH
HOWARD’S ROLE AT SCHOOLMESSENGER
▸ deep local knowledge
▸ 1st call for almost every production issue
▸ capable of pinpointing issues and identification of owners
▸ identification of issues that would impact customers
▸ managed commits, resource, vendors
▸ capacity & utilization forecasting

10. RATHER THAN CREATE ANOTHER HOWARD
NEW RELIC AT SCHOOLMESSENGER
▸ democratize knowledge enabling downtime avoidance
▸ reduction of MTTR & time spent on troubleshooting
▸ pinpointing issues and identification of owners
▸ advanced identification of issues that would impact customers
▸ drive customer experience to optimize COGS
▸ commits, resource, vendors
▸ capacity & utilization forecasting
▸ a/b testing

11. APM DATA NOW TOUCHES EVERY FACET OF OUR BUSINESS
NEW RELIC TARGET COMMUNITIES
▸ executives
▸ product management
▸ development
▸ operations
▸ support
▸ account executives
▸ corporate overlords

12. UNIQUE TO OUR COMPANY
SCHOOLMESSENGER SPECIFIC DASHBOARDS
▸ engagement & contact history
▸ channel effectiveness & saturation
▸ broadcast & message
▸ cost
▸ fatigue
▸ performance & engagement
▸ least cost routing & fair share algorithm analysis
▸ user & session funnel analysis

13. DEMO

14. HOWARD NOW
RETIRED IN 2015

15. FROM HOWARD'S HEAD TO DATA
DRIVEN DEMOCRATIZATION
FUTURE PROOFING THE ENTERPRISE WITH NEW RELIC