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Thomas Squeo

SVP of Technology
SchoolMessenger
From Howard's Head To Data Driven
Democratization
FUTURE PROOFING THE ENTERPRISE WITH NEW RELIC
THOMAS SQUEO
SVP, TECHNOLOGY
SCHOOLMESSENGER
PRESENCE: DISTRICT NOTIFICATIONS & COMMUNICATIONS
+ VOICE
+ SMS
+ EMAIL
+ MOBILE (IN-APP)
+ WWW
+ APPS
2005
2500 CUSTOMERS
+ USB APPLIANCE
+ SERVER APPLIANCE (ON-PREMISE)
+ 4 SWE
2015
+ SAAS (DC/CLOUD HYBRID)
+ 10K CUSTOMERS
+ 55K SCHOOLS
+ 50M USERS
+ 2.2B NOTIFICATIONS/YR
+ 32 TEAM MEMBERS
0
2500000
5000000
7500000
10000000
JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT
MONTHLY ACTIVE USERS (SENDERS & RECIPIENTS)
MEET HOWARD
FOUNDED SM IN 1999
EVERY ASPECT OF THE SYSTEM WAS DEVELOPED ON HIS WATCH
HOWARD’S ROLE AT SCHOOLMESSENGER
▸ deep local knowledge
▸ 1st call for almost every production issue
▸ capable of pinpointing issues and identification of owners
▸ identification of issues that would impact customers
▸ managed commits, resource, vendors
▸ capacity & utilization forecasting
RATHER THAN CREATE ANOTHER HOWARD
NEW RELIC AT SCHOOLMESSENGER
▸ democratize knowledge enabling downtime avoidance
▸ reduction of MTTR & time spent on troubleshooting
▸ pinpointing issues and identification of owners
▸ advanced identification of issues that would impact customers
▸ drive customer experience to optimize COGS
▸ commits, resource, vendors
▸ capacity & utilization forecasting
▸ a/b testing
APM DATA NOW TOUCHES EVERY FACET OF OUR BUSINESS
NEW RELIC TARGET COMMUNITIES
▸ executives
▸ product management
▸ development
▸ operations
▸ support
▸ account executives
▸ corporate overlords
UNIQUE TO OUR COMPANY
SCHOOLMESSENGER SPECIFIC DASHBOARDS
▸ engagement & contact history
▸ channel effectiveness & saturation
▸ broadcast & message
▸ cost
▸ fatigue
▸ performance & engagement
▸ least cost routing & fair share algorithm analysis
▸ user & session funnel analysis
DEMO
HOWARD NOW
RETIRED IN 2015
FROM HOWARD'S HEAD TO DATA
DRIVEN DEMOCRATIZATION
FUTURE PROOFING THE ENTERPRISE WITH NEW RELIC

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From Howard's Head To Dashboards

  • 1. 1 Thomas Squeo
 SVP of Technology SchoolMessenger From Howard's Head To Data Driven Democratization FUTURE PROOFING THE ENTERPRISE WITH NEW RELIC
  • 3. SCHOOLMESSENGER PRESENCE: DISTRICT NOTIFICATIONS & COMMUNICATIONS + VOICE + SMS + EMAIL + MOBILE (IN-APP) + WWW + APPS
  • 4. 2005 2500 CUSTOMERS + USB APPLIANCE + SERVER APPLIANCE (ON-PREMISE) + 4 SWE
  • 5. 2015 + SAAS (DC/CLOUD HYBRID) + 10K CUSTOMERS + 55K SCHOOLS + 50M USERS + 2.2B NOTIFICATIONS/YR + 32 TEAM MEMBERS
  • 6. 0 2500000 5000000 7500000 10000000 JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT MONTHLY ACTIVE USERS (SENDERS & RECIPIENTS)
  • 8. EVERY ASPECT OF THE SYSTEM WAS DEVELOPED ON HIS WATCH HOWARD’S ROLE AT SCHOOLMESSENGER ▸ deep local knowledge ▸ 1st call for almost every production issue ▸ capable of pinpointing issues and identification of owners ▸ identification of issues that would impact customers ▸ managed commits, resource, vendors ▸ capacity & utilization forecasting
  • 9.
  • 10. RATHER THAN CREATE ANOTHER HOWARD NEW RELIC AT SCHOOLMESSENGER ▸ democratize knowledge enabling downtime avoidance ▸ reduction of MTTR & time spent on troubleshooting ▸ pinpointing issues and identification of owners ▸ advanced identification of issues that would impact customers ▸ drive customer experience to optimize COGS ▸ commits, resource, vendors ▸ capacity & utilization forecasting ▸ a/b testing
  • 11. APM DATA NOW TOUCHES EVERY FACET OF OUR BUSINESS NEW RELIC TARGET COMMUNITIES ▸ executives ▸ product management ▸ development ▸ operations ▸ support ▸ account executives ▸ corporate overlords
  • 12. UNIQUE TO OUR COMPANY SCHOOLMESSENGER SPECIFIC DASHBOARDS ▸ engagement & contact history ▸ channel effectiveness & saturation ▸ broadcast & message ▸ cost ▸ fatigue ▸ performance & engagement ▸ least cost routing & fair share algorithm analysis ▸ user & session funnel analysis
  • 13. DEMO
  • 15. FROM HOWARD'S HEAD TO DATA DRIVEN DEMOCRATIZATION FUTURE PROOFING THE ENTERPRISE WITH NEW RELIC