Keynote presentation from Iceland's Annual Innovation Award Congress, 2015

1. Iceland Annual Innovation
Congress 2015
Presented by: Jørn B.Andersen
www.jornbangandersen.com
jandersen@clareopartners.com
From EntrepreneurshipTo
International Marketing

2. Why entrepreneurship and
exports matters?
• Freedom and better
living conditions
• Score higher on
innovation
• Employ more people
• http://www.heritage.org/research/reports/2014/11/2015-index-of-economic-freedom-
why-trade-matters-and-how-to-unleash-it
Copyright Jørn B. Andersen 2015

3. How does this work?
The global landscape
Copyright Jørn B. Andersen 2015

4. Ceci n’est pas un
entrepreneurCopyright Jørn B. Andersen 2015

5. M
A
R
K
E
T
I
N
G
I
N
N
O
V
A
T
I
O
NCopyright Jørn B. Andersen 2015

6. Startup
first revenues
Small company
crossing the chasm
Midsize company
medium-large
Corporate
entrepreneurship
Copyright Jørn B. Andersen 2015

7. Venture capital and
disruptive entrepreneurial
capitalism
Corp. managerial
capitalism
+State: General purpose
technologies + Early Seed
+
USA
Copyright Jørn B. Andersen 2015

8. Venture capital and
disruptive entrepreneurial
capitalism
Corp. managerial
capitalism
_State: General Purpose
Technologies + Early Seed
+
Silicon
Wadi -
200
Venture
Capital
firms +
Israel
Copyright Jørn B. Andersen 2015

9. Corporate managerial
Capitalism + state
expansion global hot spots
Venture capital and
disruptive entrepreneurial
capitalism
+State:Technology diffusion
and incremental innovation
-
!!
Europe
Copyright Jørn B. Andersen 2015

10. Global Venture Capital 2014
0
20
40
60
80
USA Europe China Israel Other
%
http://www2.itif.org/2015-innovation-structural-erosion.pdf
Copyright Jørn B. Andersen 2015

11. 0
5.5
11
16.5
22
Sweden Denmark Iceland Singapore Finland Norway Israel
22
15
14
10
7
6
5
Rankings-Global Entrepreneurship Index 2014
Copyright Jørn B. Andersen 2015

12. Nordic business at home today and in 3 years
0
23
45
68
90
Today 3 years
Norway Sweden Demark Finland Nordic
%
http://www.ey.com/Publication/vwLUAssets/EY-Entrepreneurship-Barometer-2015/$FILE/EY-
Entrepreneurship-Barometer-2015.pdf
Copyright Jørn B. Andersen 2015

13. OECD Outlook Export Performance
-15
-7.5
0
7.5
15
22.5
30
2008 2009 2010 2012 2014 2015
Iceland Trend 1 World Trend 2
http://knoema.com/OECDEO95/oecd-economic-outlook-no-95-may-2014
%
Copyright Jørn B. Andersen 2015

14. • Establishing strategic
partnerships in key
markets
• Experience in international
marketing/sales
• Competition in global
markets
Top 3 barriers to
internationalization of
Nordic entrepreneurs
http://www.ey.com/Publication/vwLUAssets/EY-Entrepreneurship-Barometer-2015/$FILE/EY-
Entrepreneurship-Barometer-2015.pdf
Copyright Jørn B. Andersen 2015

15. Foreign Direct Investment
European Cities of the Future
Helsinki
Reykjavik
Stockholm
Copenhagen
Espoo
Northern Europe 2014
1
2
3
4
5
Copyright Jørn B. Andersen 2015

16. R&D Personnel
Finland Gaming
Iceland Genomics
Denmark Pharma
Israel Software
Singapore Electronics
1
2
3
4
5
Country Driver
Copyright Jørn B. Andersen 2015

17. Build market
share Develop
committed
customers
Powerful
brandFocus on non-profit
and government
Alliances,
Partnerships
International
expansion
Innovating new
offerings
Outstanding
CSR
8 Pathways to Growth

18. Where to begin?
Copyright Jørn B. Andersen 2015

19. Be Relevant
Copyright Jørn B. Andersen 2015

20. Be Authentic
Copyright Jørn B. Andersen 2015

21. Be Interesting
Copyright Jørn B. Andersen 2015

22. Leadership
Copyright Jørn B. Andersen 2015

23. Strategic direction
Copyright Jørn B. Andersen 2015

24. Build bridges
before you
need them
Copyright Jørn B. Andersen 2015

25. How can you help Iceland’s
entrepreneurs to take off?