I have been working on making a prototype.

1. A study of golf etiquette for junior to enhance
experience of the education of golf etiquette
SadiMdes JIHOON KWAK
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2. Contents
1. Introduction
1.1 Background
1.2 Aim
1.2.1 Research question
2. Phenomenon of golf etiquette
2.1 The importance of golf etiquette
2.2 The lack of golf etiquette
2.2.1 Visiting
3. Study
3.1 In-depth interview
3.2 Questionnaire
3.3 Analysis
3.3.1 Coding
4. Study result
4.1 Concept
5. Proposal
Analysis
Research question
Aim of the study
Background
Observation
Analysis Synthesis
RealizationResearch
Understand Make
AbstractReal
1
3
2 Proposal
4
5
(Kumar, 2013)
Concept
2

3. Introduction
Background
3

4. Introduction
Background
4

5. Aim
Finding problems current
education of golf etiquette for
junior in Korea, and design
the education tools as well
as services to enhance the
education of golf etiquette
system.
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6. Research question
What are the current situations of
education of golf etiquette for junior in Korea?
1. How the golf education system is comprised of?
2. How goes the education of golf etiquette for junior?
3. How amateur golfers think the golf etiquette?
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7. Phenomenon of golf etiquette
The importance of golf etiquette
Face-to-face Without a refereeMore than 4 hours Individual play
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8. Phenomenon of golf etiquette
The importance of golf etiquette
Etiquette categories:
Safety.
Courtesy.
Pace of play.
Care of the course.
(The Royal and Ancient Golf Club of St. Andrews)
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9. Phenomenon of golf etiquette
The importance of golf etiquette
“Playing golf demands knowledge of both the rules and a sense of how to play”.
(The Royal and Ancient Golf Club of St. Andrews)
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10. Phenomenon of golf etiquette
The lack of golf etiquette_Visiting
There are not products and services of golf etiquette.
UK Korea
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11. Phenomenon of golf etiquette
The lack of golf etiquette_Visiting
language writing
All golf instructors teach students to golf rules by
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12. Summary
Golf
Golf swing
Theory Practical
Golf rules
Theory Practical
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13. Study
In-depth interview
Date: 01.04.2016
Location: Nowan Gu, Seoul
Time: 10:30~16:00(6H)
Research method: Video record, in-depth interview,
Ethnography
Date: 06.04.2016
Location: Byung-dang, Gyung-Kido
Time: 14:00~17:00(3H)
Research method: Video record, in-depth interview,
note taking, Ethnography
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14. Study
In-depth interview
Instructor1
Name: JuHyun Lee
Age: 43
Location: KangJin-Gu, Seoul
Job: Professional golfer &
Instructor
Time: 17:00~21:00(5H)
Name: JinWon Suk
Age: 49
Location: Nowan Gu, Seoul
Job: Professional golfer &
Instructor
Time: 10:30~16:00(6H)
Instructor2
Name: Sukjin Song
Age: 36
Location: Bung Dang,
GyungKido
Job: Professional golfer &
Instructor
Time: 14:00~17:00(3H)
Instructor3
There is little education of golf
etiquette system in golf driving
ranges for junior.
Visual elements is very
important for children.
The time of golf swing is the
only 5 minutes among 5 hours.
Thus, golfers should know how
to handle with the other times.
Every the end of month, I have
been showing golf swing of
student videos to their parents.
Children want to play golf in golf
course, yet it is difficult to play
golf in field because of busy life.
The first aim of my lesson is
that to make children playing
golf funny with their family.
In my experience, most children
seems to play golf more
interesting than other sports.
Curriculum for children is the
same as adult’s curriculum.
80% both children and their
parents like playing golf
because they can walk and
playing together in golf courses.
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15. Study
In-depth interview
Student
1
Student
2
Student
3
Student
4
Student
5
Student
6
Student
7
Student
8
Common ground
Two third of students have been playing golf because of their father’s demanded.
50% of students started playing golf by themselves.
The level of interest of playing golf is 4.75points of 6 points among 8 students.
Four children like sound of balls when they hit the golf ball, and sound of hole-cups.
The average practice time is 50 minutes per week.
90% of students easy to get bored to play golf indoor driving ranges.
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16. Study
In-depth interview
User journey map
The instructor explain how to use golf clubs and teach golf rules to students in language.
The instructor asked students to golf rules.
Children can control the screen golf device.
The instructor report parents what their children learn during the lesson.
The instructor discuss with students about golf swing.
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17. Study
This stakeholder map from one of student in the Hwarang elementary school during
in-depth interview. He is very interested in a computer class and a golf class.
In-depth interview
Stakeholder map
This is the schedule of Hwarang elementary school.
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18. Study
Questionnaire
Where : 2016 Korea golf fair in Kintex.
When : 11th June 2016.
Aim : Investigating the awareness of golf etiquette.
Who : 16 amateur golfers.
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19. Study
Questionnaire_result
Is it important for golfers to teach golf etiquette?
Yes
No
Do you think the golf etiquette is related with golf rules?
Yes
No
Have you ever learn golf etiquette?
Yes
No
How many proportion of learning golf etiquette is
comprised compare with practical golf skill?
10%
20%
30%
40%
over 50%
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20. Study
What do you think about golf etiquette? (chose two)
Rule
Pace of play
Care of the course
Courtesy
“Golf rules came from the etiquette”
“Playing golf is a gentleman’s game”
Questionnaire_result
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21. Study
Is the golf etiquette helpful to improve personality?
Yes
No
Is the golf etiquette helpful to improve relationship?
Yes
No
Is the golf etiquette helpful in social life?
Yes
No
Questionnaire_result
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22. Study
Analysis
Open
coding
Axial
coding
To draw a significant common
and repeated sentences and
words from in-depth interview.
To understand the relationship
both repeated sentences and
words from open coding and
build key concepts.
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23. Study
Analysis
There are four categories in open coding.
1) Problem (ex_ Unstructured education of golf etiquette system).
2) A teaching method (ex_ Confirm the level of understanding).
3) Self-control (ex_ Self-emotion control).
4) Consideration (ex_ Respect for others).
Those categories came from sub-categories. And, the sub-categories came from in-depth interview.
Open
coding
Axial
coding
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24. Study
Analysis Problem
It is important for children to teach golf rules progressively.
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25. Study
Analysis
A teaching method
It is important for children to give motivation of learning golf etiquette.
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26. Study
Analysis
Self-control & Consideration
It is important for children to communicate with their friends and parents. 26

27. Solution
Study result
Concept
Problem Concept
Lack of time to dedicate theoretical aspects of golf rules.
Lack of the learning stage of golf lesson.
Lack of time to practice playing golf.
Lack of common sense of golf rules.
Unstructured education of golf etiquette.
Reality
Presence
Being there
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28. Summary
Golf
Golf swing
Theory Practical
Golf rules
Theory Practical
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29. Study result
Concept
Problem Concept Solution
Teach students to golf etiquette by using VR goggles.
5minutes learning golf etiquette through the VR device.
5minutes discussion session with friends and an instructor to better understand about golf
etiquette as well as enhance logical thinking.
1) Practical function
Students can find golf rules in golf course by using the camera of toy figure
(The toy figure is connected with the application).
If you do not know the golf rule in the golf course, just take a picture of the situation through the
toy figure. Then, the toy figure let you know the appropriate a golf rule against with the situation.
2) Theoretical information
Parents can see the video of golf swing of their child by using the application
and the toy figure.
Students take a video of golf swing by using the toy figure, and send the video to their parents’
smartphone application.
3) Sharing information of golf lesson with parents.
Information
Enjoy
Sharing
VR goggle Smartphone
SmartphoneToy figure
Smartphone
Product & Service
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In common, most lecture requires a lot of cognitively intensive activity. It makes students fatigue.

30. Proposal
Camera
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Various kinds of emotions

31. Proposal
VR…
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32. Proposal
Thank you
Any questions?
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33. Contents
Back ground
Research
Analysis
Concept
Prototype
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34. Contents
1. Introduction
1.1 Background
1.2 Aim
1.2.1 Research question
1.3 Method
2. Phenomenon of golf etiquette
2.1 The importance of golf etiquette
2.2 The lack of golf etiquette
3. Study
3.1 In-depth interview
3.2 Visiting
3.3 Questionnaire
3.4 Analysis
3.4.1 Coding
3.5 Literature review
4. Study result
4.1 Concept
5. Proposal
1)골프는 다른 스포츠 보다 에티켓을 더욱 중시하는 2가지 이유가 있다. 1. 심판이 없다. 2. 동반자와
5시간 동안 플레이를 해야 한다. 3. Personal play이자, 개인 스코어로 다른 플레이어와 경쟁 해야 한
다.
2)영국 세계 최초 로얄 엔세인트 골프장에 따르면, 룰, 플레이속도, 공손함, 안전이 골프 에티켓의 요
소라고 정의 했다.
하지만,,,,,,,
The lack of etiquette – 영국의 골프상점, 한국 골프 마켓 및 회사에서 패션이나 단지 골프를 치
기 위한 제품 및 서비스만 있었다.
1차 field trip에서 한국 초등학교 골프 연맹에서의 인터뷰에서도 골프 에티켓의 부재를 들을 수 있었
다. 한국 골프산업에서 스크린 골프의 등장으로, 한국 골퍼가 증가하고 있고, 대중화 되고 있다. 하지
만, 골프 에티켓의 부재를 리서치를 통해 더 잘 알 수 있었다.
Study for understanding the awareness of golf etiquette
HCI- To change small behavior -> 이 중 VR Technology
선택. 왜냐하면, 인터뷰 중 아이들이 실내에서 지루해 했
고,….
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