Friendster is a social gaming site created in 2002 that is most popular in Asia, with 90% of its traffic coming from Asia. It focuses on speed of innovation and adapting to the Asian market. In 2009, it launched do-it-yourself ads allowing users to create ads, choose budgets and targets. Friendster is also expanding into mobile by offering text alerts in Asia to keep up with competition. While it was originally overtaken by Myspace and Facebook, Friendster has embraced its Asian target market and offers social features like photo sharing and gaming.

1. SMM Channel PresentationBy: Dayna ScottSt.Lawrence College – School of Business

2. Background Social Gaming SiteCreated in 2002Known as the “grandaddy” of social networking sitesService is most popular in Asia90% of traffic comes from Asia

3. Features

4. Audience "It's very much about the speed of innovation and how quickly you can adapt. That's why we're doubling down in Asia.” – Richard Kimber (Chief Executive Officer)

5. Target Market for BusinessIn 2009 Friendster launched the “do it yourself ads”Login – Create Ad – Choose Your Budget – Select Your Target – Launch Ad

6. Friendster going MobileTexts Alerts (only in Asia)Keeping up with competition http://www.youtube.com/watch?v=TvVNJck-pVI&feature=results_main&playnext=1&list=PL276748769A939776

7. ProsPhoto AlbumsBlogsVideoCreate PlaylistsDatingGaming Links to other SMW and EmailSmart/Cost Effective AdvertisingTargetedMobile

8. ConsNo IM or ChatNo Video UploadingMust be a gamer

9. Success StoryFriendster was overpowered by Myspace and FacebookIt embraced its new target market

10. My Experience Name, Photo, Gender, LocationMake friendsExplore GamesInvite PeopleLink your emailGaming advertisement The Seventh Dragon – Forrest Elf

11. References http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=6856690http://blogged.the-protagonist.net/2004/03/23/the-significance-of-friendster-as-a-social-network/http://zigzagnews.blogspot.com/2011/04/kelebihan-dan-kekurangan-facebook-dan.htmlhttp://social-networking-websites-review.toptenreviews.com/friendster-review.htmlhttp://www.friendster.com/http://personalweb.about.com/od/easyblogsandwebpages/a/whatsfriendster.htmhttp://www.brighthub.com/internet/web-development/articles/28522.aspxhttp://www.gmanews.tv/story/104375/Friendster-to-introduce-text-alerts-in-Asia-RPhttp://www.youtube.com/watch?v=TvVNJck-pVI&feature=results_main&playnext=1&list=PL276748769A939776

12. Questions