This document outlines steps to get free advertising through mobile, social media, and pay-per-click campaigns. It recommends creating a mobile-optimized website and funnel, setting up a mobile-friendly text messaging campaign to build a list since text open rates are higher than email, and setting up a mobile-targeted PPC ad campaign on Bing targeting smartphones. It also provides tips on using free tools like Google Voice phone numbers and PowerPoint presentations for additional advertising avenues.