2. Waffle Brothers History
John Power – Las Vegas, Nevada
Rod Dupen – Sydney, Australia
Spent 1 ½ years perfecting the Original Waffle recipe
(Liege)
Summer of 2007: Rolled out concept to all Fairs and
Festivals in Denver Metro Area, Farmers Markets and
catering events
Fall of 2007: 1st Waffle cart put into action, spent the
next years feeding the masses and promoting the
Waffle Brothers brand
1st restaurant established in 2010 – 4thrd and Corona
- Breakfast bagels, breakfast sandwiches, eggs,
bacon, sausage, espresso, handcrafted lunch
, sandwiches, gluten free and vegan edibles
Currently have 3 locations… More to come!!!
3. Menu Fare
Waffles
- Original, Traditional, Whole Wheat, Gluten-
Free, Vegan
30+ Toppings
Meats. Eggs, Breakfast and Bagel Sandwiches
Espresso and Coffee Drink
Handcrafted Lunch Sandwiches
Salads
Gluten Free
Vegan Options
Pub Style Only… Fried Chicken, Wings, Burgers,
Fries, Aussie Meat Pies and Liquor
4. The Three Waffle Models
Waffle Brothers Three Models to Facilitate Growth in Territories
Express (QSR)
Limited Menu and Seating: Kiosk, Carry Out Only, Concession Style
Shopping Malls, Colleges/Universities, Sporting Events,
Entertainment
Districts and Airports
Approximately 400 – 600 sq. ft.
Cost (???)
Original (Fast Casual)
Breakfast and Lunch Menu
Neighborhoods, In-Line Retail, Locations with few surrounding
Breakfast Options (Suburban or Urban)
Approximately 1,200 – 1,800 sq. ft.
Cost (???)
Pub Style (Full Service)
Breakfast, Lunch, Dinner including Chicken & Waffles
Restaurant/Bar District, Highly Populated Urban Areas, Central
Business and Entertainment Districts, Casinos
Approximately 1,500 – 3,000sq. ft.
Cost (???)
5. The Waffle
Brothers Concept
A passion to serve handcrafted food to
bring people from all over the world
together in a home-feel environment.
Uniqueness: Products, service style and
approach combination of Waffles and
Sandwiches, funky/fun environment
*****CHARISMATIC****
6. John Power and Rod Dupen
The Waffle Brothers
Fresh FruitWaffle Breakfast PlateBreakfast Bagel
Sausage, Egg, Cheddar
Lunch Sandwich
Mr. JonesTossed Salad
Ice Cream Sundae
Bananas, Ice Cream, Caramel, Walnuts
7.
8. America is Turning to Waffles!
In 2006 there was only one Waffle Food Truck
- This number has grown to 58 in 2012
In 2007 there were only 3 Waffle Carts in the
United States; Waffle Brothers was the 4th!
The number of restaurants claiming Waffles of
Chicken & Waffles as their core business in
2009 was 35-40
- That number has grown to 110 in 2012
There are 12 Waffle Franchise opportunities
in the world today, only 7 in the United States
9. What Makes Waffle Brothers A
Unique and Great Opportunity
Waffle Types (5), not including specials and variety of
toppings (30+)
Fresh Fruit approach: Quality and Quantity
Combination of Waffles and Sandwiches, as well as
Gluten Free and Vegan options… everyone is happy!
Imported from Belgium: Irons and Nib Sugar
Fun, Funky and Engaging environment; We love our
people and it shows!!!
Relatively low start-up costs given the revenue
generation opportunity
Abbreviated hours of operation (Original Model: 7am – 4
pm
Added revenue generation through catering services and
bagged Waffles
10. “The Way of the Waffle”
Proven Systems, Support and
Training
Minimum 5 day training in Denver, CO
Onsite training and ongoing support
Assistance with lease negotiations and site
selection
Continual development with promotions and best
practices
Monthly calls for assistance in day-to-say
operations
Webinars for updates on business practices and
news
Master Support training on how to run business at
11. Single Unit
Franchise Fee: $40,000
Total Minimum Start Up: $161,000
Additional Units Fee: $35,000
Minimum Net Worth: $300,000
Minimum Cash Investment: $50,000
12. Master Franchise
Territory Fee: $150,000-$335,000
Total Investment: $???
Minimum Net Worth: $500,000
Minimum Cash Investment: $65,000
Royalty Retained: 2.5%
