This presentation showcases how Contetra helped Fracktal Works overcome financial blind spots and build a strong foundation for growth. It highlights key challenges like unclear profitability, inconsistent MIS, and cost control issues, and explains the structured interventions—Investor MIS, break-even analysis, distributor incentives, runway planning, and cash flow projections. The case study demonstrates how virtual CFO services in India and fractional CFO services in India empower high-growth companies to move from reactive finance to proactive decision-making.

1. By
Contetra Private
Limited
Fracktal Works: Turning
Financial Blind Spots into
Strength
C a s e S t u d y by C o n t e t ra

2. The Context
• Tech firms under pressure to
scale & innovate
• Financial systems lagging behind
growth
• Leads to blind spots in cash, MIS,
and profitability
• Many founders turn to
virtual CFO services in India for
clarity

3. The Challenges
• Profitability unclear despite
revenue growth
• MIS outdated & inconsistent
• Rising costs with poor
visibility
• Growth outpacing finance
backbone

4. The Contetra
Approach
• Investor MIS + CEO commentary
• Break-even analysis for profitability
clarity
• Incentive models for distributors
• Runway analysis for liquidity planning
• Rolling cash flow projections

5. Why It Matters
• Fractional CFO services in India
embed scalable structures
• Finance shifts from reactive to
proactive
• Balances growth with
compliance, control & confidence
• Enables smarter allocation of
resources

6. Outcomes
• Accurate MIS = sharper
leadership decisions
• Runway analysis improved
liquidity visibility
• Incentives aligned profitability
at SKU level
• Living systems created: MIS,
templates, projections,
frameworks

7. Key Lessons for
High-Growth Firms
• Profitability clarity is non-negotiable
• Investors buy clarity, not chaos
• Cash is strategy, not just operations

8. +91 98338 18857
Contact Us
growth@contetra.com
https://contetra.com/strategic-busin
ess-financial-management-solutions/

9. Thank
YO U