Flogs is a calendar synchronization service that imports events from various sources directly into users' personal calendars. It allows calendars to be shared with friends and family through social networks. Fox Sports, a division of News Corporation that holds broadcasting rights for various sporting events, worked with Flogs to develop an easy to use, tailor-made TV channel finder tool for subscribers to find and add their favorite shows to their digital calendars. This provided a new communication channel and increased customer comfort and loyalty.