The document summarizes Ford's 2011 Fiesta marketing strategy and compares it to competitors. It discusses the Fiesta's high gas mileage and safety ratings, along with viral marketing videos. Production takes place in five global facilities using just-in-time inventory methods. The Fiesta is distributed worldwide through dealerships supplied by distribution centers.

2. Ford Fiesta 2011Andrew DymskiRyan McMorrowMegan MarkleyDrive One.

3. Fiesta Marketing Strategy

4. Fiesta Marketing Strategy

5. Don’t Take Our Word For It

7. Fiesta CompetitionHonda Fit$18,260 Combinedmpg: 29Compression ratio : 10.4Front Leg Room: 41.3 (in)

8. Fiesta CompetitionToyota Yaris$13,955Combined mpg: 31 4 speed automatic, electrically controlled with overdrive. No manual transmission available.Compression ratio: 10.5Turning diameter: 30.8

9. Fiesta CompetitionNissan Versa Hatchback $16,900Combined mpg: 30Not available with manual transmissionCompression Ratio: 9.9

10. Top Safety Pick by the IIHSWe ain’t no dummies!

11. Viral Fiestas! Miles Per Gallon, The Best!http://www.youtube.com/watch?v=yVC7ZjMur_U&feature=player_embeddedFull of Features!http://www.youtube.com/watch?v=fUVjxk7WNNE&feature=player_embedded

12. ManufacturingFive Manufacturing Facilities around the World

13. Assembly Line Concept

14. Just in Time Inventory

15. Parts from around the WorldDistribution ModelAround the WorldBrick and MortarNo Online OrderingDistribution Centers to Individual Dealers