Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
1. Pippi Långstrump, Pippilotta Viktualia Rullgardina Krusmynta Efraimsdotter Långstrump, är en av Astrid Lindgrens mest kända litterära figurer och även namnet på den första boken om Pippi och hennes vänner, Tommy och Annika. Pippi-böckerna finns översatta till 92 olika språk.[1] pippi långstrump Pippi är en ovanlig flicka. Särskilt på 1940-talet, då böckerna kom ut, kunde hon upplevas som kontroversiell: Hon är världens starkaste, har fräknar och röda flätor som står rakt ut, säger emot vuxna, är ouppfostrad och har ingen livserfarenhet. Hon bor utan föräldrar i ett hus kallat Villa Villekulla tillsammans med sin prickiga häst Lilla gubben och sin apa Herr Nilsson. Hon äter ""krumelurpiller"", hennes mamma är i himlen, hennes pappa Efraim Långstrump är kung på söderhavsön Kurrekurreduttön och hon har en kappsäck complete med guldpengar. I böckerna om Pippi myntas även begrepp så som pluttifikationstabellen, spunk och sak-letare.