Web traffic refers to the circulation of information across the internet. There is no single point to measure total internet traffic due to its distributed nature. While internet traffic data from public peering points can provide an indication of growth and volume, these figures exclude traffic within a single provider's network and between private peering points.

1. Web website traffic is the circulation of information all over the Web. Boost Ranking
Because of the distributed nature of the Internet, there is no single point of measurement for total
Internet traffic. These figures exclude traffic that remains within a single service provider's network as
well as traffic that crosses private peering points, even though internet traffic data from public peering
points can give an indication of Internet growth and volume.