Case Study of Flipkart and what it is. Successful campaigns,Social media strategy,success mantra and objective of Flipkart.

2.  Flipkart is an electronic commerce company
headquartered in Bangalore, Karnataka. It was founded by
the alumni Sachin Bansal and Binny Bansal of the Indian
Institute of Technology Delhi in 2007. They are not related
to each other. They were the employees of Amazon.com,
and left to create their own company incorporated in
October 2007 as Flipkart Online Services Pvt. Ltd. The
company is registered in Singapore. Flipkart has launched
its own product “DigiFlip” with products including tablets,
USBs, and laptop bags.
 According to Morgan Stanley, the current market value of
Flipkart is $5.54 billion as of November 2016.

3.  In FinancialYear 2015, Flipkart Ltd registered Rs 10,245.8 crore in
revenues, up 28.7% or Rs 2,937.7 crore a year ago. Its operating margin
improved from -31.26% in FY2014 to -25.21% in FY2015. Flipkart
invested in Startups like QikPod, its Parcel Delivery Locker Service.Their
main motive is to provide a parcel-delivery locker service and its goal is to
minimize the last mile delivery problem.They will be setting these
lockers in various places like General Stores, Coffee shops,Offices, Public
Transit Locations, Retail Outlets etc.
 Flipkart.com is the #5 E-CommerceWebsite in India. (Source:
techinasia.com)
 Over $300 million in Gross MerchandiseVolume (GMV)
 As per Alexa traffic rankings, Flipkart ranks 170 on Alexa and 6 on Google
Rankings and is among the top 10 Indian websites which has also been
credited with being India’s largest online bookseller with over 17 million
titles on offer.

4.  #Achhakiya #BigBillionDay #DoThumbThing
#Wednesdaysale #Powerhouse Flipkart’s
India Shopping Festival #DiwaliWish
 “Shopping ka Naya Address”& “Shop
Anytime, Anywhere”

5.  Excellent customer service – Flipkart focuses on providing satisfaction to
their users, a satisfaction which other competitors failed to give to the
users. Great customer service has been its hallmark. The website is very
Easy to use, hassle free payment system –The user interface is sleek and
it has easy to understand terms and conditions. Internet banking/Card
on delivery mode of payment –This has been a major instrument in
Flipkart’s success.Almost 60% of its sales happen through this mode.
Cash on delivery built a trust in the mind of every single user of Flipkart
and Indian customers who were always afraid to make payments online.
Talking about the experience of users – other e-commerce site brands
tried to cram the maximum amount of information possible into every
single page whereas Flipkart focused on providing only the relevant info.

6.  Recommendation based Creative Campaigns to
discover the fear of Online Shopping experience.
Launched Campaigns such as “The Big Billion Day”
 Twitter – 1.24 million Followers
 Facebook – 6.1 million Likes
 Google+ – 900k followers
 Youtube – 5.5 MillionViews
 24*7 Customer Service Channel.
 Deals/ Offers based Pinterest.
 Regular updates on new Products.
 Offers and Discounts using appealing Videos and
Images.

7.  Flipkart is the first billion dollar E-Commerce
Company from India (going by 2015 estimates). It is by
far the leading online store in the nation. Now that
Amazon has entered India since early 2014, this news
becomes even more significant, considering that
Amazon has previously, and unsuccessfully, tried
acquiring the company, with Flipkart demanding a
very high buyout price. With the online retail industry
in India pegged to reach $1.5 billion (2015), sources
suggest that e-commerce is just emerging up in India
and we may soon see many more Internet companies
achieving similar success.