The document discusses how the game Flappy Bird triggers the release of dopamine in the brain through achieving goals and scoring points in the game. Dopamine is associated with feelings of pleasure, achievement, and habit formation, which explains why games can be addicting. By its design, Flappy Bird aims to have the player continuously score more points and feel compelled to play again by tapping the icon, triggering more dopamine release and feelings of pleasure and accomplishment in the brain.

1. Chemistry behind flappybird
What is flappy bird?
•Tap on the screen to go up and not ,to go down
•Every time you pass the pipes you score a point
•You hit the ground or hit the pipes you loose..
Game over!!

2. Chemistry behind flappybird
In process
 Score 39 one less than 40
 Play again I score 40 and I get to 43
 Ohh.. Just little close and I do try again
and score more
 Our brains and body are designed for
achievements.

3. Chemistry behind flappybird
Achievement
 Its exactly like
finding the perfect
soul mate
 Getting that dream
job!

4. Chemistry behind flappybird
 Or winning that Olympic race

5. Chemistry behind flappybird
 Achievement = release of chemicals in
our brains especially
DOPAMINE!!!!

6. Chemistry behind flappybird
 Dopamine is also released when you
are in love or during sex

7. Chemistry behind flappybird
 Brain is recording the path to which
you reached that goal
 Ohh.. Now let me tap on that icon and
play again

8. Chemistry behind flappybird
 Just tapping at the icon releases some
amount of dopamine
 Dopamine is the main reason behind
Pleasure
Habit formation
Rage
And feeling of “fuck!! I am awesome”
• In a way game developers are controlling
our brains to release the pleasure
hormone