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May 2017
Five Tactical Considerations Well Before an IPO
Lessons Learned from 81 IPOs
Brian Truesdale, Managing Director
Global Head of Software Investment Banking
1
Brian Truesdale
Global Head of Software Investment Banking
20+ years Technology IB
Select transactions:
IPOs
Follow-Ons
Convertible debt
Debt
M&A
2
Tech (and Healthcare) dominate IPO market since 2016
2
Healthcare
Offer / 30 day1
Diversified
Technology
Energy
Real Estate
Consumer
Financials
Sector % above / within12017 vs 2016 # IPOs
2
2
8
1
6
6
8
7
7
27
18
3
4
4
5
8
6
9
100%
100%
40%
75%
67%
50%
2016YTD 2016 2017YTD
75%
1 Represents metrics for 2017YTD IPOs
27%
21%
0%
14%
15%
17%
6%
3
Tech (and Healthcare) dominate IPO market since 2016
3
Healthcare
Offer / 30 day1
Diversified
Technology
Energy
Real Estate
Consumer
Financials
Sector % above / within12017 vs 2016 # IPOs
2
2
8
1
6
6
8
7
7
27
18
3
4
4
5
8
6
9
100%
100%
40%
75%
67%
50%
2016YTD 2016 2017YTD
75%
27%
21%
0%
14%
15%
17%
6%
1 Represents metrics for 2017YTD IPOs
4
Software has led Tech IPO issuance
($mm) 2011 - 2015 2016 2017 YTD
# 70 6 5
Revenue
CY $107 $120 $227
FY $137 $156 $318
% growth 28% 28% 36%
uFCF margin
CY (9%) (2%) (7%)
FY 2% (2%) (5%)
Offer / 30 day 28% 49% 34%
Note: Represents median metrics in given time period
2017 YTD($mm) 20162011 - 2015
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What do investors focus on?
Scale
Path to
profitability
M&A
potential
Go-to-
market
strategy
Competitive
advantage
Management
team
Growth
Market
leadership
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5 Tactical considerations well before an IPO
Engage buyside early and often
Prepare to go public for a given year, not month
Unit economics....the new secret sauce
Dual track?  Proactive, opportunistic, and responsive
Management + Board  Public company caliber3
2
1
4
5
7
Evolution from metrics to unit economics
The new...The old...
Metrics that explain, differentiate and position your business
Plan ahead and be proactive
ASPs
Operating profit
Maintenance attach rates
RevenueDSOs
Maintenance renewal rates
Net income
Maintenance churn
ACV
Gross margin less CAC
MRR
LTV/CAC
Payback period
CAC
Cohort analysis
Net expansion rates
Cohort contribution margin
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This presentation does not constitute a commitment by any J.P. Morgan entity to underwrite,
subscribe for or place any securities or to extend or arrange credit or to provide any other
services.
This presentation is for discussion purposes only and is incomplete without reference to, and
should be viewed solely in conjunction with, the oral briefing provided by J.P. Morgan.
Neither this presentation nor any of its contents may be disclosed or used for any other purpose
without the prior written consent of J.P. Morgan. Companies and individuals named are for
illustrative purposes only. This information should be treated confidentially.
Any distribution, copy, reprints, or forwarding of these materials to others without the explicit
permission of JPMorgan Chase is strictly prohibited.
© 2017 JPMorgan Chase & Co. All rights reserved.
Disclaimer

Five Tactical Considerations Well Before an IPO

  • 1.
    0 May 2017 Five TacticalConsiderations Well Before an IPO Lessons Learned from 81 IPOs Brian Truesdale, Managing Director Global Head of Software Investment Banking
  • 2.
    1 Brian Truesdale Global Headof Software Investment Banking 20+ years Technology IB Select transactions: IPOs Follow-Ons Convertible debt Debt M&A
  • 3.
    2 Tech (and Healthcare)dominate IPO market since 2016 2 Healthcare Offer / 30 day1 Diversified Technology Energy Real Estate Consumer Financials Sector % above / within12017 vs 2016 # IPOs 2 2 8 1 6 6 8 7 7 27 18 3 4 4 5 8 6 9 100% 100% 40% 75% 67% 50% 2016YTD 2016 2017YTD 75% 1 Represents metrics for 2017YTD IPOs 27% 21% 0% 14% 15% 17% 6%
  • 4.
    3 Tech (and Healthcare)dominate IPO market since 2016 3 Healthcare Offer / 30 day1 Diversified Technology Energy Real Estate Consumer Financials Sector % above / within12017 vs 2016 # IPOs 2 2 8 1 6 6 8 7 7 27 18 3 4 4 5 8 6 9 100% 100% 40% 75% 67% 50% 2016YTD 2016 2017YTD 75% 27% 21% 0% 14% 15% 17% 6% 1 Represents metrics for 2017YTD IPOs
  • 5.
    4 Software has ledTech IPO issuance ($mm) 2011 - 2015 2016 2017 YTD # 70 6 5 Revenue CY $107 $120 $227 FY $137 $156 $318 % growth 28% 28% 36% uFCF margin CY (9%) (2%) (7%) FY 2% (2%) (5%) Offer / 30 day 28% 49% 34% Note: Represents median metrics in given time period 2017 YTD($mm) 20162011 - 2015
  • 6.
    5 What do investorsfocus on? Scale Path to profitability M&A potential Go-to- market strategy Competitive advantage Management team Growth Market leadership
  • 7.
    6 5 Tactical considerationswell before an IPO Engage buyside early and often Prepare to go public for a given year, not month Unit economics....the new secret sauce Dual track?  Proactive, opportunistic, and responsive Management + Board  Public company caliber3 2 1 4 5
  • 8.
    7 Evolution from metricsto unit economics The new...The old... Metrics that explain, differentiate and position your business Plan ahead and be proactive ASPs Operating profit Maintenance attach rates RevenueDSOs Maintenance renewal rates Net income Maintenance churn ACV Gross margin less CAC MRR LTV/CAC Payback period CAC Cohort analysis Net expansion rates Cohort contribution margin
  • 9.
    8 This presentation doesnot constitute a commitment by any J.P. Morgan entity to underwrite, subscribe for or place any securities or to extend or arrange credit or to provide any other services. This presentation is for discussion purposes only and is incomplete without reference to, and should be viewed solely in conjunction with, the oral briefing provided by J.P. Morgan. Neither this presentation nor any of its contents may be disclosed or used for any other purpose without the prior written consent of J.P. Morgan. Companies and individuals named are for illustrative purposes only. This information should be treated confidentially. Any distribution, copy, reprints, or forwarding of these materials to others without the explicit permission of JPMorgan Chase is strictly prohibited. © 2017 JPMorgan Chase & Co. All rights reserved. Disclaimer