Let’s face it—it’s not easy to go solo or start your own business in the media industry these days. While it is important for digital media to have quality content, maintaining cashflow and developing a sustainable business model is often not the first consideration when making plans for a “fresh new website.” Marko Mudrinic showcases how he and his partners founded one of the most influential tech media companies in the Balkans, and some of the common mistakes of new media entrepreneurs.