Firehouse Subs was founded in 1994 by two firefighters and has grown to over 379 locations across 19 states. The company focuses on selling high quality subs and franchises. It is dedicated to supporting local public safety organizations through its Public Safety Foundation. The keys to the success of both the franchisees and the franchisor include a focus on people, operations, profitability, marketing, and upholding the Firehouse Subs brand.

2. AGENDA
Two Key Businesses:
1. Selling Subs
2. Selling Franchises

3. Opened in 1994
Founded by FIREMEN
More than 200 years of firefighting service

4. a SINGLE, successful restaurant
with a WINNING formula…

5. food fit for a firefighter
Secret’s in the steam
High quality meats, sliced fresh daily
Hearty portions served Fully Involved®
Featuring hot Specialty Subs such as…

6. Hook & Ladder® New York Steamer® Italian™ Meatball™

7. add some fuel to the fire
1st Place Foodservice
Packaging Awards

8. the experience…

9. Dedicated to improving the life-saving capabilities of emergency service
entities in communities served by Firehouse Subs, by providing
funding, resources and support to public safety entities.

10. helping our hometown HEROES
thermal imaging
camera
Valued at $10,000
Easley, South Carolina

11. spreading like wildfire…
379 locations in 19 states
area representative model
market planning
average unit volume
Capital 94

12. 400 371 379
347
350
306
300 258
250 212
200 172
150 120
100 59
41
50 16 26 37
1 3 6 8
0

14. franchisee Marketing
keys to success
LSM
Catering
Public Safety Foundation
Profitability
Operational Excellence
People & Culture

15. 1. People & Culture

16. 2. Operational Excellence

17. 3. Profitability

18. 4. Public Safety Foundation

19. 5. Catering

20. 6. Local Store
Marketing

21. 7. Marketing

22. franchisor Be Fair
keys to success
Involve the Zees
Select the Right Site
Select the Right Zees
Protect the Core Financial Model
Provide Excellent Service & Training
Enforce Brand Standards & Expect Superior Performance

23. 1. Enforce brand standards and expect
superior performance

24. 2. Provide excellent service
and training

25. 3. Protect the core
financial model

26. 4. Select the
right franchisees

27. 5. Select the right sites

28. 6. Involve the
franchise
community in
the decision-
making process

29. 7. Be fair

30. thank you!
dfox@firehousesubs.com
www.firehousesubs.com
www.facebook.com/firehousesubs
www.twitter.com/Firehouse_Subs
Q&A