Slides that accompany this video: http://www.torontocorporatevideo.com/getsmart/davepollard.html

1. Finding the Sweet Spot finding the sweet spot

4. Your Sweet Spot Spot Spot finding the sweet spot

5. The Right Partners Partners Partners finding the sweet spot

6. The Research Process Process Process finding the sweet spot

7. The Innovation Process Process Process finding the sweet spot

8. Resilience, Relationships, Collaboration, Acting “On Principle” Principle” Principle” Principle” Principle” finding the sweet spot TRADITIONAL CORPORATION NATURAL ENTERPRISE Modus Operandi Analyze, Plan, Prescribe Solutions Enable Understanding to Emerge; Improvise; Adapt Organizational Structure Hierarchy; Vertical Info Flows Flat; Networked; Egalitarian; P2P Info Flows Sources of Capital & Funding External; Ceded Control Organic (Customer, Earnings); Partner Control Marketing Process Advertise to “Create Demand” Viral How Success is Measured Shareholder ROI, Size Well-Being of Partners, Customers, Community Relationship to Community Develop Product, Mass Produce, Market to “Consumers” Identify & Respond to Needs, Mass Customize; Co-Develop with Customers Relationship to Customers/ Competitors Political/Economic Power via Size Competitiveness / Dominance Brand Presence Collaboration Customer Intimacy Strong 2-way Communication

9. Questions? Questions! Questions! finding the sweet spot