This document discusses leveraging live performances in today's music industry. It covers building a team by going the DIY route or hiring professionals. Going DIY involves using services like Reverbnation, SonicBids, and Musicpage to manage promotion and booking. Hiring professionals is recommended when an artist is ready to seek a label deal. Hiring should consider roles for management, legal counsel, booking agents, publicity, publishing, and business management. The panelists will provide strategies for both DIY and professional approaches.