4. “PPP”
Purpose
Demonstrate competence as a sales engineer at Nalco
Process
Focus on 3 key projects
Integrate Nalco business & sales models for each project
Identify savings opportunities
Present advice to future interns
Payoff
Gain a better understanding of why I am an excellent fit for a sales
role with Nalco and supply future interns with tools & insight
4
5. Edaleen Dairy
Dairy farm in Lynden, WA
Nalco Customer for 4 years
Key Business Drivers: Reduction of water & fuel usage
Account Size: ~$12,000/yr.
5
PAC 1
PAC 2
PAC 3
6. Edaleen Dairy: People & System Assurance
System
No deaerator
2 Boilers
- 12,000 lb/hr.
- 125 PSIG
Kevin
Focuses on task
Results
6
Kevin
Plant Mgr.
Brett
Operator
Dave
Operator
*Quarterly service
7. Edaleen Dairy: Continuous Improvement
Feed water tank issues
Quick, inexpensive solution: Insulation
Long-term solution: Live steam injection
Water optimization problem
Solution: Installation of surface BD controller
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8. 1 photo or graphic/no text
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Edaleen Dairy: ROI/Value Communication
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9. Pepsi Northwest Beverages
Beverage Bottling Plant in Tumwater, WA
Nalco customer for 8 years
Key business drivers: Asset protection & water usage
Fun fact: Can produce up to 1,100 cans/minute
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PAC 1
PAC 2
PAC 3
10. PNWB: People Survey
Gerald
Minimal nonverbal behavior
Quiet, soft-spoken
Slow & systematic pace
Dave
Shares lots of personal stories
Spacious gestures
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Grant
Plant Mgr.
Garry
Sales Mgr.
Gerald
Maintenance Mgr.
Steve
Purchasing
Herald
Supervisor
Dave
Supervisor
Zack
Supervisor
Jane
Quality Mgr.
11. 1 photo or graphic/no text
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Application of VSP
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12. 1 photo or graphic/no text
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Application of VSP
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13. PNWB: An Analytical Approach
2 running boilers necessary for Gatorade production
“Cannot afford to lose another boiler”
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Low pH
High Iron
Leaking pipes
High iron
Low cycles
Low temp.
14. PNWB: Detailed Description of Problems
Iron deposits on steam generating surfaces of boiler
Causes reduction in heat transfer efficiency
Iron problems originate in condensate system
• Dissolved gases aren’t being cooked off in FW tank
• CO2 drives corrosion
• O2 causes corrosion
• Low pH drives corrosion rates
14
15. PNWB: Current program
Current program
Improper chemical treatment
Miura Boilers
- High heat flux systems
- Mild steel economizer
- Integral conductivity probe issues, hence low cycles
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16. PNWB: Proposal
Operational/Mechanical
Replace condensate return piping
Install external surface blowdown controller
Live steam injection into Feed Water tank
Chemical
Scale/corrosion inhibition in boilers (22310)
Neutralized oxygen scavenger (2895 Plus)
pH buffer in condensate (1820)
Costs
$3,000 for condensate return piping
$2,500 for labor
$250,000 for a new boiler
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17. 1 photo or graphic/no text
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PNWB: ROI & Savings
17
18. Peace Health
Hospital located in Bellingham, WA
Currently: ChemTech.
Key business drivers: Asset protection & prestige
Cold to interested
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PAC 1
PAC 2
PAC 3
19. Peace Health: Overcoming No Trust
Values Relationships & Results
Loves going to the range
Set up an appointment to shoot together
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20. Peace Health: Overcoming No Need
Discoveries
Boilers
- High Hardness
- Slightly low sulfite levels
Towers
- Feeding a nonoxidizing biocide tab
- Low chlorine levels
- pH 9+
- High cycles
Biocide Quick Reference
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Thermal
Foulant Conductivity
CaCO3 1.3-1.7
CaSO4 1.3
CaPO4 1.5
MgPO4 1.3
Fe Oxide 1.7
Biofilm 0.4
Common
biofilms are 4
times more
insulating
than CaCO3
scale!
21. 1 photo or graphic/no text
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Peace Health: Potential scale in boilers
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23. 2 photos with text
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gray boxes
“Concise Advice”
1. Safety First
2. Utilize & expand your network
3. LSCPA
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Bonus: Learn how to golf!
24. Conclusion
Purpose
Demonstrate competence as a sales engineer at Nalco
Process
Focus on 3 key projects
Integrate Nalco business & sales models for each project
Identify savings opportunities
Present advice to future interns
Payoff
Gain a better understanding of why I am an excellent fit for a sales
role with Nalco and supply future interns with tools & insight
24
1. Small Plant
2. Simple system
3. Utilized CMV model as a tool
Last service visit, I discovered nonhomogenous temp. dist. In FW tank; only source of heating is C.R.
Since Kevin’s main priority is the results…
Kevin, you’re wasting $20k/yr., mostly on dumping hot water
Next time Josh and I go out for service, we’re expecting they’ve taken action
After conducting a people survey, I observed…
Gerald is a chem e from WSU, so we’ve had our head-butting moments
It was difficult to manage completely opposite social styles, because I had to alter my communication style depending on the social style
Since the key decision-maker was analytical, I had to make sure to do business in a structured & organized manner, and focus on the process
How I changed my sales approach to cater to his analytical view
Then I tell Gerald, “you know iron deposits reduce your heat transfer efficiency & originate in the condensate system, right?”
He says, “tell me more about the condensate system”
Gerald asks, “what about our current program?”
Gerald says, “What should we do?”
Initially, I showed him the sheet and he didn’t believe the ROI, but after taking him through the process, he began taking action
This sheet was meaningless to Gerald unless I showed him the process
Pete’s a guy who values relationships
There we are during my plant survey
We’ve gotten past no trust, now we need to get over no need
Towers
Resistant bacteria build up if not using an oxidizing biocide
pH conditions are significantly reducing effectiveness of biocide & increase risk for scale
We’re still in the discovery process
You could be paying an extra 13k a year, has your current provider mentioned this to you?
Now I’m moving on to some advice for future interns… The sales notebook was a very powerful tool for me
Over 20 sales calls, and got 5 meetings, and followed up every meeting or cold call with an email
Point is, persistence pays off
Overview – go over PPP
Before: Ben Duffy. Ie. So you’ve seen x amount of presentations and you’re probably wondering what I have to offer, does that sound right?
After: Checking question ie. Does that sound good to you guys?