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MY SUMMER INTERNSHIP EXPERIENCE
ASHRAF FARAJ
1
INTERN, DISTRICT WL184
Thursday September 1st, 2016
My Safety Moment
 Distance Vs. Time
 4-second rule
2
Personal Background
 True Seattlite
 Senior @ UW
 Prior Experience
 Enjoy fitness & outdoors
3
“PPP”
 Purpose
 Demonstrate competence as a sales engineer at Nalco
 Process
 Focus on 3 key projects
 Integrate Nalco business & sales models for each project
 Identify savings opportunities
 Present advice to future interns
 Payoff
 Gain a better understanding of why I am an excellent fit for a sales
role with Nalco and supply future interns with tools & insight
4
Edaleen Dairy
 Dairy farm in Lynden, WA
 Nalco Customer for 4 years
 Key Business Drivers: Reduction of water & fuel usage
 Account Size: ~$12,000/yr.
5
PAC 1
PAC 2
PAC 3
Edaleen Dairy: People & System Assurance
 System
 No deaerator
 2 Boilers
- 12,000 lb/hr.
- 125 PSIG
 Kevin
 Focuses on task
 Results
6
Kevin
Plant Mgr.
Brett
Operator
Dave
Operator
*Quarterly service
Edaleen Dairy: Continuous Improvement
 Feed water tank issues
 Quick, inexpensive solution: Insulation
 Long-term solution: Live steam injection
 Water optimization problem
 Solution: Installation of surface BD controller
7
1 photo or graphic/no text
Place your photo or graphic on top of the gray box
Edaleen Dairy: ROI/Value Communication
8
Pepsi Northwest Beverages
 Beverage Bottling Plant in Tumwater, WA
 Nalco customer for 8 years
 Key business drivers: Asset protection & water usage
 Fun fact: Can produce up to 1,100 cans/minute
9
PAC 1
PAC 2
PAC 3
PNWB: People Survey
 Gerald
 Minimal nonverbal behavior
 Quiet, soft-spoken
 Slow & systematic pace
 Dave
 Shares lots of personal stories
 Spacious gestures
10
Grant
Plant Mgr.
Garry
Sales Mgr.
Gerald
Maintenance Mgr.
Steve
Purchasing
Herald
Supervisor
Dave
Supervisor
Zack
Supervisor
Jane
Quality Mgr.
1 photo or graphic/no text
Place your photo or graphic on top of the gray box
Application of VSP
11
1 photo or graphic/no text
Place your photo or graphic on top of the gray box
Application of VSP
12
PNWB: An Analytical Approach
 2 running boilers necessary for Gatorade production
 “Cannot afford to lose another boiler”
13
Low pH
High Iron
Leaking pipes
High iron
Low cycles
Low temp.
PNWB: Detailed Description of Problems
 Iron deposits on steam generating surfaces of boiler
Causes reduction in heat transfer efficiency
Iron problems originate in condensate system
• Dissolved gases aren’t being cooked off in FW tank
• CO2 drives corrosion
• O2 causes corrosion
• Low pH drives corrosion rates
14
PNWB: Current program
 Current program
 Improper chemical treatment
 Miura Boilers
- High heat flux systems
- Mild steel economizer
- Integral conductivity probe issues, hence low cycles
15
PNWB: Proposal
 Operational/Mechanical
 Replace condensate return piping
 Install external surface blowdown controller
 Live steam injection into Feed Water tank
 Chemical
 Scale/corrosion inhibition in boilers (22310)
 Neutralized oxygen scavenger (2895 Plus)
 pH buffer in condensate (1820)
 Costs
 $3,000 for condensate return piping
 $2,500 for labor
 $250,000 for a new boiler
16
1 photo or graphic/no text
Place your photo or graphic on top of the gray box
PNWB: ROI & Savings
17
Peace Health
 Hospital located in Bellingham, WA
 Currently: ChemTech.
 Key business drivers: Asset protection & prestige
 Cold to interested
18
PAC 1
PAC 2
PAC 3
Peace Health: Overcoming No Trust
 Values Relationships & Results
 Loves going to the range
Set up an appointment to shoot together
19
Peace Health: Overcoming No Need
 Discoveries
 Boilers
- High Hardness
- Slightly low sulfite levels
 Towers
- Feeding a nonoxidizing biocide tab
- Low chlorine levels
- pH 9+
- High cycles
 Biocide Quick Reference
20
Thermal
Foulant Conductivity
CaCO3 1.3-1.7
CaSO4 1.3
CaPO4 1.5
MgPO4 1.3
Fe Oxide 1.7
Biofilm 0.4
Common
biofilms are 4
times more
insulating
than CaCO3
scale!
1 photo or graphic/no text
Place your photo or graphic on top of the gray box
Peace Health: Potential scale in boilers
21
“Sales Notebook”
22
2 photos with text
Place your photos on top of the
gray boxes
“Concise Advice”
1. Safety First
2. Utilize & expand your network
3. LSCPA
23
Bonus: Learn how to golf!
Conclusion
 Purpose
 Demonstrate competence as a sales engineer at Nalco
 Process
 Focus on 3 key projects
 Integrate Nalco business & sales models for each project
 Identify savings opportunities
 Present advice to future interns
 Payoff
 Gain a better understanding of why I am an excellent fit for a sales
role with Nalco and supply future interns with tools & insight
24
Any Questions?
25
Got questions? Really?
• Thank you District WL184!
• Special thanks to Josh, Wes, AJ, Lanae

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FinalPresentation_NalcoWater

  • 1. MY SUMMER INTERNSHIP EXPERIENCE ASHRAF FARAJ 1 INTERN, DISTRICT WL184 Thursday September 1st, 2016
  • 2. My Safety Moment  Distance Vs. Time  4-second rule 2
  • 3. Personal Background  True Seattlite  Senior @ UW  Prior Experience  Enjoy fitness & outdoors 3
  • 4. “PPP”  Purpose  Demonstrate competence as a sales engineer at Nalco  Process  Focus on 3 key projects  Integrate Nalco business & sales models for each project  Identify savings opportunities  Present advice to future interns  Payoff  Gain a better understanding of why I am an excellent fit for a sales role with Nalco and supply future interns with tools & insight 4
  • 5. Edaleen Dairy  Dairy farm in Lynden, WA  Nalco Customer for 4 years  Key Business Drivers: Reduction of water & fuel usage  Account Size: ~$12,000/yr. 5 PAC 1 PAC 2 PAC 3
  • 6. Edaleen Dairy: People & System Assurance  System  No deaerator  2 Boilers - 12,000 lb/hr. - 125 PSIG  Kevin  Focuses on task  Results 6 Kevin Plant Mgr. Brett Operator Dave Operator *Quarterly service
  • 7. Edaleen Dairy: Continuous Improvement  Feed water tank issues  Quick, inexpensive solution: Insulation  Long-term solution: Live steam injection  Water optimization problem  Solution: Installation of surface BD controller 7
  • 8. 1 photo or graphic/no text Place your photo or graphic on top of the gray box Edaleen Dairy: ROI/Value Communication 8
  • 9. Pepsi Northwest Beverages  Beverage Bottling Plant in Tumwater, WA  Nalco customer for 8 years  Key business drivers: Asset protection & water usage  Fun fact: Can produce up to 1,100 cans/minute 9 PAC 1 PAC 2 PAC 3
  • 10. PNWB: People Survey  Gerald  Minimal nonverbal behavior  Quiet, soft-spoken  Slow & systematic pace  Dave  Shares lots of personal stories  Spacious gestures 10 Grant Plant Mgr. Garry Sales Mgr. Gerald Maintenance Mgr. Steve Purchasing Herald Supervisor Dave Supervisor Zack Supervisor Jane Quality Mgr.
  • 11. 1 photo or graphic/no text Place your photo or graphic on top of the gray box Application of VSP 11
  • 12. 1 photo or graphic/no text Place your photo or graphic on top of the gray box Application of VSP 12
  • 13. PNWB: An Analytical Approach  2 running boilers necessary for Gatorade production  “Cannot afford to lose another boiler” 13 Low pH High Iron Leaking pipes High iron Low cycles Low temp.
  • 14. PNWB: Detailed Description of Problems  Iron deposits on steam generating surfaces of boiler Causes reduction in heat transfer efficiency Iron problems originate in condensate system • Dissolved gases aren’t being cooked off in FW tank • CO2 drives corrosion • O2 causes corrosion • Low pH drives corrosion rates 14
  • 15. PNWB: Current program  Current program  Improper chemical treatment  Miura Boilers - High heat flux systems - Mild steel economizer - Integral conductivity probe issues, hence low cycles 15
  • 16. PNWB: Proposal  Operational/Mechanical  Replace condensate return piping  Install external surface blowdown controller  Live steam injection into Feed Water tank  Chemical  Scale/corrosion inhibition in boilers (22310)  Neutralized oxygen scavenger (2895 Plus)  pH buffer in condensate (1820)  Costs  $3,000 for condensate return piping  $2,500 for labor  $250,000 for a new boiler 16
  • 17. 1 photo or graphic/no text Place your photo or graphic on top of the gray box PNWB: ROI & Savings 17
  • 18. Peace Health  Hospital located in Bellingham, WA  Currently: ChemTech.  Key business drivers: Asset protection & prestige  Cold to interested 18 PAC 1 PAC 2 PAC 3
  • 19. Peace Health: Overcoming No Trust  Values Relationships & Results  Loves going to the range Set up an appointment to shoot together 19
  • 20. Peace Health: Overcoming No Need  Discoveries  Boilers - High Hardness - Slightly low sulfite levels  Towers - Feeding a nonoxidizing biocide tab - Low chlorine levels - pH 9+ - High cycles  Biocide Quick Reference 20 Thermal Foulant Conductivity CaCO3 1.3-1.7 CaSO4 1.3 CaPO4 1.5 MgPO4 1.3 Fe Oxide 1.7 Biofilm 0.4 Common biofilms are 4 times more insulating than CaCO3 scale!
  • 21. 1 photo or graphic/no text Place your photo or graphic on top of the gray box Peace Health: Potential scale in boilers 21
  • 23. 2 photos with text Place your photos on top of the gray boxes “Concise Advice” 1. Safety First 2. Utilize & expand your network 3. LSCPA 23 Bonus: Learn how to golf!
  • 24. Conclusion  Purpose  Demonstrate competence as a sales engineer at Nalco  Process  Focus on 3 key projects  Integrate Nalco business & sales models for each project  Identify savings opportunities  Present advice to future interns  Payoff  Gain a better understanding of why I am an excellent fit for a sales role with Nalco and supply future interns with tools & insight 24
  • 25. Any Questions? 25 Got questions? Really? • Thank you District WL184! • Special thanks to Josh, Wes, AJ, Lanae

Editor's Notes

  1. Rather than PSRs, Tech. lessons, MDE, NalcoPro…
  2. I was disappointed small account
  3. 1. Small Plant 2. Simple system 3. Utilized CMV model as a tool
  4. Last service visit, I discovered nonhomogenous temp. dist. In FW tank; only source of heating is C.R. Since Kevin’s main priority is the results…
  5. Kevin, you’re wasting $20k/yr., mostly on dumping hot water Next time Josh and I go out for service, we’re expecting they’ve taken action
  6. After conducting a people survey, I observed… Gerald is a chem e from WSU, so we’ve had our head-butting moments
  7. It was difficult to manage completely opposite social styles, because I had to alter my communication style depending on the social style
  8. Since the key decision-maker was analytical, I had to make sure to do business in a structured & organized manner, and focus on the process
  9. How I changed my sales approach to cater to his analytical view
  10. Then I tell Gerald, “you know iron deposits reduce your heat transfer efficiency & originate in the condensate system, right?” He says, “tell me more about the condensate system”
  11. Gerald asks, “what about our current program?”
  12. Gerald says, “What should we do?”
  13. Initially, I showed him the sheet and he didn’t believe the ROI, but after taking him through the process, he began taking action This sheet was meaningless to Gerald unless I showed him the process
  14. Pete’s a guy who values relationships There we are during my plant survey
  15. We’ve gotten past no trust, now we need to get over no need Towers Resistant bacteria build up if not using an oxidizing biocide pH conditions are significantly reducing effectiveness of biocide & increase risk for scale We’re still in the discovery process
  16. You could be paying an extra 13k a year, has your current provider mentioned this to you?
  17. Now I’m moving on to some advice for future interns… The sales notebook was a very powerful tool for me Over 20 sales calls, and got 5 meetings, and followed up every meeting or cold call with an email Point is, persistence pays off
  18. Overview – go over PPP
  19. Before: Ben Duffy. Ie. So you’ve seen x amount of presentations and you’re probably wondering what I have to offer, does that sound right? After: Checking question ie. Does that sound good to you guys?