The Zero Moment of Truth (ZMOT) concept highlights the significance of consumer interactions with brands online before they reach a physical product. Originating from the earlier concept of the First Moment of Truth (FMOT), ZMOT emphasizes the need for marketers to enhance their strategies to ensure a consistent and positive consumer experience from the initial search to the point of purchase. Marketers must engage consumers early in the discovery process with effective brand messaging.

1. Zero Moment of Truth
Presented By :
Rahul
Setia

2. Origin of ZMOT
 The term FMOT (First moment of truth) first come into
existence in 2005 to define the first interaction
between the shopper’s and a product on a store’s
shelf. This moment was considered one of the most
imporatant marketing opportunities for a brand.
 The shoppers make up their mind about a product in
first few seconds after they encounter that product for
the first time.

3. What is ZMOT
 The rise of full internet adoption and increased
search engine use often lead to many brand
interactions taking place between a consumer
and a brand before that consumer ever sees a
product on self.
 The phemomena is what we are calling the “Zero
Moment of truth “,or ZMOT.

4. Traditional 3-Step Mental Model of
Marketing
(Before ZMOT)
( After ZMOT )

5. Work Process Flow of ZMOT

6. FMOT Versus ZMOT

7. ZMOT –The Game Changer

8. Example of ZMOT

9. What does ZMOT means for Marketers
 It means that marketers need to button up their pull marketing
strategies, and find a way to connect the two.
 Marketers need to ensure that a consumer has a consistent and
positive experience from the Zero Moment of truth to the point of
purchase.
 By getting in front of a consumer with the right brand message early in
the process of discovery and staying there along the way.

10. Thank You