The document summarizes how various companies have used Google Analytics and Google AdWords to improve their businesses. It discusses how Matt Miller MobileDemand used these tools to deliver 90% of its leads and reduce costs by 56%. It also describes how Twiddy Vacation Rentals boosted online bookings by 50% by focusing on driving traffic to its website through Google searches. Finally, it mentions how Radwell International and Transport for London used data collection and analytics to increase efficiency and reduce costs.