This document discusses a proposed documentary investigating why there are so few black managers in professional football in the UK, despite black players making up around 50% of players. The proposed documentary would interview black manager Marcus Gayle and journalist James Roper, use archive footage and images, and conduct vox pops to explore the issue. Research found the target audience to be mixed ethnicity males aged 35-45 from lower to middle class backgrounds. An initial budget of £300 is allocated for equipment like microphones and cameras. Distribution plans include releasing it on YouTube and partnering with online newspapers to fill a gap, as existing football documentaries only touch on this topic rather than focusing specifically on the lack of black football managers.

1. When there's 92 professional football
why are there only 3 black managers?
• Synopsis – With the percentage of footballers
being 50% black and 50% white and the
majority of managers being ex-footballers why
are there only 3 black managers? Jacob Miller
investigates why.

2. Research Into Existing Texts
• The Imposter
• Aileen
• Kurt & Courtney
• Frost & McCartney
• Biggie &Tupac
• The Million Dollar Conman
• Is Football Racist
• Stadiums Of Hate

3. •
•
•
•
The Imposter was a cinematic documentary
All documentaries had key interviews
Voiceovers were used in all documentaries
All documentaries used archive footage and
still images.
• All documentaries had one key interview and
other shorter but very important
documentary.

4. Research Into Target Audience
• Primary target audience – Mixed ethnicity, males,
35-45 and lower to middle class.
• Questionnaire and interview as well as
demographic and behavioral profiling.
• With the use of a questionnaire I know now what
my primary audience want in the documentary
• Interviewing someone who fits into my target
audience I now know what conventions appeal to
him.

5. Development Of Ideas
• Original idea was generally about racism in
football.
• Final idea - Why are there only 4 black
managers in all 92 professional football clubs?
• The number of managers had gone down.
• Became more specific and went from racism
in football too the low numbers of black
managers this was due to my feedback from
peers.

6. Pre-Production Paperwork
-Interview with Marcus Gayle a black
manager.
-Interview with James Roper ( Editor/
Creative Director of the green soccer
journal
-Archive footage
-Still images
- voxpops

7. Research Into Content

8. • Anti-discrimination chief Jeffery Webb says
there needs to be an urgency to involve nonwhite people with football clubs.
• Rooney rule is a rule that means that at least
one non-white has to be a candidate for the
job.
• Football is as meritocratic as any industry in
Britain so why are there so few black
managers, assistant managers and coaches?
• The English league isn’t ready for the Rooney
rule says Brendan Batson

9. Costs & Budgeting
• Budget of £300 split between Hand held mic, boom
mic and 2 cameras
• All facilities will not cost anything.
• Within the budget I will have to pay for one crew
member

10. Purpose and filling a gap in the market
• Cheap distribution methods so will always
make profit.
• Also all football documentarys I have seen
touch on the topic but there is not a
documentary out there that is specifically
about this subject.

11. Placement & Distribution Strategy
• YouTube short documentary channel.
• Links with online newspaper companies.
• Advertise on twitter and at local football
stadiums (flyers)