Lust Pearls creates jewelry that symbolizes relationships through combining diamonds and pearls, which represent the sea and sky coming together like a couple. Their target customers are profitable Western Australians aged 30-50, and they choose jewelry that is traditionally purchased by one person for another, with women still influencing the final choice. Lust Pearls uses champagne and rose colors in their designs to represent romance, celebration, class and elegance through pieces that are lasting, timeless and gender neutral.