1. Final Ideas for team:
People in my team:
Sophie Carey
Aaron Cogdell
Company Name: Swaits
Product Name:Fresh- this is because it is a sugar free gum we are selling and it is
going to be a fresh tasting gum.
Slogan: Swaiting your product
Colour theme:
Purple & blue-------grape flavour
Red & Green------- Watermelon flavour
( we will do colours that represent the flavours)
Target Audiences: 13-30 we have chosen this because at the age 13 they still
understand that gum colour be dangerous, however its healthy. whereas older
people to 30 will understand our humour in our advertising. aged 13-30 they will
like all the colours we have chosen.
-it’s mainly for anyone that likes gum and eats gum.