7. Marketing from Japan to the US
Sex sells
Target Audience
Men- Sexually appealing
Women-Want to be sexy
Sexual identity
Confidence
Halloween vs. Bedroom item
Media driven sex appeal and desire
8. • Exotic
• New
• Foreign
• Different
• Oriental
• Sexy
Why are these popular?
9. Geisha in Japan
“Geisha do not view themselves as entertainers or
playthings for men because these gatherings are
done in order to pay for arts involvement, and
these gatherings do not include sex”