This document provides a marketing plan summary for the skin care company Muvazi. Based on secondary and primary research, it identifies Muvazi's target market as women ages 35+ seeking anti-aging products. It analyzes Muvazi's competitors and pricing. A survey of 67 adults found that while many women have consistent routines, most are open to new products. The document provides 6 key recommendations for Muvazi, including third-party testing, creating a spa-grade line, hiring a social media manager, and revamping its website.
The Consumer Study: From Marketing to Mattering, Generating Business Value by...Sustainable Brands
--The UN Global Compact-Accenture CEO Study on Sustainability
--In collaboration with Havas Media RE:PURPOSE
Consumers have been consistently identified by business leaders as the most important stakeholder in guiding their action on sustainability. However, interpreting the signals from this group is contributing to CEOs’ frustrated ambition at the pace of change in embedding sustainability into the core business and global markets.
Consumers expect more from companies, from greater honesty and transparency to greater impact on global and local challenges and a more responsible stewardship of natural resources and the environment. Yet among business leaders there is a sense that companies have failed to engage the consumer on sustainability; that companies’ reputation and performance on environmental, social and governance issues are not informing consumers’ purchasing decisions; and that industry leaders on sustainable business practices are not being rewarded by the market.
Read this companion report to the world’s largest CEO study on sustainability to date, where 30,000 consumers worldwide give their views on their quality of life, expectations on business and governments, and attitudes towards responsible brands.
In this companion report to the world’s largest CEO study on
sustainability to date, 30,000 consumers worldwide give their views on their quality of life, expectations on business and governments, and attitudes towards sustainable brands.
A Decade of Change - Man of Many Research.pdfMan of Many
Man of Many's - https://manofmany.com - Decade of Change Survey, Research and Report.
Australia's Largest Men's Lifestyle Site & Brand of the Year in Mumbrella Publish Awards, 2021. The latest in products, culture & style news.
The Consumer Study: From Marketing to Mattering, Generating Business Value by...Sustainable Brands
--The UN Global Compact-Accenture CEO Study on Sustainability
--In collaboration with Havas Media RE:PURPOSE
Consumers have been consistently identified by business leaders as the most important stakeholder in guiding their action on sustainability. However, interpreting the signals from this group is contributing to CEOs’ frustrated ambition at the pace of change in embedding sustainability into the core business and global markets.
Consumers expect more from companies, from greater honesty and transparency to greater impact on global and local challenges and a more responsible stewardship of natural resources and the environment. Yet among business leaders there is a sense that companies have failed to engage the consumer on sustainability; that companies’ reputation and performance on environmental, social and governance issues are not informing consumers’ purchasing decisions; and that industry leaders on sustainable business practices are not being rewarded by the market.
Read this companion report to the world’s largest CEO study on sustainability to date, where 30,000 consumers worldwide give their views on their quality of life, expectations on business and governments, and attitudes towards responsible brands.
In this companion report to the world’s largest CEO study on
sustainability to date, 30,000 consumers worldwide give their views on their quality of life, expectations on business and governments, and attitudes towards sustainable brands.
A Decade of Change - Man of Many Research.pdfMan of Many
Man of Many's - https://manofmany.com - Decade of Change Survey, Research and Report.
Australia's Largest Men's Lifestyle Site & Brand of the Year in Mumbrella Publish Awards, 2021. The latest in products, culture & style news.
Large food companies are losing the growth game to smaller, more nimble competitors. Large companies are responding by acquiring some of the most successful of these smaller companies. There is another strategy to consider: Making the internal innovation process within these companies more agile. This step will require embracing "open innovation" with a new discipline of agile strategy. This report explains how "agile innovation" can be accelerated by companies partnering with research universities in new ways.
This report provides an overview of how agile innovation can help transform the food industry. In partnership with Purdue University, food companies now have the capability of bringing together complex collaborations to accelerate innovation.
Established brand positioning and worked as Media Director to manage a team to develop a fully integrated national campaign to reach Generation Y females.
In this white paper, we report on a survey of marketing and PR staff from colleges and universities, identifying challenges and issues for 2009, ones that they were anticipating in November and December 2010.
24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docxdomenicacullison
24790 Business Project: Final Marketing PROJECT PROPOSAL
STEPS 1-9 should not exceed two written pages unless include figures, graphs, etc. which do not count towards limit
STEP 1a: Full Name:
STEP 1b: Student ID:
STEP 2: What is the title of your project? (make it strategic)
The potential for Ready-made meals delivery services.
STEP 3: Which organization/industry is your project about?
The company of Youfoodz.
STEP 4: Do you work for, or know managers at, this organization?
No,I have not worked in this company and the real contact with managers and other employees.
STEP 5: Do you have permission to do this research?
Is this project sponsored or funded in any way?
Yes, in this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
STEP 6: Describe a short market background based on your own research. State what the business problem is. Outline the research question. List the specific research objectives you will try to address. (DO NOT COPY/PASTE from client)
· Company overview
Youfoodz, founded in 2012, is a Brisbane, Australia-based ready-to-eat food delivery company. Youfoodz offers more than five million meals to customers across Australia and is changing the way people think about prepared foods. In this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
The service is offered through its online website and mobile application that consumers can order different products according to their preferences online, e.g., meals, snacks, drinks, gift card and meal plans. It also offers free shipping based on a certain number of orders or location. The company target primarily at people who are fitness, want to lose weight or time-poor. The most distinctive product concept of the company is "70/30", which means 70% clean and healthy meals plus 30% freedom what you want equals a happy and healthy you".
· Market overview
In the digital age, the fast-food industry is growing. From merely serving ready-made meals to people on the go, it has now expanded to include an online/web-based category that promises healthier choices than the prepackaged foods we see in the frozen section. These dishes are prepared by professional chefs and some new players on the market, ready to use the best and local products (Jacob, 2017).
In Australia, many start-ups are now trying to grab a piece of the growing market. From 2016 to 2022, the food delivery market is expected to grow at a CGAR (compound annual growth rate) of 6% to reach a market size of $140 billion (Indig, 2019). The industry's products are segmented by dietary ingredients which have benefited from growing demand from time-poor consumers over the past five years. Gluten-free, vegan and non-dairy prepared foods are expected to become more popular (IBISWorld, 2018). Also means that this is a potential, competitive and dynamic market.
· Re.
Instructions In response to your classmates, comment on their des.docxsharondabriggs
Instructions: In response to your classmates, comment on their description of leadership duties regarding managing and balancing governance and decision-making processes for their impact on stakeholders and corporate culture. Do you agree or disagree with their evaluation? Cite specific examples supporting why you agree or disagree.
Student:Dipesa
The company I am researching is Pathways Healthcare. Pathways has a good amount of strengths within its market domain. With a lot of strengths and weaknesses comes a lot for the leaders of the company to manage and balance. Their strengths can be used to market the company a certain way and makes them able to attack their biggest weakness. Their biggest weakness as a company isn’t an internal factor but is an external one. Their biggest weakness is the amount of competition in they are up against in the home care market domain. The minimal barriers new companies need to go through to start up aids to this problem. Their biggest strength helps negate this weakness and helps the company continue to grow and stay on the right path. Their biggest strength is their unique home care model and their proven reliability that is backed by hard data which shows their model is more enhance. Their model is better for the patient and new home care companies will continue to come around, but none can match what Pathways Healthcare has established and will continue to do.
"Over the last several years, the external environment in which public companies operate has become increasingly complex for companies and shareholders alike. The increased regulatory burdens imposed on public companies in recent years have added to the costs and complexity of overseeing and managing a corporation’s business and bring new challenges from operational, regulatory and compliance perspectives. In addition, many U.S. public companies have a global profile; they interact with investors, suppliers, customers and government regulators around the world and do so in an era in which instant communication is the norm." (Business Roundtable, 2016)
Pathways Healthcare has a different kind of home care model but not many people are even aware the company exists. They are a physician group practice dually licensed in home care which allows them to bring doctors and nurse practitioners into their patient’s homes. This higher level of care brings higher results, keeping their patients home rather than having them bouncing back to the hospital. An intrapreneurial opportunity Pathways Healthcare has is to launch a marketing project that reaches the right cliental. The marketing plan Pathways has now is feet to the ground marketing to inpatient and outpatient facilities with their marketing liaisons. They do not have a strategic advertising marketing plan to reach patients and other referral sources directly. If they were to explore the idea of starting and executing a full-blown marketing campaign with digital and radio ads, they could increase.
Vinamilk is the leading enterprise of the dairy processing industry in Vietnam. In addition to product quality that many customers trust, Vinamilk's brand is also known by many famous and effective marketing strategies and campaigns.
By observations and qualitative analysis with synthesis and inductive methods, and quantitative model (econometric), study results shows that first, Vinamilk can increase net profit through reducing cost and increasing sale. Also it needs policy to reduce inflation and risk free rate to increase its profit. Last but not least, one of its success factors is that Vinamilk is paying great attention to improving and supplementing its new product categories. And finally, the company also organized 3 distribution channels successfully.
MARKETING AND OPERATIONAL STRATEGIES OF McDonald's.Siddhi Sharma
This research paper consist of Marketing and operational strategies of McD. Main objective of this study is to understand the strategies used by the company in promoting their brand and creating a impact on people's minds.
A communication plan for Singapore based brand Charles & Keith to penetrate the UK market sufficiently and build their market share in the UK retail industry.
Large food companies are losing the growth game to smaller, more nimble competitors. Large companies are responding by acquiring some of the most successful of these smaller companies. There is another strategy to consider: Making the internal innovation process within these companies more agile. This step will require embracing "open innovation" with a new discipline of agile strategy. This report explains how "agile innovation" can be accelerated by companies partnering with research universities in new ways.
This report provides an overview of how agile innovation can help transform the food industry. In partnership with Purdue University, food companies now have the capability of bringing together complex collaborations to accelerate innovation.
Established brand positioning and worked as Media Director to manage a team to develop a fully integrated national campaign to reach Generation Y females.
In this white paper, we report on a survey of marketing and PR staff from colleges and universities, identifying challenges and issues for 2009, ones that they were anticipating in November and December 2010.
24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docxdomenicacullison
24790 Business Project: Final Marketing PROJECT PROPOSAL
STEPS 1-9 should not exceed two written pages unless include figures, graphs, etc. which do not count towards limit
STEP 1a: Full Name:
STEP 1b: Student ID:
STEP 2: What is the title of your project? (make it strategic)
The potential for Ready-made meals delivery services.
STEP 3: Which organization/industry is your project about?
The company of Youfoodz.
STEP 4: Do you work for, or know managers at, this organization?
No,I have not worked in this company and the real contact with managers and other employees.
STEP 5: Do you have permission to do this research?
Is this project sponsored or funded in any way?
Yes, in this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
STEP 6: Describe a short market background based on your own research. State what the business problem is. Outline the research question. List the specific research objectives you will try to address. (DO NOT COPY/PASTE from client)
· Company overview
Youfoodz, founded in 2012, is a Brisbane, Australia-based ready-to-eat food delivery company. Youfoodz offers more than five million meals to customers across Australia and is changing the way people think about prepared foods. In this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
The service is offered through its online website and mobile application that consumers can order different products according to their preferences online, e.g., meals, snacks, drinks, gift card and meal plans. It also offers free shipping based on a certain number of orders or location. The company target primarily at people who are fitness, want to lose weight or time-poor. The most distinctive product concept of the company is "70/30", which means 70% clean and healthy meals plus 30% freedom what you want equals a happy and healthy you".
· Market overview
In the digital age, the fast-food industry is growing. From merely serving ready-made meals to people on the go, it has now expanded to include an online/web-based category that promises healthier choices than the prepackaged foods we see in the frozen section. These dishes are prepared by professional chefs and some new players on the market, ready to use the best and local products (Jacob, 2017).
In Australia, many start-ups are now trying to grab a piece of the growing market. From 2016 to 2022, the food delivery market is expected to grow at a CGAR (compound annual growth rate) of 6% to reach a market size of $140 billion (Indig, 2019). The industry's products are segmented by dietary ingredients which have benefited from growing demand from time-poor consumers over the past five years. Gluten-free, vegan and non-dairy prepared foods are expected to become more popular (IBISWorld, 2018). Also means that this is a potential, competitive and dynamic market.
· Re.
Instructions In response to your classmates, comment on their des.docxsharondabriggs
Instructions: In response to your classmates, comment on their description of leadership duties regarding managing and balancing governance and decision-making processes for their impact on stakeholders and corporate culture. Do you agree or disagree with their evaluation? Cite specific examples supporting why you agree or disagree.
Student:Dipesa
The company I am researching is Pathways Healthcare. Pathways has a good amount of strengths within its market domain. With a lot of strengths and weaknesses comes a lot for the leaders of the company to manage and balance. Their strengths can be used to market the company a certain way and makes them able to attack their biggest weakness. Their biggest weakness as a company isn’t an internal factor but is an external one. Their biggest weakness is the amount of competition in they are up against in the home care market domain. The minimal barriers new companies need to go through to start up aids to this problem. Their biggest strength helps negate this weakness and helps the company continue to grow and stay on the right path. Their biggest strength is their unique home care model and their proven reliability that is backed by hard data which shows their model is more enhance. Their model is better for the patient and new home care companies will continue to come around, but none can match what Pathways Healthcare has established and will continue to do.
"Over the last several years, the external environment in which public companies operate has become increasingly complex for companies and shareholders alike. The increased regulatory burdens imposed on public companies in recent years have added to the costs and complexity of overseeing and managing a corporation’s business and bring new challenges from operational, regulatory and compliance perspectives. In addition, many U.S. public companies have a global profile; they interact with investors, suppliers, customers and government regulators around the world and do so in an era in which instant communication is the norm." (Business Roundtable, 2016)
Pathways Healthcare has a different kind of home care model but not many people are even aware the company exists. They are a physician group practice dually licensed in home care which allows them to bring doctors and nurse practitioners into their patient’s homes. This higher level of care brings higher results, keeping their patients home rather than having them bouncing back to the hospital. An intrapreneurial opportunity Pathways Healthcare has is to launch a marketing project that reaches the right cliental. The marketing plan Pathways has now is feet to the ground marketing to inpatient and outpatient facilities with their marketing liaisons. They do not have a strategic advertising marketing plan to reach patients and other referral sources directly. If they were to explore the idea of starting and executing a full-blown marketing campaign with digital and radio ads, they could increase.
Vinamilk is the leading enterprise of the dairy processing industry in Vietnam. In addition to product quality that many customers trust, Vinamilk's brand is also known by many famous and effective marketing strategies and campaigns.
By observations and qualitative analysis with synthesis and inductive methods, and quantitative model (econometric), study results shows that first, Vinamilk can increase net profit through reducing cost and increasing sale. Also it needs policy to reduce inflation and risk free rate to increase its profit. Last but not least, one of its success factors is that Vinamilk is paying great attention to improving and supplementing its new product categories. And finally, the company also organized 3 distribution channels successfully.
MARKETING AND OPERATIONAL STRATEGIES OF McDonald's.Siddhi Sharma
This research paper consist of Marketing and operational strategies of McD. Main objective of this study is to understand the strategies used by the company in promoting their brand and creating a impact on people's minds.
A communication plan for Singapore based brand Charles & Keith to penetrate the UK market sufficiently and build their market share in the UK retail industry.
23. language and terminology that you may need to know to interpret the costs below. Please refer
to www.google.com/AdWords for further questions or detailed descriptions.
● YouTube advertising costs:
○ Average total costs range between $10$30
○ +/ $2,000 approx. for 10,000 views to start
○ $.10 for lowend ads
○ $.30 for highend ads
The following is a link to an article that also explains the and provides examples of how these
costs are broken down for YouTube/Google Adwords:
http://www.pennapowers.com/howmuchdoadsonyoutubecost/
To make YouTube ads and even possible TV commercials in the future, video production and
copywriting will be crucial elements to consider to create professional and appealing ads.
The following costs are the lows, averages, and highs that you will find in the video
production/media industry.
● Video production costs:
○ $850 (low)
○ $1200 (average)
○ $1500 (high)
21
25. ○ $525 average/project
○ $1.50/word
● Campaign development or product launch:
○ $150 high/hour
○ $60 low/hour
○ $82 average/hour
○ $7,500 high/project
○ $1,500 low/project
○ $3,740 average/project.
Relationship Building
Building relationships with salons and retailers is another key element that we feel will help
Muvazi gain exposure because those places usually have loyal customers/clients that trust their
judgment. Muvazi will be more convenient for consumers to purchase in places like this. To
release Muvazi in a retail environment the salon/retailer will receive a percentage of each sale of
Muvazi.
Another major way to create relationships is, again, social media. People spend more time
online than watching regular TV. Building relationships with makeup gurus and bloggers
23
38. Ashley Morrison, Olivia Bergmann, Katelynn Reed, Jessica Salaz
M U V A Z I
Background
Primary Research
New Products:
45% try products based on a friend recommendation, 23% based on social media
64% enjoy purchasing skin care products at salons, spas, and high end retailers
Importance of product quality was rated 9 on a 10 point scale
Advertisements:
41% prefers advertisements on social media, followed by 28% for TV/blogs
Social Media:
78% Facebook, 54% Instagram
36
39. Background
Secondary Research
Market outlook:
-Close to 9.8 billion dollars of the skincare market (109% increase since 2007)
Competition:
-Dermalogica Age Smart
-NuSkin’s AgeLoc’s
Ingredients:
-Many key ingredients contain numerous chemicals and alcohols (i.e. glycerin, butylene clycol, sodium hydroxide,
benzyl benzoate, fragrance, etc)
-Most natural ingredient is water
Situation Analysis
Muvazi offers a complete line of skincare products that offers more concentrated amounts of active
ingredients providing a higher efficacy rate in a shorter amount of time for the customer.
Muvazi believes in adding ingredients to their products to achieve substantial results rather than
simply meeting standards to include the ingredient name on a packaging label.
Challenges
Obtaining new customers
Creating return/loyal customers
Creating brand recognition
37
40. Core Problem/ Opportunity
Problem
Muvazi’s core problem is breaking into the oversaturated
skin care market in order to obtain new and loyal
customers to ensure sales.
Opportunity
Muvazi has the opportunity to set itself apart from other
popular anti-aging lines in being a natural, green product
with its specific Oat Beta Glucan System that is unique
and available at a reasonable and competitive price.
Goals & Objectives
Goal:
Be a relevant and successful competitor in the skincare market with substantial customer loyalty and
visibility by offering a unique product at a competitive price.
Objectives:
1) Create visibility to obtain new customers
2) Distribution in retail stores and spas
3) Promote brand recognition for loyalty
38
41. Key Publics
Consumers
20s- Preventive
30s/40s- Importance of treating changing/aging skin
50s- Wrinkle/spot treatment, importance of a regimen
60s- Treatment of existing wrinkles/blemishes
Key Publics
Key Retailers Local Spas
39
43. Messages
20s- Crisp, Clean, Muvazi
30s/40s- Fast, Functional, Muvazi
50s- Renew, Repair, Muvazi
60s- Classic, Caring, Muvazi
Muvazi “Renew the skin you’re in”
vs
Olay “Love the skin you're in”
Strategies
❖ Create an individual and specific campaign for each target audience
❖ Create relationships
❖ Create brand awareness
41
44. Tactics
❖ Create and execute a media campaign
❖ Hire a social media intern and a skin care consultant
❖ Establish relationships with desired companies
❖ Offer online and YouTube bloggers sample or complimentary products to
review/recommend
❖ Register and attend various events
Social Media Example
42
45. Example
“Fast. Functional. Muvazi.”
Budget
Ad costs: $1000-3000
Video production: $1200
Copyright: $600/project
Air time/play: $125,000
Interview Focus Groups: $1740
Merchandise giveaways/contests: $7000
Student: minimum wage
Intern: $1000-2000/semester
Employee: $20/hour
Samples for bloggers: $49.99/each
Event registration: $500-$1500 quarterly
43