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This marketing plan outlines tactics for a new platform called PutUp. It will offer basic features for free and premium features for $1. It aims to be an all-in-one information center for college students and generate income through referrals and word-of-mouth to fund app development. The plan details target customers as college students and a pricing and product positioning strategy, and notes it was created by an intern under a professor.
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Final
- 2. PutUp FOR…..
- 3. PLATFORM
- 5. TACTICS
- 10. WORD OF MOUTH
- 11. GOAL
- 12. COMPLETE INCOME TO BE USED FOR DEVELOPMENT OF APPLICATION
- 13. TARGET
- 15. COLLEGE STUDENTS
- 16. PRICING STRATEGY
- 22. DISCLAIMER Created by Mohit Rai, NIT Raipur, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.