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The Bet That Launched Filet-O-Fish
FOOD
NewsUSA
NewsUSA
(NU) - Sponsored News - If the bet had gone the other way, there might not be a Filet-O-Fish.
Back in 1962, even as McDonald’s founder Ray Kroc had plans to launch a new Hula Burger
(complete with pineapple and cheese), a franchisee in Cincinnati, Ohio, was urging a national
rollout of the tasty breaded whitefish sandwich he’d begun serving to accommodate Roman
Catholics observing Lent.
So the two men made a wager: Whichever item sold the most on a certain Friday would be
added to the permanent menu. And the rest, as they say, is history.
See full-sized image here.

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FiletOFishIG

  • 1. The Bet That Launched Filet-O-Fish FOOD NewsUSA NewsUSA (NU) - Sponsored News - If the bet had gone the other way, there might not be a Filet-O-Fish. Back in 1962, even as McDonald’s founder Ray Kroc had plans to launch a new Hula Burger (complete with pineapple and cheese), a franchisee in Cincinnati, Ohio, was urging a national rollout of the tasty breaded whitefish sandwich he’d begun serving to accommodate Roman Catholics observing Lent. So the two men made a wager: Whichever item sold the most on a certain Friday would be added to the permanent menu. And the rest, as they say, is history. See full-sized image here.