Figurino completo di Serena Mancini

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Figurino di un completo giacca pantalone per il concorso Botanical (realizzato in organza di seta)

Elizabeth Johnson has outlined a 12-month digital marketing strategy for Michael Kors with the goals of increasing year-round sales by 50%, generating more website traffic, and boosting brand awareness. The $20 million budget will be allocated to inbound marketing tactics like blogging, social media, and Google AdWords. Performance will be measured bi-monthly to optimize spending and ensure the goals of doubling 2014 sales to $6.62 billion are achieved.

conoscenza di mercato e innovazione di prodotto nel sistema moda

Federica Bon

Valentino PresentationGiuseppe Walter Bishop Palaia

Any person, business or brand looking to understand – and lead – cultural shifts can turn to the fashion industry as a bellwether. Fashion not only shapes culture, it acts as a mirror to society, reflecting important cultural shifts that may otherwise be imperceptible. The fashion industry caters to early adopters and seeks inspiration from the edges, where trends and cultural shifts start. It is acutely attuned to changes in the zeitgeist as well as the ambient influences of the biggest global trends (i.e. MegaTrends). For these reasons, the fashion industry can be an effective instrument for gauging change and a proxy for trendspotting of the highest order. In this report, we’ll take a look at MegaTrends impacting life and society, illustrate how they are manifesting within the fashion industry and translate what it means for all brands. After you’ve read this, the length of a hemline will take on entirely new meaning and you will never view paisley the same.

High Heels of Cannes

maditabalnco

Introduzione a Slideshare

roberto marcolin

Pattern magic vol. 1

Maverick Maverick

Completo giacca pantalone

serena mancini

Completo giacca pantalone dettaglio giaccaserena mancini

Figurino abito di Serena Mancini

serena mancini

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