The document lists sponsors for the 2014 FIFA World Cup to be held in Brazil. It details major global sponsors like Budweiser, Castrol, Continental, Hublot, McDonald's, and Johnson & Johnson who signed multi-year deals worth tens of millions to be official sponsors of the 2014 event and other FIFA competitions. It also lists several Brazilian companies that signed national and regional sponsorship deals, including Itau, Editora Abril, Nescau, Oi, Seara, and Liberty Seguros. The FIFA's long-term global partners like Adidas, Coca-Cola, Emirates, Hyundai, Sony, and Visa renew their sponsorship agreements in large deals worth hundreds of millions through

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FIFA World Cup 2014
Sport : Soccer Start : 01/06/2014 Frequency : Every 4 Years
Category
:
FIFA World Cup Finish : 01/07/2014 Grade : 1
Nation : Brazil Website: www.fifa.com
Event Associate Sponsor
BrandName Start Date Finish Date Contract Value Notes
Budweiser 2007 Jul 2014 £20m
Official World Cup Partner (Official Beer Partner). Anheuser-Busch,
the US brewing giant, signed up to become the first soccer World Cup
sponsor for the 2007-2014 period, it was announced in April 2006.
Anheuser-Busch becomes the first specific World Cup sponsor,
effectively a second-tier sponsor, for the period, with five other
companies in this category still to be announced. There are already 6
FIFA Partners in place for this period, and they will sponsor all FIFA
tournaments.
Castrol 2010 2014 FIFA World Cup sponsor
Continental 2014
Official World Cup Partner. Under the terms of its contract, which it
signed in 2008, Continental had the possibility to extend its
sponsorship deal up to the 2014 FIFA World Cup.
Editora
Abril
Apr 2011 Jul 2014
Publishing group Editora Abril signed a deal with Fifa to become the
fourth Brazilian sponsor of the 2014 Fifa World Cup. The deal is
reportedly Fifa's first ever with a print media company.
Hublot Apr 2010 Jul 2014 Official Timekeeper
Itau Apr 2009 2014
National Supporter in the "retail banking" product category. Brazilian
bank Itau became the first National Sponsor of the World Cup 2014 in
a deal signed on April 16, 2009 with the Local Organising Committee.
The deal provides Itau with rights of association, promotion and
exclusivity within its product category throughout Brazil, from 2010 to
2014.
Johnson &
Johnson
Jul 2011 Jun 2014
Official World Cup Sponsor: Johnson & Johnson became the final
global sponsor of Fifa World Cup 2014 (and Fifa Confederations Cup
2013) in July 2011, when it became the 'official healthcare sponsor.'
Liberty
May 2011 2014
Insurance firm Liberty Seguros became a third-tier 'national supporter'
Media Rights Advanced Search FIFA World Cup 2014
Media Rights Sponsorship Events Calendar News
Sponsor Distribution Team Sponsors

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Seguros of the Fifa World Cup 2014 in May 2011.
McDonald's 2007 Jul 2014 $37 million
Official World Cup Partner (Official Retail Foodservice Operations
Partner). McDonald's has sponsored the World Cup since 1994 and
the extension of this partnership by a further eight years awards
McDonald's the global rights to both the 2010 World Cup in South
Africa and the 2014 event in Brazil. McDonald's will also sponsor the
2009 and 2013 FIFA Confederation Cups
Nescau Apr 2011 2014
Nescau, a subsidiary brand of Nestle Brazil, has signed up as an
official national sponsor of the Fifa World Cup 2014, and the Fifa
Confederations Cup 2013.
Oi 2011 2014
Official World Cup Partner. Oi will be a second-tier 'World Cup
Sponsor' for the tournament, filling the role occupied by mobile phone
operator MTN for the 2010 event in South Africa.
Satyam 2007 2014 $64m
Official World Cup Partner (IT Services Provider). The Satyam 7 year
sponsorship is reported to be worth $64m to Fifa, including
contributions in kind
Seara Apr 2010 Jul 2014
Reported to be
worth US$100m
Official World Cup Partner. The agreement sees Seara awarded global
rights to the 2010 & 2014 World Cups as well as the 2013
Confederations Cup. The deal is thought to be worth reported to be
worth US$100 million over four years.
Yingli Solar 2010 2014
Official World Cup Partner. Rights include ticketing and hospitality
rights, perimeter board advertising, and the right to use FIFA World
Cup logo and emblames. In June 2011, Yingli and FIFA announced
the partnership was being renewed for the 2014 FIFA World Cup in
Brazil.
Federation Associate Sponsor
BrandName Start Date Finish Date Contract Value Notes
Adidas 2007 2014
estimated $351
million
Official FIFA Partner (Official Licensee and Supplier Partner). Will act
as FIFA's sponsorship partner from 2007 to 2014. Official sports'
equipment supplier, under the terms of the deal, Adidas will supply
sports equipment for every FIFA event, including match balls and
referees’ kit.
Coca-Cola 1998 2022
$500m for 2006
to 2022
Official FIFA Partner. Coca-Cola signed an extension agreement in
1998 whereby they would be a partner for the 2002 & 2006 World
Cup (The contract also included sponsorship of other FIFA
tournaments) and then Coca-Cola signed a further extension in
November 2005 and will now sponsor FIFA events until 2022 in a
$500 million 16-year deal, that is $125 million per cycle. Additionally
the company is believed to have spent $475 million globally in
activation.
Emirates
Airline
2007 2014 $195m
Official FIFA Partner (Official Airline Partner). Emirates were also
sponsors of the 2006 World Cup after signing a $30m deal.
Hyundai 2007 2022
Reportedly
worth $350m
Official FIFA Partner (Official Automotive Partner). Will act as Fifa's
official automotive partner from 2007-2014. In November 2010, the
deal was extended up until 2022. Hyundai sponsor FIFA events
through its Hyundai-Kia partnership.
Sony 2007 2014 $305m
Official FIFA Partner (Official Digital Technology Partner). Sony's FIFA
partnership marks the first time it has entered into a global
sponsorship of such grand scale
Visa 2007 2014 $150-200m
Official FIFA Partner (Official Financial Services Partner). Visa will
replace its rival Mastercard, and becomes a top-tier sponsor for all
FIFA tournaments between 2007 and 2014.

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